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Managing Global Context Assignment

   

Added on  2020-10-05

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MANAGINGGLOBAL CONTEXT
Managing Global Context Assignment_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1IMPORTANCE OF ISSUE.............................................................................................................1LITERATURE REVIEW................................................................................................................1ANALYSIS......................................................................................................................................5CONCLUSION AND RECOMMENDATIONS............................................................................5REFERENCES................................................................................................................................7
Managing Global Context Assignment_2

INTRODUCTIONGlobal management define international manage business services, sales, marketing,hiring and finance practise. The global environment includes board rang of factor that will beeffect on geographic, politics, technology, culture economic status of global environment. Theglobal business is one that is operating in different countries with factor of the organisation,decision making for improve global business. Tech Company performs well in Chinese marketbut now, it is planning to establish its branch in European countries. Every year, companygenerates revenue more than previous year. Now, company is at 4th rank across world formanufacturing smart phone, TV, Mobile app and in China, it was at the 2nd position. In thisreport, importance of issue of global environment will be highlighted with the strategy ofexpanding business. Also, the way it will help company to develop business in other country willbe studied. In the study we highlighting issue that face company for expanding time.IMPORTANCE OF ISSUETech Company faced many issues before expanding their business or before entering inCentral European market. Market of Central Europe is different from Chinese markets andpreferences and demands of customer with trends of market vary from each other. Present studywill help in addressing the issues which will help company to develop effective strategicmarketing planning, decisions and actions. If company does not look for available or upcomingissues, it can come as more complex situation in the future for organisation. Study will helpTech Company to analyse various strategies which should be applied by the industry. It isimportant to understand the international management and global environment. This study givesknowledge regarding how to enter in the new market and get established successfully.LITERATURE REVIEWAs per the view of Chen, Widjaja and Chen, (2018) market entry is a process ofdeveloping business in other country so making polices and planning for attract customer andimprove company profit. Standardization is improved company’s productivity and minimisedproduct cost with a strong brand image. So, company has improved production and profit. TechCompany wants to develop business in the central European country. So, company manages theproduct’s cost for inviting customers to use Tech product. Company standardization definescompany productivity is good and company services is effective.3
Managing Global Context Assignment_3

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