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Managing Global Marketing: Assignment

   

Added on  2021-06-10

14 Pages672 Words95 Views
Managing Global MarketingChapter: 04 – Political & Legal Environment

Political – Ideological Forces Why North Korea & South Korea are devided. Capitalist- free market (supply and demand USA) Controlled economies ( Russia) Centrally planned economies (Sri Lanka, Singapore)

Political Risk Political risk is defined as being: a risk due to a sudden or gradual change in a local political environment that is disadvantageous or counter productive to foreign firms and markets I.Government subsidies II.Ownership restrictions III.Operating conditions IV.Boycotts of firms V.Takeovers

PoliticalRisk Signals Poor economic performance Repression of ethnic groups and/or general repression by the elite Internal diversity and incongruent interests Radically changing government structures Fierce nationalist sentiment

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