Managing Human and Capital Entrepreneurship

MANAGING HUMAN AND
CAPITAL
ENTREPRENEURSHIP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK 1............................................................................................................................................3
Business and Business Model......................................................................................................3
TASK 2............................................................................................................................................4
Sustainability evaluation of the business.....................................................................................4
Impact of external environment factors on business...................................................................5
TASK 3............................................................................................................................................7
Human Resource Requirements..................................................................................................7
HR strategies................................................................................................................................7
TASK 4............................................................................................................................................9
Challenges and Solutions.............................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Entrepreneurship is defined as converting a idea into a successful business venture. In this
report case study will be taken over Red Tea Plantation planning to launch a new business
venture in Malaysia. Henceforth, reports will emphasis on the precise model for the new business
venture launch. Impacts of various external factors over the operations of new business venture
will also be discussed in this report. Different approaches of Human resources in enhancing the
growth of new business venture will also be discussed. Different success factors will be
analysed. Furthermore, report will also give emphasis on different challenges associated with the
new business venture and to overcome these challenges suitable strategies will also be discussed.
MAIN BODY
TASK 1
Business and Business Model
The business that has been planned for the entrepreneurs is the “Red Tea Plantation” in
Malaysia where the organic tea would be cultivated and grown as the market potential for this tea
is huge but the current competitors and dealers are fewer. The different aspects and features of
the business can be illustratively by using a business canvas model. For Red Tea Plantation, this
can be presented in following manner:
Key Partners Key Activities Value Proposition Customer Rela-
tionships
Customer Seg-
ments
 The tea dis-
tributors,
wholesalers
and retailers
who will act
as outlets of
business.
 Local farmers
and extra
labour neces-
sary in order
to engage in
different activ-
ities at planta-
tion.
 Sponsors and
 Offline selling
of the organic
tea to differ-
ent consumers
throughout
Malaysia in
the initial
years.
 Online pres-
ence of the
brand where
anyone can
order tea cur-
rently avail-
able in
Malaysia
only.
 The current
prevalence of
the tea
plantations
offering
organic tea to
its customers
is very few and
that too not
properly
placed.
 People are
becoming
more
conscious
about the
products they
 The customers
will be attracted
through online
mediums, B2C
sales, door to
door selling or
personal selling
in the initial
days (Joyce and
Paquin, 2016).
 This will help
in establishing
a rapport with
the customers
and hence en-
sure that the
goodwill of the
 The customer
segments that
are mainly
targeted are
based in the
behavioural
tendencies and
the
geographical
boundations.
 People who
want to make
healthy choices
and preferences
over other
products and
the ones who
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investors of
the business.
are consuming
choosing
health over
anything else
and this can
act as a major
value
proposition.
company is
created.
are based
within the
boundaries of
Malaysia can
be solely
targeted.
Key Resources Channels
 Technical
equipments
and machiner-
ies
 Human re-
source
 Physical re-
source of land
etc.
 Online market-
ing tools
 Online medium
will be used by
creating a own
website and
listing the
products on
various other
websites as will
such as amazon,
e- bay etc.
 Offline
availability will
be through
different retail
outlets,
wholesalers,
malls, grocery
stores etc.
Cost Structure Revenues Streams
 The expense would mainly be in the pur-
chase of the raw material and packaging as
well transporting of the products.
 The salaries paid to the workers, fixed assets
acquired would also be a major cost avenue.
 The revenue can mainly be earned by the
final product that is being manufactures and
sold (Ojasalo and Ojasalo, 2018).
 The different agencies contacted, the malls
and wholesalers, online retailers, own shops
etc. collectively will help in increasing the
accessibility of the tea and thus profitability
will increase.
TASK 2
Sustainability evaluation of the business
The business idea of developing the Red Tea Plantations is directly associated with the
sustainability aspect as the basic idea is to avoid the use of fertilisers and any kind of chemicals
in the growth of the product. This is exactly what addresses the sustainability aspect because as
per sustainability compliance as well, the business must not cause potential harm to the nature in
any manner (Ansah and et.al., 2016). The business proposed reduces the number of chemicals
that might affect the land of the area and also the promotion of the consumption of the natural
products is a sustainable practice as it is focused towards improvement of the future generation
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