Managing Human Capital and Entrepreneurship - MHCE PART 2

Managing Human Capital
and Entrepreneurship –
MHCE
PART 2

Introduction
Entrepreneurship is considered as a process of designing,
launching and running a new business, that is often operates
in a small and medium size business. The individual who
are creating these kind of small start-ups are known as
entrepreneurs

Nature of the Business
The present report is based on the new business start-up,
which is established by the entrepreneur as to attaining
higher growth and success at market place. Anti-Tech is the
name of the company and it deals in telecommunication
products and services.

Situational Analysis
A situational analysis is refers as the internal as well as
external factor of an organisation which is effective in
clearly identifying the capabilities, potential buyers,
business environment and its influence on the business
activities. Situational analysis is effective for each small as
well as large business enterprises as to developing any
marketing strategy.