Managing Human Capital and Entrepreneurship MBA

Managing Human Capital
and Entrepreneurship -
MBA
TABLE OF CONTENT

INTRODUCTION.................................................................................................................................3
Task 1....................................................................................................................................................3
Task 2....................................................................................................................................................6
Sustainability of business..................................................................................................................6
TASK 3.................................................................................................................................................9
Strategies, sustainability and requirement of human resource...........................................................9
Task 4..................................................................................................................................................11
Key success factors..........................................................................................................................11
CONCLUSION...................................................................................................................................12
REFERENCES....................................................................................................................................13

INTRODUCTION
Business environment is a sum of different internal and external factors that put a role
in the operations of company. This report is based on the case study on new business venture
launch. The new business venture is named as On Medicare. Company is engaged in serving
online delivery of medicines in the health care sector of Malaysia. In this report different
factors related to launching a new business venture will be discussed. Henceforth, report will
emphasis on impact of different external factors that put an impact over the business
operations of company. Business model suitable for the new business website will be
discussed in this report. Different HRM practices will be discussed that play a role in the
business operations of new business venture. Different success factors of company will be
discussed.
Task 1
The new venture name is “Own Care”. it is a e-pharmacy business that offers medicines
through online new media. The main goal of the Own Care is to offer desirable products such
as medicines to the customer on time and gain good brand positioning in the Malaysia
market. For successfully establishing business uses business canvas model as per the view of
healthcare sector in Malaysia.
Business canvas model
Business canvas model supports new start up business to display all major elements of
the model to simplify discussion over the strategies and also represents relationship among
different elements of the model (Joyceand Paquin, 2016). This canvas model supports this
new Own-Care to described all business activity on a single page.
Key Partners
 Pharmaceutical
manufacturers,
distributors,
sponsors such
as Dabur, One
Touch,
Himalaya,
Key Activities
 Online
marketing of
medicines,
order
fulfilment,
online home
delivery
Value
Proposition
 Currently
customer
unable to go
outside for
buying
medicine due
Customer
Relationships
 Customer does
not have to
look for third
person because
it follows B2C
model
Customer
Segments
 All online
shoppers
and
purchase
behaviour
customers

Sugar free etc.
are the major
key partners of
the new
venture.
 These key
partners help
to invest huge
funds in the
business that
will support to
expand
business in the
healthcare
sector.
 Investors such
as
manufacturer,
distributors are
the key
partners of the
Own-Care
business.
services,
warehouse
management
etc. Key
activities that
are
undertaken
by Own-
Care.
 These
activities
helps to build
good brand
image in the
E-commerce
market.
 Requires
high
experience
about
medicines
and
knowledge of
online
medicine
retailing that
will help to
conduct all
key activities
effectively.
to pandemic.
In this state
Own-Care
will provide
online
medicine
services. thus,
it will resolve
all customer
issues.
 This new
venture will
provide
various
benefits such
as customers
does not need
to go outside
in this
pandemic. It
posses’ all
branded
medicines
related to
different
disease so
customer can
order number
of medicines.
Prescription
(Business to
Customer).
 Direct
marketing
facilities offers
by Own-Care
to the
customer.
 Own-care
provides own
official app
whereas
customers can
buy large
number of
medicines as
per the
prescription
and can give
review about
supplier
services by
commenting
on shopping
experience
icon.
are the
targeted
audience of
the Own-
Care
company.
 These are
the
important
customer of
the new
venture.