This paper evaluates the significance of global PR strategies for managing in the global context. It focuses on the resources, avoids culture clash, establishes connections, prepares for next crisis, and manages public face. The global PR strategies enable to implement universal ethical principles. The local conduct is generally judged by international standards. The global strategy can only be global if initiates with global inputs. The organizations nowadays form some type of universal approach to public relations which is used to amend in the local frameworks. A global PR strategy should review everything before expanding business in international space. It enhances brand image of the company in the public eye. It ensures an efficient, successful and smart program.
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