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Managing Information and Technology Assignment - Burberry

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Added on  2020-12-18

Managing Information and Technology Assignment - Burberry

   Added on 2020-12-18

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Managing Information andTechnology
Managing Information and Technology Assignment - Burberry_1
Executive SummeryThrough this given report the knowledge of Information technology and information is providedrelated to the information technology which is consists of the development of computer system,maintenance of the computer devices, software improvement and network handling to processand distribute the information and data. This report covered the further points to explain the useof information technology in the business of the fashion industry. The information technology isnow using world-widely to improve the performance of the business of the organizations.Information technology is now used in all most fields to improve the data and informationprocessing is explained in the report. Data and information processing using the I.T. Is secure,faster, reliable, this makes it more important for the business. This report gaves the study offashion brand Burberry and use of information technology and how it plays a major role indesigning of the fashion products and online sales and marketing of the products. This studyexplains the way through the information technology use of computers is increased in the fashionbrands like Burberry. For the designing of the product like garments, sunglasses, carry bags, footwear and watches becomes easier. The information has been provided through this reportexplains how the information Technology helps to design the product by providing the 3Dimaging and lead to enhance designing process. The report explains the different informationtechnologies to improve the different process of Burberry. This report has provided theinformation about information technology used by the Burberry which are AI, Blockchain andArgumented Reality in fashion industry.
Managing Information and Technology Assignment - Burberry_2
Table of ContentsINDUSTRY PROFILE OF ONE ORGANISATION ....................................................................1DIFFERENT ADVANCED TECHNOLOGIES USED FOR AUTOMATISE BUSINESSPROCESS AND THEIR IMPORTANCE TO ORGANISATIONS...............................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
Managing Information and Technology Assignment - Burberry_3
INDUSTRY PROFILE OF ONE ORGANISATION Over the last recent years, the fashion enterprise has felt the equal reductions in theirrevenue just like the other retail industries. However, unlike other industries, there had beenvivid wallet for fashion industries. Apparel brands, especially those with trendy styles or direct-to-purchaser models, that have been able to speedy innovate to meet patron expectations aresucceeded (Schwalbe.2015). Moreover, popular brands like H&M, Zara, and ASOS have captured the fashion industryby fulfilling the customer needs on fashion garb and add-ons for a lower charge. However, todayfashion industry is focusing more on using innovation technology to remain competitive withclients who expect modern inventory. Thus, by increasing skilfulness and productiveness insideinventory control and supply chain have become a primary awareness area for a lot of fashionand clothing customers.From the last few years, fashion industry is focusing on Omnichannel concept ofintegrating all their customer touch points like social media, brick-and-mortar, on line, mobile,etc. to offer a different captivating shopping experience to customers.However, the clients of fashion industry are seeking out clothing and add-ons that helpthem express their own style which means when they wear those outfits it should mirror theirindividuality, thus, those consumers expect personalized experience from the fashion industry.Thus, fashion companies are focusing more in the achievement of personalized style whichrequires manufacturers to re-structure their entire cost chain, use digitized technology forcollaboration and interactions and develop new forms of dealer relationships to ensure explicitdeliveries for those customers who does no longer like to wait (Majeed, and Rupasinghe. 2017).Today, clothing brands in fashion industries are pressured to embody a new design modelto create collections quicker and at lower studies and development expenses. Thus, theconventional layout process with a three to six months time frame have been designed forseasonal collections. Further, recent trends in fashion industry have been focuses on curationover conception approach for month-to-month collections with a shorter time body of twomonths. The upward push of the ‘healthy’ patron is every other mega trend increasing the demandin fashion wearables. Today, there are unique clothing objects in the market with embeddedfitness and medical sensors that helps to retain customers towards fashion industries.1
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