Managing Information and Technology Marks and Spencer

Managing Information
and Technology -
Marks and Spencer

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................4
1) Analyses of competitive environment and apply porter's five forces...................................4
2) Analyse inbound operations and outbound logistics with the help of Porter's value chain
analysis........................................................................................................................................6
3) Summarize the information technology used by M&S company and suggestion.................9
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
Information technology is use of computers to transfer, manipulate, stores data or any
useful information (Ilmudeen and Bao., 2018). Technology become necessary fro the every
business now a days, without technology company or any small business cannot be successful in
the market. This make important for every business to adopt technology trends in their
workplace, so they can gain comparative advantages.
Overview of the company
This report will take Marks and Spencer for this case study , it is one f the most reputed
retailer company in UK, and they are selling product such as high quality clothing, food
products and home appliance. It was founded by the Mchaek Marks Thomas Spencer and
Marks and Spencer have huge reputation in the United Kingdom market because of their
product quality and chip prices of their product ad services.. This is listed in the London stock
exchange and it constituent of the FTSE 250 Indexes , having previously been in the FTSE 100
indexes from their certain until 2019 (Busse, Meinlschmidt and Foerstl., 2017).Another country
where they have successfully expanded their business is Indian. After the UK expansion, Marks
and Spencer company hold most of the market in India which was huge achievement for this
company and help them to grow in the market. There are some other brands which are associated
with this company and some are their own such as Rosie, Marks and Spencer energy, Marks
and Spencer collection, Blue Harbour, autograph, Per Una and Limited. This company makes
total 10 million revenue in 2019 their operating income is 601 million in 2019. more than
80000 employees are working in this company currently, and they are having almost 1400
location in worldwide and still their company is expanding their busne3ss in other countries.
Background
Marks and Spencer was founded in 1884 by the Michael marks and Thomus Spencer in
Leeds. This company become 1st retailer company to make pre Tax profit is over the 1 million
in 1998. it was huge achievement for this company and increase their popularity in the other
markets as well. Although subsequently this went into a sudden slump, which took the company
and their stakeholders by surprise. In 2009 officials of this company announced their Chip
executive Chairman Stuart Rose and Rose remain in the role of non-executive until Robert
Swannel replace him in 2011. In 2018 Marks and Spencer confirm, that estimated 100 stores
will have closed till the end of 2022 in the Radical plan. Still, there are chances to close more

than 100 shops of this company which is yet to be confirmed by the officials of Marks and
Spencer company.
Product and services
They are selling quality clothes in cheap price which attracts customers to buy their
products (Barak., 2017). Other products of this company are home appliances and food product.
They are successful in their food product market because of their ready meal products which is
useful for the people who are busy in their office life, and they do not have time to make food.
MAIN BODY
1) Analyses of competitive environment and apply porter's five forces.
There are some internal and external factors which can affect the business of the Marks
and Spencer company so it is important for the superiors of this company to analyses those
factors and gain competitive advantages in their market (Yuan, Wang and Zeng., 2017). There
are tools to analyses internal and the external environment factors which are PESTEL and
Porter's five analyses. This helps to gain competitive advantages and Marks and Spencer
company can become successful in their business.
PESTEL Analysis of Marks and Spencer company
Political factors
one of the most valuable aspect from the polices is the free trade which has been
implicated on some countries on the bases of agreement. Because of free trade Marks and
Spencer import product from the other foreign counties in cheap prices.
Economical
Price been always a factor in this industry, other brands and try to steal market from the
Marks and Spencer (Jambulingam, Joshi and Kathuria., 2018). They are providing similar
product in the cheap prices which is attracting customers to switching their brand. Marks and
Spencer need to bring new technology which can minimize waste from the product, and they can
provide quality product to the customers in law prices.
Social
Marks and Spencer company have huge advantage of their ready meal products and this
is for the people who are busy in their offline life and not getting time to make their morning
lunch and lunch as well. This product is useful for those people, and they can take their meal on
time without wasting their time. This is providing them competitive advantages because many