Managing Information and Technology Assignment - Zara company

Added on - 22 Nov 2020

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Managing Information andTechnology
Table of ContentsINTRODUCTION...........................................................................................................................3a) Introduction, identifying current business strategy and its products and services..................3b) Competitive environment of organisation by applying Porter's five forces models...............5c) Analysing two primary and support activities in Porter's value chain and evaluating strengthand weaknesses...........................................................................................................................6d) Summarization and reflection on how the business could deploy IT and use of innovativeideas for improving its business process and enhancing its competitive positioning.................9CONCLUSION..............................................................................................................................10REFRENCES................................................................................................................................11
INTRODUCTIONInformation Technology (IT) is the study of using computer in order to retrieve,manipulate, store and transmit data and information for enterprise or business (Amies and et. al.,2012). It is subset of Information and Communication Technology (ICT). Each and everyorganisation need to manage IT system for running operations and activities in effective andefficient manner. The use of IT helps in success and competitive advantage of organisation. Thegiven report is based on Zara which is retail industry founded in 1975 at Arteixo, Spain. It dealsin clothing and accessories products which is serving worldwide. In this report, will discussabout current strategy adopted by Zara and its products and services. It also highlights variousmodels such as Porter's five forces, Porter's value chain, SWOT analysis. The deploy of IT inorganisation along with use of innovative ideas for improving business process to enhancecompetitive positioning.a) Introduction, identifying current business strategy and its products and servicesIntroduction of Zara
Zara is retail industry which was founded in 1975 at Arteixo, Spain. The founder of Zaraare Amancio Ortega and Rosalia Mera. It is the brand of Inditex group which is world's largestapparel. It mainly deals in clothing and accessories serving worldwide. It has stores in 88countries with 6500 outlets and manages 20 clothing collections in a year. This group ownsvarious brands such as Pull&Bear, Oysho, Uterque, Massimo Dutti, Bershka, Stradivarius andothers. It launches 12,000 new design every year for their consumers. Zara has zero advertisingand its prefer to invest in opening new stores instead. As per data of 2018, it has earned revenueof $18.9 billion annually (Brown and et. al., 2012).Identifying Zara current business strategyThe strategy use by Zara is very straight and clear forward. They do innovation incontinuous basis such as designing, shipping to stores, production in factories, selling toconsumers and others. Current business strategy used by Zara are as follows:Business Strategy on Production and Supply-It has team of 200 professional designersfor designing clothes and 12,000 various models for selling in stores. There are some factorieswhich are owned by company and external vendors to help Zara for fabrication of model andready to sales it in stores having average term of one week policy and 15 days for door to door.The garments manufacture and purchase from vendors arrive at warehouse of Zara and fromthere materials is dispatched to worldwide.Business Strategy on Positioning-Zara Business Model spends Zero on DigitalAdvertising- Zara do promotion on one of their design for short period of time till it viral amongmass people. For this they has following vital strategy such as:Zara Business Strategy of Fast Fashion- Fast fashion is not copy cat production of millChinese. It has global trend spotter feedback system starts from low level of employees inorder to alter quickly and improve upon existing lines of clothing. After that fresh designis provided to manufactures in Europe and Asia who support feedback for new clotheslines and ready to sale within a period of one week.Zara Business Strategy of Supply Chain- It does not outsource anything to manufacturerof China. Due to availability of cheaper labour from Asian and Middle Eastern, Spanishcan put new merchandise at store within week. It focus on fast fashion products toproduce and outsourcing shelf life goods for cheaper labour market.
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