Managing Information and Technology

Managing Information
and Technology
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Table of Contents
Introduction......................................................................................................................................3
MAIN BODY...................................................................................................................................3
Organisation overview............................................................................................................3
PESTLE ANALYSIS:............................................................................................................4
Porter five forces model:........................................................................................................5
Value chain.............................................................................................................................6
Impact of use of information technology:..............................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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Introduction
Information technology management is a part of discipline, where all the different resources
of organisation and managed in accordance with its priorities and needs. With the external
environment there has been a complete transformation in the way organisations perceive the use
of information technology for development of competitive advantage. This aspect is related with
managing the responsibility so that company is able to entertain the basic management functions
that are change management budgeting staffing organising and further controlling (Barafort,
Mesquida and Mas, 2017). Present report is based on autotrader.com which is an online
marketplace founded in the year of 1997 for car purchases and sellers. Presently there is an
analysis of videos description of the chosen business with the brief history. Further there is
analysis of pestle factors to understand the macro analysis of organisation. Porter's five forces
model is used to analyse the competitive positioning of the business. Porter’s value chain model
is briefly presented to evaluate the way businesses can create value and there is discussion of the
way information technology can be deployed to deal with several issues.
MAIN BODY
Organisation overview
Auto trade group plc is an online automotive brand that is having classified advertising
business specialising in new & second hand automotive saes. It includes cars that are sold by
private trade dealers and sellers. It is a brand that is listed on London stock exchange and is also
constituent of DTSE 100 index.
History: Auto trader was started in year of 1975 by John Mdejski. Madejski bought the idea
from United States where he set up this business with Paul gibbons in year of 1977. The first
auto trader was established in Thames valley trader 1977. It was followed further by the second
title that is southern auto trader that was launched in year of 1981. The business then at that time
was regarded as Hurst publishing European venture capitalist has bought BC partners sake in
business from John Madejski. It was in July 1998 for 260 million pounds that is Guardian media
group that was acquired by Automat in year 1982. Further it has been merged with business
Hurts publishing in may 2000 for creation of trader media (Rebelo, Silva and Santos, 2017). In
April 2011, the business was focussed as an online petition that was by a group called motors
traders advertising union that is proposing a mass pull out by motor dealers in UK, that was
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because of increasing of advertising charges. In 2013 October, Autotradre.co.za is a subsidiary of
Auto trade group that was sold off to an independent South African company. In January 2014
Apax partners bought this business from Guardian media run for a mount of 600 million pounds.
Further in March 2014 the brand was re branded and it stated to be known as auto trader. In
March 2015, the auto trader group launched the initial public offering as part of market
capitalisation that has been about 2 billion pounds (The latest from auto trader, 2020)
The website that is autotarder.co.uk has been launched in the year 1996 that is allowing for a
platform for buyers and sellers to sell & buy the car online. The site lets its user to search for cars
& other motor vehicles with use of postcode. Autotrader.co.uk is one of the busiest web site in
UK and is attracting 10.3 million of unique every month.
Auto trade launched a mobile site in July 2008 and in July 2009 they also launched various
separate versions for various handset capability levels. Auto trader also developed the mobile
offering from March 2010. They also release some of the applications for their users for
searching of vehicles by use of windows mobile, iOS and android device.
PESTLE ANALYSIS:
PESTLE analysis is the acronym that is used for analysing various external macro factors t hat
are affecting the overall functioning of organisations. It stands for political, economic, social,
ecological, legal and environmental (Avison, Davison and Malaurent, 2018). Presently there is
analysis of such factors for the purpose of analysing the way it is affecting the functioning of
auto trade.
Technological factors: The information technology is related with various factors such as
development of internet. In autotrader.com this is a brand that is offering services to their
customers through online platforms (Samimi, 2020). So there is more focus on use of digital
media sources for the purpose of promoting and creating awareness for the target segment of
customers. So with the changing shift of other competitors towards using of online promotional
tools has led to creation of a complete transformation for autotrader.con to adopt suitable
strategies. Earlier Autotradre.com has been part of using entrepreneurial print business where
there has been connection between the buyers & sellers through regional magazines. But now
there is transformation to a digital business by being a market leader with having 55 million
cross platforms. So, technological factors have assisted Autotarder.com in having 50 customer
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