Furniture Firm Marketing Strategy

This assignment focuses on analyzing the marketing strategies employed by a furniture firm. It examines how understanding various customer requirements can help the firm improve its approach. The analysis also delves into the importance of effective information management within the firm to handle customer needs efficiently.

Managing Information
Coursework 2

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body..............................................................................................................................1
Tools and Framework.............................................................................................................2
Benefits...................................................................................................................................4
Proposed system, designing, acquisition and implementation...............................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Management of different business operations is very necessary for the company or a
business entity. The management of functions related to various departments of company helps
in handling a wide variety of customer and revenue gaining operations. This will lead the
business entity to gain a better productivity and handling of the different operations which will
help in meeting the needs and demands of a business organisation (Reddy And et.al., 2014). The
effective utilisation of the Management Information System (MIS) will help the firm to handle
different business operations. This report will lay emphasis on better management of different
operations by Elvedon plc, which is an office furniture manufacturing firm. This report will lay
emphasis on different information management functions that will help the firm in gaining
efficiency and better competitiveness. It will also involve the better Information System strategy
for business firm, with effective measures to implement it.
Main Body
Elvedon plc is an office furniture manufacturing firm that works manually to maintain its
different business operations. But the manual approach has led to many operational glitches that
have impacted the overall profitability of the company. Thus, the company is required to take an
information system (IS), in effective practice and meeting the needs and demands of the
customers. It will help in gaining the better handling of the different operations that will help in
meeting the needs and demands of its customers (Morton And et.al., 2017). The proper
utilisation of the management systems will help in meeting the needs and demands of its clients
in better and effective way. The effective implementation of the proper Management Information
System (MIS) will help the firm to meet the needs and demands of the user, improve its
functionality, and meet the operational requirements of the cited furniture manufacturing firm.
This will help in meeting the functional handling of the better business operations which helps in
increasing its profitability and customer satisfaction level. Other than this, it will help in delivery
of finished product or service on the stipulated time frame, which will help in increasing the
customer satisfaction level (Xiao and Dong, 2015).
At present, the cited business entity is using the manual system for storing the needs and
demands of the users in the form of order and the price list. This is quite hectic and time
exhausting process. Besides this, it is vulnerable and easily accessible that can affect the business
operations and integrity of the trade organisation. At present, the company is following a manual
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order management cycle involving the unit price, quantity ordered and the discount that is been
applicable to the user's purchase including the other functions such as supplier's quotation,
delivery note, goods received and final invoice (Armstrong and et.al. 2015). As this all procedure
is manual, it is susceptible to get affected by human error, impacting the proper execution of
different services and delivery of products or services. This is meant to be handled with sheer
care and high professional effectiveness. Besides this, if the replacement situation occurs, this
will increase the duration of the services that are been taken in effective consideration. Thus, to
tackle all these issues, Elvedon plc will look after the better adopting of IT tools and effective
management of MIS system at the workplace (McArthur, 2015).
Tools and Framework
As cited firm needs to improve its operational capacity, thus the organisation has to look
after the better handling of the different operations which will help in its growth and
development. For this approach, the company can utilise the various IT tools and framework. It
will involve the setting up of systems in each department of the organisation, connected to a
centralised information system which will help in better handling of the different operations
which will help in better handling of different operations, meeting the requirements of the user in
a better way (Mitchell And et.al., 2015). The information system is the combination of various
organised systems that will help in better collection, organising, assessing, communicating and
storing the information that is been generated by the effective implementation of system. It will
help in better collection, filtration, processing and distribution of the data that has been generated
by the cited business firm to meet its operational as well as customer's requirements.
In this case, looking at the functionality and operational requirements of the company, the
Enterprise Resource Planning (ERP) and Management Information System (MIS) will be used to
tackle the needs and demands of the users in a better way (Habib And et.al., 2014). This will help
the firm to tackle the orders given by the users, processing them, generating the meaningful
information for the organisation and distributing it as per the requirements of the users. It will
help in meeting the needs and demands of its consumers. It will help in better problem solving
and decision making process, which will help in meeting the needs and requirements of the user.
The ERP module will help the firm to meet the operational requirements of the company by
handling the different operations related to the management of the resources and raw material
like wood, metal or plastics to meet the production requirements of the company (Cuganesan,
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Hart and Steele, 2017). It will help in handling of the wide variety of operations to meet the
requirements of the user. This system will help in building the effective coordination between
various departments of the organisation that will help in meeting the needs and demands of the
user in a better way.
Other than this, the management operations system will help the firm to take into
consideration which will help in better management of the various information of the
departments or the production units that are been taken in the effective consideration by the
organisation. It will help in handling a wide variety of operations. This system will help in better
decision making process, improving operational efficiency of the company. Other than this, it
will help in meeting the better management of a wide range of order or invoice management
functions, leading to the increment in the production capacity of the company (Ebenezer, Bath
and Pinfield, 2016). This will also help in attaining the better market stability and
commercialisation of its goods and services.
The better management of various operations using the MIS or ERP system will help the
firm to take in consideration various measures which will support the organisation's growth.
Other than this, the MIS system will also help Elvedon plc to manage its warehouse where the
firm will keep the raw material as well as the finished goods. This will help the firm to manage
the available resources (Laudon and Laudon, 2015). As the company has failed to derive and
establish an external information system, it has to see through the establishment of the
management information system on an internal level. This will also help in handling a wide
variety of operations which supports its business operations in a better way. Other than this, the
ERP model will help the firm to keep a track on the various operations and resources that will
help in meeting the wide range of the operations this will help in meeting the needs and demands
of the user in a very effective way (Galliers and Leidner, 2014).
Establishing a centralised system consisting of both ERP and MIS module will involve
the connecting of the different business operations from various departments of the company.
This will help in handling the logistics, purchasing, manufacturing and marketing department.
Other than this, it will help in effectively meeting the demands of the users in a better way. It
will help the firm to keep a check on the quality, quantity, type and other details of the raw
material like metal, plastic, wood etc. Purchased or owned by the company. This will also help
the company to manage other additional products like screws, hinges etc. Apart from this, the
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MIS system will help in developing the effective and attractive catalogues that will be offered to
the customers to select the product as per their requirements and place the order. Once the order
has been placed, the information has been generated and then sent forward to the logistics and
sales department (Valacich and Schneider, 2015.). It will look after the manufacturing of the
furniture and will send further the information to the logistic department. It will help in the
effective delivery of the selected item and will pass the further information to the supplier to
generate the invoice for the customer. Once the item has been delivered, the further information
about the stock will be updated and will send to the various departments through the centralised
information system. This will help the company to generate the high quality of services to meet
the customer satisfaction level and manage its business operations in a better way.
Benefits
The centralisation and better implementation of the information system like ERP and
MIS will help the firm to handle the business operations in a better way that will help in handling
the business operation in a better way. It will improve the operational efficiency of Elvedon plc
and help the firm to gain a better market sustainability. Other than this, it will help the firm to
handle the wide variety of business operations and handle them in a very effective way. Besides
this, it will help the cited business organisation to execute the business operations in a better
way. The effective implementation of information system like ERP or MIS model will help the
firm to have a big share of productivity and meet the needs and demands of its customers or
clients. Other than this, it helps in better financial management and handling of the different
resources to produce the high quality of product or services. The rise in the effectiveness to
produce the high quality foods or services and deliver it on stipulated time frame. This will
increase the customer satisfaction level and help the cited firm to build a better relation with
them in a better way (Galliers and Leidner, 2014). Although, the system implementation will
have certain implementing limitations too. The employees or the workforce of the cited furniture
business firm will have to be provided with the suitable training to make them efficient and
handling of the various technical tool kits and software. Other than this, the organisation has to
look after the effective handling of different operations like regular updating of system,
maintaining the hardware, increasing the system considering the growth in demands and that will
help in meeting the needs and demands of clients of business entity. And the major issue is the
security of the generated information which is required to be handled in a safe and effective
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manner in order to avoid any sort of negative impact on the furniture trading firm. The leaking of
the planning and strategies of the organisation can impact its business operations.
Proposed system, designing, acquisition and implementation
The proposed system for Elvedon plc is the usage of the ERP and MIS module in a
detailed and effective way. To implement the system in the organisation, it requires the highly
configured hardware system and the software tool kits that will help the firm to manage the high
level of the information of the information that is been generated in the firm this will help the
firm to handle a wide variety of the business operations this will help in handling the wide range
of business operations. Other than this, the each unit or department of the company will be
adorned with a system that will be connected to the central module consisting of the ERP and
MIS system that will help in effectively management the business operations. It will also involve
the acquisition and adopting of the different operations that will help in meeting the needs and
demands of the users in a better way (Laudon and Laudon, 2015). Other than this, the system
will also help in growth and development of the operation on a continuous basis as it will
facilitate the information storing facility that will be revived later and can be accessed in future
to make effective plans and growth strategies. The approach may also involve the better
collaboration with and IT firms that will be providing the technical support to the furniture
business entity. Other than this, the generated information will be analysed by the experts at the
organisation that will look after the better handling of the wide range of the business operations
that have been beneficial for the growth and development of the company. The information
system will also help the cited business organisation to adopt and develop innovative product and
services. Other than this the better implementation of the ERP and MIS system will help in
handling the business operations. The Enterprise Resource Management will help in keeping the
wide variety of business operations in motion. It will help in improving the productivity of the
firm and provide the company with a sustainability in market. The better handling of the
database and the information on a wider level will help the firm to gain a sustainability in a better
way. Other than this, the better implementation will help the furniture firm to have a great return
of the capital investment that is been implemented in the firm having a better cost controlling in
the market. Apart from this, the increment in high class of technical specification will help in
handling the different actions, maintaining the quality standards that are been set by the
organisation in a better way (Valacich and Schneider, 2015.). It will involve the cost efficiency
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of company. Besides this the rise in the purchasing capacity will help the firm to meet the
operational requirements of the organisation as well as meet the level of customers expectations.
CONCLUSION
Thus, it can be concluded from the report that the digital technology and meeting the
needs or demands of the user by implementing the better Information system. This report had
laid emphasis on different information management functions which will help the firm in gaining
the operational efficiency and better competitiveness. The utilisation of ERP and MIS system
and tool kits will help in better development of IS implementation strategy for business firm,
with effective measures and procedures to implement it. Other than this, the information that is
been generated by various requirements of the users for the furniture will help the firm to handle
them in a better way.
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REFERENCES
Books and journals
Armstrong, G. and et.al. 2015. Marketing: an introduction. Pearson Education.
Cuganesan, S., Hart, A. and Steele, C., 2017. Managing information sharing and stewardship for
public-sector collaboration: a management control approach. Public Management
Review. 19(6). pp.862-879.
Ebenezer, C., Bath, P. and Pinfield, S., 2016. Access denied? Managing access to the Web
within the NHS in England: technology, risk, culture, policy and practice.
Galliers, R.D. and Leidner, D.E. eds., 2014. Strategic information management: challenges and
strategies in managing information systems. Routledge.
Habib, S.M. And et.al., 2014. Towards a trust management system for cloud computing
marketplaces: using CAIQ as a trust information source. Security and Communication
Networks. 7(11). pp.2185-2200.
Laudon, K.C. and Laudon, J.P., 2015. Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
McArthur, J.J., 2015. A building information management (BIM) framework and supporting
case study for existing building operations, maintenance and sustainability. Procedia
engineering. 118. pp.1104-1111.
Mitchell, D.G. And et.al., 2015. LI‐RADS (Liver Imaging Reporting and Data System):
Summary, discussion, and consensus of the LI‐RADS Management Working Group and
future directions. Hepatology. 61(3). pp.1056-1065.
Morton, P.G. And et.al., 2017. Critical care nursing: a holistic approach (p. 1056). Lippincott
Williams & Wilkins.
Reddy, T.B. And et.al., 2014. The Genomes OnLine Database (GOLD) v. 5: a metadata
management system based on a four level (meta) genome project classification. Nucleic
acids research. 43(D1). pp.D1099-D1106.
Valacich, J. and Schneider, C., 2015. Information Systems Today: Managing in a Digital World
Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Xiao, S. and Dong, M., 2015. Hidden semi-Markov model-based reputation management system
for online to offline (O2O) e-commerce markets. Decision Support Systems. 77. pp.87-
99.
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