Managing Information System: David Jones

Running head: MIS
Managing Information System
David Jones

MIS 1
Letter to Sponsor
Mr. Ian Moir
Chief Executive Officer
David Jones
Building 1/572 Swan St, Richmond VIC 3121,
Australia
As we all very well know that David Jones is considered to be one of the leading upmarket
department stores of the Australian region, but due to lack of leadership and avoidance done
by the leaders of the company, the company is dealing with different failures in the market.
The leaders of the company are failing in taking proper decisions for the business growth.
Therefore, this report has been prepared to recommend a solution for this problem in the form
of information system. The Management Information System is said to be used in the
business for decision making procedure and for the controlling, visualization, coordination,
and analysis of the information. Hence, it is requested to consider this information system and
implement it in the David Jones for better decisions.
It is my pleasure to represent this report in front you related to the implementation of
Management Information System in David Jones. I will look forward for your revert, please
check the attached report.
Regards

MIS 2
Executive Summary
The intent of this report is to present an analysis report for identifying the problem that David
Jones Company is dealing with in the Australian market and what solution can be used in the
form of Information System that can improve its performance. The environmental analysis of
the company has highlighted that company has good brand image in the market but due to
some wrong decisions it is failing in the market. Besides this, the government of Australia
provide their immense support for the growth of domestic as well as international business.
Further, the identified problem of absence of proper decision-making process in the system
due to the mistakes of the company’s leaders can be overcome by the implementation of MIS
in the operations, as this will gather the required information, analyse it and provide data for
decision making. In the end of the report, it has provided the system development life cycle to
understand the stages that will be followed for the MIS development.

MIS 3
Table of Contents
Letter to Sponsor........................................................................................................................1
Executive Summary...................................................................................................................2
Introduction................................................................................................................................4
Background analysis of David Jones......................................................................................4
Internal analysis of David Jones.............................................................................................5
SWOT Analysis..................................................................................................................5
External Analysis of David Jones...........................................................................................6
PESTLE Analysis...............................................................................................................6
Problem/Opportunity for IS/IT...............................................................................................8
Justification for the Selected IS system..................................................................................9
Cost/Benefit Analysis.......................................................................................................10
Presentation of System Analysis and System Design for the System..................................12
System Development Life Cycle..........................................................................................13
Planning............................................................................................................................13
System requirement and analysis......................................................................................13
System Design..................................................................................................................13
System development.........................................................................................................13
Integration and Testing.....................................................................................................14
System Implementation....................................................................................................14
System Maintenance.........................................................................................................14
Discussion of Post Implementation Activities..................................................................14
Project Management.............................................................................................................14
Risk Management.................................................................................................................15
Change Management............................................................................................................15
Conclusion................................................................................................................................15
References................................................................................................................................17

MIS 4
Introduction
The intent of this paper is to present a research proposal for the top management of David
Jones by proposing an information system change within the business such that it can focus
on its growth and performance enhancement. An information system is said to be the multiple
pieces of equipment collection involved in the diffusion of information. Some of the parts of
the information system are software, system housing, information, hardware, etc. (Ghasemi,
Shafeiepour, Aslani and Barvayeh, 2011). There are different types of information systems,
including management information systems, executive information, systems, operations
support systems, decision support systems, and transaction processing systems. In order to
propose a information system in this report, an internal and external analysis of the company
is being conducted to identify the problem or challenge it is facing and what type of
information company can implement to get better results.
Background analysis of David Jones
David Jones Pty Limited is generally called as David Jones is a famous upmarket department
store operate in Australian region. David Jones founded this company in the year 1838, who
is a Welsh merchant. This department store is said to be the oldest store in Australia which is
still operating in the country with its original name. David Jones is involved in offering
superior services and products to its customers all over in the country and also provide
international brands in the category of homewares, food, fashion, technology, and beauty.
Company operate the business in the Australian departmental store industry in which the
revenue of the retailers is declining due to global economic decline and dominancy of the top
players. Presently, the company has 45 stores and also online platform for the business
operations (David Jones, 2019).
Mission of David Jones – The mission of the company is to be the best department store
chain in Australia that is preferred by the customer and shareholders. Besides this, it also

MIS 5
focusses on being recognized as the excellent retailing centre across the world (Richards,
2018).
Vision of David Jones – The vision of the company is to be the most responsible retailer all
over in the world which reflects their commitment of doing good for the society, customer,
planet, and business (Woolworths Holdings, 2020).
Internal analysis of David Jones
SWOT Analysis
Strength
The strength of David Jones is its strong presence in the domestic market and the oldest
department store which is still operating in the market. This enable the company to target
large range of up-market segment customers (History Channel, 2020). Besides this, the
company is involved in offering a wide range of products to the customers in Australia which
helps in targeting a broader customer segment. Along with this, the company offer products
at competitive prices on the national as well as international brands.
Weaknesses
The major weakness of the company is its weak or dropping financial position in the market
due to the global financial crisis which makes tough situations for the traders and retailers to
operate the business. This is also impacting the purchasing behaviour of the customers which
is impacting the revenue of David Jones. Further, the international online retailers are
impacting the sales of the company and eventually failing the growth efforts of the
management of the company (Brook, 2019).
In addition to this, the major weakness of the company is ineffective leadership which is
unable to take proper decisions for the growth of the business.

MIS 6
Opportunities
The opportunity that is accessible for company is acquisition as it can lead in making it the
largest department store across the world that can provide enhanced value proposition.
Besides this, the company can also focus on offering private label products to the customers
as different players in the market are now targeting customers with this strategy. Further, the
company also holds the opportunity to invest in the information system like Management
Information system such that it can work on improving the decision-making procedure of the
company’s leaders or top management.
Threats
The major threat for the company is competition from the international offline and online
players who are offering easy services to the customers as reasonable prices (IBIS World,
2019).
External Analysis of David Jones
PESTLE Analysis
Political Factor
Trans-Pacific Partnership has been framed for the economic growth and increase commerce
in Australia as well as in 11 other countries. It is considered to be the free trade agreement
that decreases the financial taxes and charges of the products which enable growth and
investment of the industries from cross border through minimising regulations (Australian
Government, 2020). This partnership agreement confirms that the products that are produced
by the foreign suppliers must meet the standards of the country and eradicates high toll of
transactions with the nations linked with TPP. Therefore, this partnership offers an
opportunity to David Jones to save its trading costs and confirm that the foreign supplier
offers good quality products.

MIS 7
Economic Factor
During the analysis conducted in 2016, it was identified that Australia was experiencing an
economic growth as the country’s GDP increased by around 2.8% and there was decrease in
the unemployment rate to 5.6% in the same year (Nordea Trade, 2020). But the exchange rate
has been declined of the of the decreasing trade related to export to import price ratios. This
has presented a major threat to David Jones as the importing of the products become costly
and influenced its profitability too.
Social Factor
Customers are considered to be intensely focused on the environmental issues which is
changed their habits of shopping because they sub-consciously evade a brand that can
negatively impact the environment. This represents a threat to David Jones as the problems in
the products of the foreign suppliers can negatively impact the reputation of David Jones.
Hence, the company needs to ensure that the products it is providing to the customers so not
negatively impact the environment.
Technological Factor
The changes in the technological field influence the business of the retailers because society
is accepting the technology in the form of smartphone and internet which compels the
retailers to adopt it and become competitive by operating business over only portals (Byrnes,
Brown, Foster and Wagner, 2013).
Legal Factor
Exclusivity clauses are specified in the written contracts in order to cease suppliers to provide
products to the competitor. This kind of contract is predominant in the industry of retail, as
David Jones and Myer attract the brands to supply their products only for them. Therefore, a
department store that maintains the exclusive stock can entice shoppers to visit their stores
which results in increased sales.

MIS 8
Environmental Factor
Issues related to environment have moderate influence on the retailing industry because it is
based on the Corporate Social Responsibility that is met by the businesses. Few of the
businesses concentrate on maximising their profits where on the other side there are
businesses who focus on being environment friendly (Rahim, Jalaludin and Tajuddin, 2011).
CSR is one of the main debatable matter however David Jones have performed well in this
aspect because it incorporates environmentally friendly operations to reduce greenhouse gas
emission. As per the analysis, it has been identified that David Jones is focused on decreasing
its environmental impact by its supply chain and business operations for decreasing the
emission of greenhouse gas, encouraging responsible use of products, decreasing wate, and
reusing the natural resources.
Problem/Opportunity for IS/IT
The main problem due to which David Jones is failing in the Australian market is absence of
effective leadership skills. The top management of the company lacks in effective decision-
making process in terms of making proper strategies and policies for the growth of the
business which represents their failing leadership skills in the business (Human Resource
Director, 2010). As it is known that effective leadership skills help the management of the
company in taking growth decisions and they work on maintain a friendly environment in the
business that can contribute in the performance of the company. But, the management of the
company has failed in maintaining a good culture and behaviour within the business which is
raising the barriers in meeting the goals of the company (Change Factory, 2020). In order to
overcome this issue, David Jones can adopt a management information system within the
business as it will support the top management of the company to take proper decisions that
can contribute in the growth of the company in the retail industry.

MIS 9
The lack of proper management information system within the business is resulting in losing
the market share in the industry. Management information system is used in the business for
decision making procedure and for the controlling, visualization, coordination, and analysis
of the information (Melville, 2010). The study of this system test procedures, technology, and
people in the organization. The opportunity that David Jones can gain by implementing the
MIS is that it can get the data that can identify those non-performing areas in the business and
leads to superior efficiency and productivity of the company.
Justification for the Selected IS system
A management information system is said to be a computer system that is comprised of
software and hardware serving like a backbone of the operations of the company. An MIS
works by collecting the information from different sources, evaluates the data and provide the
report of the data in order to support the management of the company in the decision-making
procedure. Following is the justification for implementing MIS in the business are:
The decision makers of the company that is top management require information in order to
make decisions and MIS helps in making this possible.
Management Information System enable internal as well as external communication. The
employees of Javid Jones can easily able to get the information for daily operations. It
enables the facility of Email and Short Message Service which allow to communicate with
the suppliers and customers with this system that is used by the company (Vitez, 2018).
Record keeping is the other benefit that Management Information system can provide to the
business. As this system will help David Jones in recording every transaction of the business
and deliver a reference point for the transaction.
Besides this, the MIS system will allow to explore diverse scenarios for different alternatives
and economic environment in order to have a look at possible outcomes before making any

MIS 10
commitment and decisions. This will help David Jones in taking correct decision related to
business strategies.
MIS system can enhance the productivity of the company because they are no more forced to
invest huge time in collecting information that is desired by the management. A properly
designed MIS collects all the information deprived of any of the input from the personnel
(Goyal, 2014).
In addition to this, this system strengthens the competitive advantage of the company. This is
because operating an efficient business by decreasing and evading weak areas results in
augmenting the competitive advantage of the company against its competitors.
Cost/Benefit Analysis
Cost/Benefit Analysis of Implementing MIS
Cost
Purchasing the MIS System $ 12000
Investing the maintenance of the system $ 1000
Benefit
Increasing Profit $ 10000
Cost/Benefit Analysis for David Jones by implementing the MIS
Tangible Benefits
Success of decision made with the help of MIS in the form of increased customer base.
Increasing productivity of the employees
Increasing profits
Increasing sales
Tangible Cost

MIS 11
Huge investment in the purchase of MIS system
Investment in hiring a trainer for providing training to the responsible department related to
MIS
Expenses on the Updates of the System
Expenses on the maintenance of the System
Intangible Benefits
Increasing the possibility of effective decisions in the company
Offering better services to the target audience
Enhancing brand image and reputation in the market
Intangible Cost
Time consumption in communicating the information for the implementation of MIS in the
entire organization.
Time consumed in consoling the responsible team to work on MIS
Time consumption in the training of the employees.
Considering the above justification for the implementation of Management Information
System within the business of David Jones, it could be said that the company can successfully
meet its strategic goal. The strategic goal of the company is that it desires to be the most
preferred retailing centre for the customers and well as suppliers. However, due to lack of
effective leadership in place they are unable to take proper growth decisions of the business.
In order to resolve this issue, the company can implement management information system
and through that the leaders of the company can take correct actions and decision that can
contribute in the growth of the business.

MIS 12
Presentation of System Analysis and System Design for the System
System analysis is said to be the procedure of gathering and evaluating the facts, recognizing
the problems, and breakdown of a system into different components. This process is executed
in order to study the system or its parts for recognizing its objective (Boyd and Balakrishnan,
2012). It is also considered to be a technique of solving problem that enhance the system and
confirm, that all its components work properly for attaining their purpose. In case of the MIS
implementation in the David Jones, the components of the system that are required for its
development are:
People – these are the employees and the top management of David Jones who will use the
MIS system.
Data – it is the information that will be recorded by the system.
Procedures of the Business – This is the component that talks about placing the procedures
related to the way to report, store and analyse the information.
Software – It is considered to be a program that is utilized for handling the data which
includes database software, spreadsheet programs, etc. (Agrawal and Menzies, 2018)
Hardware – It comprises networking equipment, servers, printers, workstations, etc. (O'brien
and Marakas, 2011)
System design is considered to be the procedure of planning a new business system or
replacing an existing system by defining its components or modules to satisfy the specific
requirements (Chen and Huang, 2010). It is all about how to attain the goal of the system.
Under this procedure, the top management of David Jones will plan the implementation of
the new system that is Management Information System. The requirement of the business is
to enhance the effectiveness of the decision-making practices of the top management or the
leaders of the company such that David Jones can enhance its position in the market against

MIS 13
its competitors. By making use of Management Information System, company can enhance
its performance as this system will gather the data, store, and analyse it to support in the
decision making of the management.
System Development Life Cycle
Planning
The purpose of this stage is to identify the issue and define the solution (Singh, 2011). As
discussed about that the decisions making process is ineffective within David Jones, due to
which it is failing in the retailing industry. Hence, in order to improve its perforce it requires
a proper information system that can resolve this issue.
System requirement and analysis
The purpose of this stage is to analyse different systems according to the requirement of the
business. From the analysis, it has been identified that the management or the leaders of the
company are failing in taking proper decisions for the business, hence it require a
management information system that can help in taking corrective decisions for the business.
System Design
The purpose of this phase is to designing the system. The IT team of the company at this
stage will work on designing the MIS system for the company considering all the
requirement.
System development
From here the IT team starts working on the development of MIS system. They will develop
the system by considering all the requirement of the business and the loopholes in the
existing system.

MIS 14
Integration and Testing
The purpose of this stage is to get involve in the integration and testing of the system for
quality assurance and identifying whether or not the goals are being met or not (Khalid and
Noor, 2013).
System Implementation
This is the stage where most of the programming is completed and the system is implemented
in place. Here, all the data is processed in the system to get results.
System Maintenance
At this phase of the life cycle, the responsible department take into account the maintenance
and updates of the system in order to get results according to the changing trends in the
market.
Discussion of Post Implementation Activities
This is the section where the discussion is made related to the activities that business will
perform after the implementation of the information system. As David Jones require a
Management Information System in place so the post implementation activities that will be
performed by the company is to communicate the information in the entire organization and
providing training to the accountable team.
Project Management
Project Management is considered to be the practice of introducing, arranging, implementing
and regulating the work of the team for attaining specific objective and meeting the particular
criteria at specific time period (Heagney, 2016). Here, the project of the team is to implement
the Management Information System in the business for which all the stakeholders of the
company are accountable to meet the responsibilities.
Top Management – The role of the management is to take decision of implementing the
system and informing all the employees about this new change in the company.

MIS 15
Employees – Employees are considered to be the building block of a business; hence they are
responsible to contribute in the success of the system.
Customers – Customers have least interest in the implementation of MIS in the company, but
they are accountable to provide fair feedback such that company can improve its performance
based on that.
Risk Management
This is the procedure of forecasting and analysing the financial risk along with the
identification of the barriers to minimize their impact on the business (Tang and Musa, 2011).
At the time of implementation of MIS in David Jones, the financial risk that company can
face is damage in the system due to untrained employees. Besides this, the failure of the
system is another financial risk that company can face. For overcoming this financial risk, the
company needs to provide proper training to its employees such that no damage can be done
to the system.
Change Management
It is the procedure and a technique for managing the change in order to attain the required
outcome of the business (Nordin, Deros, Wahab and Rahman, 2012). It is known that
implementation of the information system in the business is a huge change because it can
change the working process of the employees, which can lead to employee resistance. In
order to manage this change, the top management of David Jones will first inform its
employees and will provide a brief related to the benefits of MIS for the company and for
them too, which can avoid employee resistance.
Conclusion
From the above analysis, it could be concluded that David Jones can implement Management
Information System in the company for overcoming the issue of ineffective decision making.
As, MIS will help company in collecting data, storing and analysing it to take corrective

MIS 16
decisions for the growth of the business. However, in order to get better results the company
has to properly follow the system development life cycle.

MIS 17
References
Agrawal, A., Fu, W. and Menzies, T. (2018) What is wrong with topic modeling? and how to
fix it using search-based software engineering. Information and Software Technology, 98,
pp.74-88.
Australian Government (2020) Comprehensive and Progressive Agreement for Trans-Pacific
Partnership (CPTPP) [online]. Available from
https://dfat.gov.au/trade/agreements/in-force/cptpp/Pages/comprehensive-and-progressive-
agreement-for-trans-pacific-partnership.aspx [accessed 22 January 2020]
Boyd, S. and Balakrishnan, V. (2012) Global optimization in control system analysis and
design. Control and Dynamic Systems V53: High Performance Systems Techniques and
Applications. Advances in Theory and Applications, 53(1).
Brook, B. (2019) Bricks and mortar stores still lack ‘seamless’ shopping experience [online].
Available from https://www.news.com.au/finance/business/retail/bricks-and-mortar-stores-
still-lacking-a-seamless-shopping-experience/news-story/
b3656a730e9b92fc94df446ba7542c52 [accessed 22 January 2020]
Byrnes, L., Brown, C., Foster, J. and Wagner, L.D. (2013) Australian renewable energy
policy: Barriers and challenges. Renewable Energy, 60, pp.711-721.
Change Factory (2020) David Jones; A failure of leadership? [online]. Available from
https://www.changefactory.com.au/our-thinking/articles/david-jones-a-failure-of-leadership/
[accessed 22 January 2020]
Chen, H.R. and Huang, H.L. (2010) User acceptance of mobile knowledge management
learning system: Design and analysis. Educational Technology & Society, 13(3), pp.70-77.

MIS 18
David Jones (2019) The Story Of David Jones [online]. Available from
https://www.davidjones.com/about-us/the-story-of-david-jones [accessed 22 January 2020]
Ghasemi, M., Shafeiepour, V., Aslani, M. and Barvayeh, E. (2011) The impact of
Information Technology (IT) on modern accounting systems. Procedia-Social and
Behavioral Sciences, 28(2011), pp.112-116.
Goyal, D.P. (2014) Management Information Systems: Managerial Perspectives 4th ed. India:
Vikas Publishing House.
Heagney, J. (2016) Fundamentals of Project Management 5th ed. AMACOM.
History Channel (2020) David Jones Opens [online]. Available from
https://www.historychannel.com.au/this-day-in-history/david-jones-opens/ [accessed 22
January 2020]
Human Resource Director (2010) True culture revealed at David Jones [online]. Available
from https://www.hcamag.com/au/news/opinion-and-best-practice/true-culture-revealed-at-
david-jones/135770 [accessed 22 January 2020]
IBIS World (2019) Myer & David Jones To Prioritise Private Labels [online]. Available
from https://www.ibisworld.com/industry-insider/press-releases/myer-david-jones-to-
prioritise-private-labels/ [accessed 22 January 2020]
Khalid, A. B., and Noor, Z. (2013) Software Development Techniques for Constructive
Information Systems Design 1st ed. Idea Group Inc (IGI).
Melville, N.P. (2010) Information systems innovation for environmental sustainability. MIS
quarterly, 34(1), pp.1-21.

MIS 19
Nordin, N., Deros, B.M., Wahab, D.A. and Rahman, M.N.A. (2012) A framework for
organisational change management in lean manufacturing implementation. International
Journal of Services and Operations Management, 12(1), pp.101-117.
Nordea Trade (2020) Australia: Economic and Political Overview [online]. Available from
https://www.nordeatrade.com/en/explore-new-market/australia/economical-context [accessed
22 January 2020]
O'brien, J.A. and Marakas, G.M. (2011) Management information systems 1st ed. India:
McGraw-Hill/Irwin.
Rahim, R.A., Jalaludin, F.W. and Tajuddin, K. (2011) The importance of corporate social
responsibility on consumer behaviour in Malaysia. Asian academy of management journal,
16(1), pp.119-139.
Richards, A. (2018) The Art and Mission of David Jones [online]. Available from
https://www.fulcrum-anglican.org.uk/articles/the-art-and-mission-of-david-jones/ [accessed
22 January 2020]
Singh, S.K. (2011) Database Systems: Concepts, Design and Applications 1st ed. India:
Pearson Education.
Tang, O. and Musa, S.N. (2011) Identifying risk issues and research advancements in supply
chain risk management. International journal of production economics, 133(1), pp.25-34.
Vitez, O. (2018) Trends in Management Information Systems [online]. Available from
https://bizfluent.com/how-5484724-use-management-information-system.html [accessed 22
January 2020]

MIS 20
Woolworths Holdings (2020) Our Purpose, Vision And Values [online]. Available from
https://www.woolworthsholdings.co.za/overview/our-purpose-vision-and-values/ [accessed
22 January 2020]