Managing Information System: David Jones

Running head: MIS
MANAGING INFORMATION
SYSTEM
David Jones

MIS 1
Letter to Sponsor
Mr. Ian Moir
Chief Executive Officer
David Jones
Building 1/572 Swan St, Richmond VIC 3121,
Australia
As we all very well know that David Jones is considered to be one of the leading upmarket
department stores of the Australian region, but due to lack of leadership and avoidance done
by the leaders of the company, the company is dealing with different failures in the market.
The leaders of the company are failing in taking proper decisions for the business growth.
Therefore, this report has been prepared to recommend a solution for this problem in the form
of information system. The Management Information System is said to be used in the
business for decision making procedure and for the controlling, visualization, coordination,
and analysis of the information. Hence, it is requested to consider this information system and
implement it in the David Jones for better decisions.
It is my pleasure to represent this report in front you related to the implementation of
Management Information System in David Jones. I will look forward for your revert, please
check the attached report.
Regards

MIS 2
Executive Summary
The intent of this report is to present an analysis report for identifying the problem that David
Jones Company is dealing with in the Australian market and what solution can be used in the
form of Information System that can improve its performance. The environmental analysis of
the company has highlighted that company has good brand image in the market but due to
some wrong decisions it is failing in the market. Besides this, the government of Australia
provide their immense support for the growth of domestic as well as international business.
Further, the identified problem of absence of proper decision-making process in the system
due to the mistakes of the company’s leaders can be overcome by the implementation of MIS
in the operations, as this will gather the required information, analyse it and provide data for
decision making. In the end of the report, it has provided the system development life cycle to
understand the stages that will be followed for the MIS development.

MIS 3
Table of Contents
Letter to Sponsor........................................................................................................................1
Executive Summary...................................................................................................................2
Introduction................................................................................................................................4
Background analysis of David Jones......................................................................................4
Internal analysis of David Jones.............................................................................................5
SWOT Analysis..................................................................................................................5
External Analysis of David Jones...........................................................................................6
PESTLE Analysis...............................................................................................................6
Problem/Opportunity for IS/IT...............................................................................................8
Justification for the Selected IS system..................................................................................9
Cost/Benefit Analysis.......................................................................................................10
Presentation of System Analysis and System Design for the System..................................12
System Development Life Cycle..........................................................................................13
Planning............................................................................................................................13
System requirement and analysis......................................................................................13
System Design..................................................................................................................13
System development.........................................................................................................13
Integration and Testing.....................................................................................................14
System Implementation....................................................................................................14
System Maintenance.........................................................................................................14
Discussion of Post Implementation Activities..................................................................14
Project Management.............................................................................................................14
Risk Management.................................................................................................................15
Change Management............................................................................................................15
Conclusion................................................................................................................................15
References................................................................................................................................17

MIS 4
Introduction
The intent of this paper is to present a research proposal for the top management of David
Jones by proposing an information system change within the business such that it can focus
on its growth and performance enhancement. An information system is said to be the multiple
pieces of equipment collection involved in the diffusion of information. Some of the parts of
the information system are software, system housing, information, hardware, etc. (Ghasemi,
Shafeiepour, Aslani and Barvayeh, 2011). There are different types of information systems,
including management information systems, executive information, systems, operations
support systems, decision support systems, and transaction processing systems. In order to
propose a information system in this report, an internal and external analysis of the company
is being conducted to identify the problem or challenge it is facing and what type of
information company can implement to get better results.
Background analysis of David Jones
David Jones Pty Limited is generally called as David Jones is a famous upmarket department
store operate in Australian region. David Jones founded this company in the year 1838, who
is a Welsh merchant. This department store is said to be the oldest store in Australia which is
still operating in the country with its original name. David Jones is involved in offering
superior services and products to its customers all over in the country and also provide
international brands in the category of homewares, food, fashion, technology, and beauty.
Company operate the business in the Australian departmental store industry in which the
revenue of the retailers is declining due to global economic decline and dominancy of the top
players. Presently, the company has 45 stores and also online platform for the business
operations (David Jones, 2019).
Mission of David Jones – The mission of the company is to be the best department store
chain in Australia that is preferred by the customer and shareholders. Besides this, it also

MIS 5
focusses on being recognized as the excellent retailing centre across the world (Richards,
2018).
Vision of David Jones – The vision of the company is to be the most responsible retailer all
over in the world which reflects their commitment of doing good for the society, customer,
planet, and business (Woolworths Holdings, 2020).
Internal analysis of David Jones
SWOT Analysis
Strength
The strength of David Jones is its strong presence in the domestic market and the oldest
department store which is still operating in the market. This enable the company to target
large range of up-market segment customers (History Channel, 2020). Besides this, the
company is involved in offering a wide range of products to the customers in Australia which
helps in targeting a broader customer segment. Along with this, the company offer products
at competitive prices on the national as well as international brands.
Weaknesses
The major weakness of the company is its weak or dropping financial position in the market
due to the global financial crisis which makes tough situations for the traders and retailers to
operate the business. This is also impacting the purchasing behaviour of the customers which
is impacting the revenue of David Jones. Further, the international online retailers are
impacting the sales of the company and eventually failing the growth efforts of the
management of the company (Brook, 2019).
In addition to this, the major weakness of the company is ineffective leadership which is
unable to take proper decisions for the growth of the business.