Managing Information System

This article discusses the application of innovation in information systems in the hotel industry. It explores examples of Burj Khalifa, Marriot International, Taj Group, and Hyatt Regency. The article provides insights into the success factors, lessons learned, and recommendations for each organization. It also covers internal and external analysis for innovation.

Running head: MANAGING INFORMATION SYSTEM
Managing Information System
Name of the Student
Name of the University
Author Note:

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Executive Summary
Information System (IS) can be considered to be an integration and co-ordination of components
of networks. It is mainly needed for converting the given data into required information. In
general case, an information system is made up of five major components like hardware,
software, network and people. The given five parts are integrated for carrying out process, input,
feedback and lastly control. Hardware comprises of input and output of given devices,
processors, media devices and operating system. The given software mainly comprises of
different kind of programs and procedure. The given database comprises of data that is
completely organized in the given structure. Network comes up with media for communication,
hubs and network-based devices. In the coming pages of the report an evaluation has been done
with respect to four examples for the use of IT/IS for innovation. Some success factor and lesson
learned in the case study has been provided in details.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Application of Innovation in Information System.......................................................................3
1st example – Burj Khalifa.......................................................................................................3
2nd example – Marriot International.........................................................................................3
3rd example –Taj Group...........................................................................................................3
4th Example – Hyatt Regency..................................................................................................3
Internal Analysis for Innovation..................................................................................................3
Internal factors.........................................................................................................................4
Individual factors.....................................................................................................................4
Management factors.................................................................................................................4
External analysis for innovation..................................................................................................4
Market......................................................................................................................................4
Industry factor..........................................................................................................................4
Factors that affects economy and society................................................................................4
Technological points................................................................................................................4
Political Points.........................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................4

3MANAGING INFORMATION SYSTEM
Introduction
Innovation in information technology and information system is considered to be as one
of the major technology in use. In the coming pages of the report, an idea has been provided with
respect to use of information technology in hotel industry (Zervas, Proserpio and Byers 2017).
The selected hotels for the report are known to be renewed one and have operating branches on
global platform. Information technology in these hotels will make the whole process very much
efficient in nature. Taj group, Hyatt group, Marriott International and lastly Burj Khalifa (Wong,
French and Wickham 2017). Both internal and external factors with respect to the organization
have been discussed in details.
In the coming pages of the report, an idea has been provided with respect to factors and
lesson learned for the four organization. An internal analysis has been done with respect to
internal, individual and management factors. The last section of the report deals with external
analysis for innovation of products.
Discussion
Application of Innovation in Information System
1st example – Burj Khalifa
Burj Khalifa tends to offer best kind of security practices to both its nation and
international guest. If anyhow, an unauthorized person forcefully tries to enter into the building
then the subsystem of this building will be alarmed and CCTV will be activated. If any kind of
fire is found within the building, then the flow of air will be deactivated for any kind of
spreading (Roper 2017). It is mainly due to various kind of sensor that is installed on the building
floors. Apart from this, there are many video systems inclusive of projector screen which uses

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automatic technologies. It is mainly inclusive of conference room that has information
aggregated at a particular zone. The most suitable method of making use of innovation in hotels
can be done by facilities and security.
Details of floor information are provided with the help of elevators which can benefit the
guests. There are low voltage systems that are installed on the floor which can consume much
less power (Roper 2018). By the help of single control system, various aspects of room like
curtains, lighting and security devices can be taken into account.
Fig 1: Burj Khalifa
Source: (Kangu et al. 2017)
Factor for Success
 Burj Khalifa comes up with best features in information system which has helped
the organization to have trust of global customers.

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 Innovation is applied in both design and construction of the hotels that is applied
on timely basis. It mainly emphasizes on future implementation for ensuring
steady growth and overall improvement of the hotel.
 The structure of Burj Khalifa has completed by the help of latest technologies and
innovation. The overall structure of the building is Y shape.
Lesson Gained
By the help of complete research, the point can be taken into account that overall
behavior of the staff members is not up to the mark. The guests are completely dissatisfied with
the service that is being provided to them (Salvioni 2016). It mainly results due to excessive
demand for the services which is being catered by the hotel on regular basis. There is a need for
better handling of customers on regular basis for the complex task and many times they fail to
meet the need of the customers that are from rooms and suites. The second lesson that is learned
for the given building authorities that is risk due to flying of airplanes around it.
Recommendation
 Burj Khalifa needs to install information system more specifically on the top of the hotel
tower for providing security to the hotel. Apart from this, staff at the airport needs to be
properly informed about issues of flying airplane the building for overall safety.
 There is a need for implementation of much more efficient and human resource
management software so that much better training and development can be given to the
staff members.
2nd example – Marriot International
Marriot International is very focused to increase its overall sales in the upcoming years.
To achieve this, this particular hotel has come up with best CRM software from Siebel Systems

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Inc. In addition, the organization has come up with central management system, revenue system
and lastly property management system (Wang 2018). After the implementation of this system,
customer can make choice of their room and can also book rooms through online mode also.
Marriot International has also implement information in the department of home catering
services more specifically recipe management system. The second kind of innovation that can
be used by Marriot International is Intranet, also known as Oasis that provides easy access to
important information. Marriot International makes use of software by which they generate all
the annual report and profit by the end of the year. It can be achieved by the help of Xcellenet
system which allows access to the vital information (Udunuwara, Sanders and Wilkins 2016).
The organization makes use of Alexus system in human resources that can store all the required
values.
Fig 2: Marriot International
(Source : Neuhofer, Buhalis and Ladkin 2015)

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Factor for Success
 Marriot International makes use of advanced customer relationship software which is
needed for creating good customer base.
 Marriot International has come up with the plan of “Think global, act locally”. By the
help of this principle, there can be optimum use of resources along with innovation in
information system. By the help of competitive advantage, it can make use of internal
information system that is success factor.
Lesson Gained
Two lessons has been learned from the above discussion like More focus on Global expansion: Marriot is very much focused on global expansion of
its business operation. This has ultimately affected their standard and decrease in brand
value of the organization. Overemphasizes on standardization of services: Marriot group is very much focused on
the standardization of their services. It is mainly done at the cost of satisfaction of
employee job.
Recommendation
Marriot group needs focus on the quality of service that is being offered by their guests. It
has ultimately led to decrease in the overall quality of the service that is being offered to their
client. The organization focus to improve their application of information system so that they can
make use of resources in much better way. Marriot group aims to improve the overall job
satisfaction that can be improved by the help of working solution.

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3rd example –Taj Group
Taj group is known to be as one of the best hotels in the whole industry. It has come up
with excellent innovation that can be used in information system. There are mainly two
important domains in this organization which makes use of application of information system
within the given firm (Rahimi and Kozak 2017). It comes up with two points that are CRM
system and HRIS system in their hotel. In the CRM system, there is a proper software that acts
like preference sheet which can be mailed to the guest at the instance of online booking. It is
mainly needed for providing much better hospitality experience. The hotels aim to provide much
better complementary experience at the airports which is completely managed by the CRM
software. Taj makes use of Fidelio which is a well-known property management software that is
needed for storing the details of each guest (Kandampully and Suhartanto 2016). Another area of
innovation in Taj is all about innovation of information system in human resource management.
Taj makes use of information system that has been listed below:
 Recruiting on regular interval
 Selection of employees.
 Providing compensation and giving benefits to employees.
 Employees are given job satisfaction and method of retention.

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Fig 3: Taj resorts and places
(Source: Mohamad et al. 2017)
Factor for Success
Taj comes up with hierarchical structure that is there for system by which they keep their
employees motivated (Rahimi and Kozak 2017). HRM software mainly focuses on excellence of
overall performance of the employees. It has ultimately ensured to increase overall productivity.
Lesson Gained
 Taj group encounters huge amount of cost for maintenance the hotels on every year basis.
It has mainly come into picture due to inappropriate planning of budget.
 There is a growing demand for service of employees which can go down for the
associated guests.
Recommendation
 Taj group should make use of proper information system where there can expand their
hotel chains to some smaller geographical location that is cities and towns.

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 Taj group needs to come up with much better resource planning software by which they
can counterattack the competitors like Hilton.
 Customer satisfaction can be gained by the help of best CRM software that works along
with the working operation.
4th Example – Hyatt Regency
Hyatt Regency makes use of information system due to exhibition of services even in
disasters and bad condition (Dewnarain, Ramkissoon and Mavondo 2019). Hotels come up with
uninterrupted services even in bad condition as the data is stored is completely secure and
encrypted in nature. The hotels come up proper system for backup along with recovery of data in
cases of natural disaster and even breakdowns. Hyatt group makes use of centralized system for
reservation that can be used by customers for precooking of rooms in the hotels.
Fig 4: Hyatt Regency
Source: (Berezina et al.., 2016)

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Factor for success
 Hyatt group makes use of strong performance system for ensuring it has the best
performance in the market. It mainly ensures the fact that it is being completely
 There are many complementary organizations that have been completely integrated by
Hyatt that is making use of proper information system. It can be used in both that is
merging and acquisition.
Lesson gained
 The current organizational structure in Hyatt organization needs to be changed as per the
need. It can easily result in dissatisfaction with important issues in the organization.
 Hyatt Regency does not have a proper information system for handling both market
challenges along with competition.
 The organization needs to have effective system for feedback that is achieved by proper
passing of the system between both sales and ground.
Recommendation for Hyatt Regency
 Hyatt Regency needs to focus on new customers and sales on online platform for the
organization.
 Hyatt Regency needs to make use of technology like big data analytics that will help in
upgradation of overall system of the hotel.
Internal Analysis for Innovation
Internal factors
HMS (Hotel Management System) aims to highlight the fact there is proper job
satisfaction along with customer satisfaction

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Individual factors
Employees of this hotel need to come up with proper motivation which ensures that there
is proper job satisfaction among the employees.
Management factors
The management of these hotel needs to properly co-operative with both employees and
guests in the given aspects (Rahimi 2017). It mainly tends to ensure that the mistakes are not
repeated and the guest has much better job satisfaction.
External analysis for innovation
In the domain of service and technology, innovation in the hotels can play an important
role in analyzing the team of experts in these hotels (Rahimi 2017). It is mainly done so that the
management of the hotel can provide much better plan at each and every given point.
Market
Both market economy and proper competitors at the given levels that will help in
understanding the fluctuation in the given price (Neuhofer, Buhalis and Ladkin 2015). It is
mainly being highlighted for large number of things.
Industry factor
The whole domain of hospitality that is hotel sector is known to be a growing one. With
every passing year, large number of hotels are coming into action that will have different
technologies along with innovation for the guest (Kangu et al. 2017). There is wide range of
hotels that have difference in budget and plan for innovation for changing need of the market. It
is very much specific to the hotel industry.

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Factors that affect economy and society
Both economic and social based factors are needed to be accountable. Most of the hotels
are available to large number of hotels which can also be misused in most of the cases
(Mohamad et al. 2017). Hotel industry aims to provide employment to large number of people
which will affect the society and economy of the hotels.
Technological points
There is large number of technological innovation for mobile-based application booking
through online reservation system (Berezina et al.., 2016). It will play an important role in the
whole industry.
Political Points
Political factors like guideline for environments and related rules that is being run by
government needs to be taken into account (Bontis, Janošević and Dženopoljac 2015). Overall
environmental guidelines need to properly comply at the instance of building the hotel.
Conclusion
The point can be noted from the above pages that hospitality sector is known to be as one
of the growing sectors. It is known to be proper application of innovation and technology. There
is large number of points that need to be taken into consideration for the implementation of
information technology. IS needs to be implemented in the hotel booking system along with
another process like booking side packages. This will ultimately help the guest and staff of hotel
to improve their business process in the upcoming days.

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