Managing Innovations
VerifiedAdded on 2022/12/30
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AI Summary
This document discusses the concept of managing innovations and its impact on businesses. It explores the blue ocean theory and disruptive innovation theory. The case study focuses on Made.com, an online homewares and furniture company, and how it has implemented innovative strategies to capture new market space and achieve competitive advantage. The document also provides a historical development of Made.com and its innovative approaches in the industry.
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