Managing Innovation Assessment

Managing Innovation Assessment

Table of Contents
INTRODUCTION......................................................................................................................3
Disruptive innovation theory..................................................................................................3
Application of the Disruptive Innovation Theory in the historical development context......6
Historical development of Zipcar...........................................................................................7
Application of the disruptive innovation theory for future development...............................8
Conclusion................................................................................................................................10
REFERENCES.........................................................................................................................11
Books & Journal:..................................................................................................................11

INTRODUCTION
In business sector, it is important to fulfil needs and demands of customers at all
aspects so that goals and objectives are achieved. The automobile industry has been changing
with period of time. Innovation and invention are two basic important part of business which
is needed to be understood and adopted property(Alexander, 2019). Due to changing needs of
customers it is becoming important for enterprises to focus on their innovative products and
services. Main purpose of this report is to understand the concept of managing innovation in
business market. Zip car, an American car sharing company headquartered in U.S. it is a
subsidiary of Avis Budget Group. This report comprises of theories, historical development
and future development. It is enabling them to make sure that they can gain maximum
satisfaction of their consumer and also aim to develop their presence in the market
successfully. With the help of this theory the organisation is opening a number of doors to
bring in creativity and also develop the organisation successfully.
Disruptive innovation theory
Business is a wider and broader term, which requires information, expertise and level
of knowledge at larger scale. It is important for business organization to increase their
stability in market for longer period of time by fulfilling all the requirements of targeted
customers. According to this theory it states that new business enter into markets and
different shoot dancers from others by being less expensive as well as providing more
products or services. In this competitive era, it is necessary for entrepreneur to gain relevant
information regarding specific market so that strategies are implemented in most efficient
manner (Brinkhoff, 2016).
Moreover, in relevance of selected enterprise it has been seen that they need to focus
on this disruptive innovation theory. It is duty of a manager to make assure that entity is able
to increase their sustainability period. By adopting of this theory it is beneficial for Zipcar to
competitive advantage in effective manner. This is because it helps in understanding market
situations through which products and services are distributed according to the changing
behaviour and attitude of customers.Main purpose of this theory is to increase and enhance
the sustainability period of business by introducing new products as well as services with in a
marketplace. In automobile industry innovation take place with blink of an eye and it is
essential for organisations to be active in market so that it easier to use resources efficiently

and with proper considerations. In relevance of this stated theory it has been examined that
focuses on four concepts which are further explained below-
Business environment is needed to be understood by organisations on the basis of which
they are able to make proper decisions at workplace. In this modern and flexible market,
entity needs to scan business environment so that factors impacting upon overall organisation
structure are determined. Also, targeting of an audience is done accordingly. Main purpose of
this theory is to increase and enhance the sustainability period of business by introducing new
products as well as services within a marketplace. In automobile industry innovation take
place with blink of an eye and it is essential for organisations to be active in market so that it
easier to use resources efficiently and with proper considerations.
 Furthermore, to target audience in effective manner it is crucial for enterprise to be
aware about products and services which can be used by customers effectively.
 It is also necessary for established business to focus on their core activities functions
and operations and ignoring the new entrants in market because they took time to get
themselves developed. Through this it will be easier for or entity to carry out their
business activities.
 Then entrance of a business need to be effective from competitors for example by
providing more additional offers and discounts to customers and increasing their
value added options.
 Another important concept of this theory is that market it is following changing trends
and it is essential for enterprises to deliver appropriate level of innovative products.
Strength
 Main strength this theory is that it assist in development of business product as well
as services & provides a deatil description to organisation to achieve goals and
objectives in proeper manner.
Weakness
 Drawback of this theory is that it is not applied at every situation because it is not
necessary that product will achieved success according to innovaion or aspects.
So, in relevance of this theory it has been seen that it is not necessary that it could be
applied in any situation because with frequent changes in market it is difficult to produce
innovative products on regular basis. Additional features and offers is being provided by