Managing Innovation Report 2022

Running head: MANAGING INNOVATION
Managing Innovation
Name of the Student
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1MANAGING INNOVATION
Executive Summary
The report has been helpful in analyzing the different kinds of innovative aspects which can be
adopted by the airlines industry present in the market of UAE. The company which has been
researched in the report is Etihad Airlines which have been successful in managing the
innovations for providing better experience to the customers along with the employees present in
the company. The major aim of Etihad Airlines is to stand apart from the other competitor airline
companies through providing the customers with seamless apartment kind of experience during
their travel. Lastly, with the help of the different innovation concepts and model, it can be
concluded that the robotics and the artificial intelligence are the two major aspects which are
being made by the company to improve their growth in the market.

2MANAGING INNOVATION
Table of Contents
Assignment 1...................................................................................................................................3
Introduction......................................................................................................................................3
Purpose of the report & structure.................................................................................................3
The Organization & Industry Overview..........................................................................................3
The Organization and its Innovation History..............................................................................4
The Organizations existing Innovation Performance and Capabilities.......................................5
The Industry in 2019....................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

3MANAGING INNOVATION
Assignment 1
Introduction
Purpose of the report & structure
The report throws light in analyzing and conducting an innovation related audit for
Etihad Airways which is situated at United Arab Emirates. The main aim and purpose of the
report is to understand the innovation history along with performance of Etihad Airways in the
past few years along with the performance of the respective airlines industry in the year 2019.
The structure of the report will be including the industry and organization overview, innovation
history of Etihad Airways along with existing performance along with capabilities of Etihad
Airlines till the year 2019. Lastly, the analysis and conclusion of the viewpoints need to be
identified regarding the innovation capabilities of the respective company as well.
The Organization & Industry Overview
Etihad Airways is considered to be the world leading airline which is based at Persian
Gulf, UAE. Etihad is currently known as one of the Big Three Airlines based in the Middle East
and the other two airlines include Qatar Airways and Emirates Airlines (Etihad.com 2020). The
company started to commence their operations in the year 2003 and the parent company is the
Etihad Aviation Group. There are different core values of Etihad Airlines which include the
following:
 Acting in a positive manner in all kinds of situations
 Caring about Detail