Managing Innovation

Managing Innovation

Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Disruptive Innovation Theory..........................................................................................................5
Principals of Disruptive Innovation Theory...........................................................................5
Process of theory....................................................................................................................5
Limitation...............................................................................................................................6
Diffusion of innovation theory.........................................................................................................6
Importance to the business.....................................................................................................7
Drawbacks of theory...............................................................................................................7
Funding circle..................................................................................................................................8
History....................................................................................................................................8
The business model of funding circle.....................................................................................9
Application of Disruptive Innovation Theory In future Development context....................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Innovation is something which is clearly related to the development of respective ideas at
the particular level of goods and services in creating more respective level of values. There is
application of innovation helps in deliberateness the different level of information along with
impersonation of imagination into ideas and respective initiative. Innovation in converted as the
greater level value form different resources which have clear inclusions of the generational and
level.
In the business, innovation have the major consideration to have developed proper e
further manifestations. This will be helpful in order to have composition of respective needs and
the expectation ti have the further development of customers. There is proper level of importance
in theories of innovation which is such as the disruptive innovation theory and Diffusion of
innovation theory.
The former innovation theory has the clear level in providence over the larger company’s
explanation over the smaller one (Vaughan and Daverio, 2016). This is better understanding of
disruptive innovation understanding. On the other hand, the latter one has the relation to adopting
of innovation with proper implementation of action which will influence the respective
individual choices. In this report, there will clear discussion on the application of disruptive
innovation theory on the brew dog company which will be helpful in understanding as a
disruptive thinker to have effective formation of consumer behaviors and marketing strategy.