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Managing Innovation in Business : Samsung

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Added on  2021-02-20

Managing Innovation in Business : Samsung

   Added on 2021-02-20

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Managing Innovation inBusiness
Managing Innovation in Business : Samsung_1
Managing Innovation in Business : Samsung_2
EXECUTIVE SUMMARYThe organisation chosen for project work is Samsung which has gone through variousinnovation in order to sustain and survive in competitive market. The innovation in smartphonestarted in 2000 before that it deals in home appliances, conductors and so on. For betterunderstanding of strengths, weaknesses, opportunities and threats, SWOT analysis has performedand to improve it in more effective and efficient manner. The Porter's five analysis hasperformed for knowing about industry their competitors, threats and bargaining powers formaking effective decisions for growth and success of business in effectual manner.
Managing Innovation in Business : Samsung_3
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION ..........................................................................................................................4ORGANISATION & INDUSTRY OVERVIEW............................................................................4Organisation and its innovation history......................................................................................4Organisation existing innovation performance and capabilities.................................................5Industry in 2019..........................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Managing Innovation in Business : Samsung_4

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