Managing Innovation in BMW

Managing Innovation

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
Organisation and Industry Overview...............................................................................................4
The Organisation and its Innovation History...............................................................................4
The organisations existing innovation performance and capabilities..........................................5
The Industry in 2020....................................................................................................................7
Conclusion.......................................................................................................................................9
REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARY
Innovation is a key strategy which is used by companies to manage their worth within market.
There is requirement of innovating products and services of the company in order to you have
successful business. Innovation is an essential factor which is used by organisations for
improvising the sustainability. This can be defined as creation of a new product or addition of
value to existing procedures. In other words, innovation basically helps a business organisation
in developing a range of strategic edge that would aid in surviving within the market. All
organisations require to improve the overall performance level by managing innovation that is
taking place within the organisation. This report includes information about the innovation of
BMW which is operating in automotive sector. There is discussion about the Organisation and
Industry Overview and The Industry in 2020.