Managing Innovation in Business

Managing Innovation in
Business

Executive Summary
The following report summarizes different topics such as technology characterization,
General Motors overview as selected for technology research. Sector analysis with all the
technologies which have been made in previous years. The thorough study of the automotive
industry was carried out with the assistance of the five powers of SWOT, PEST and Porter.
Industry assessment in which invention literature and privileges in 2016 were also addressed in
this project report.

Contents
INTRODUCTION.......................................................................................................................................3
THE ORGANISATION AND INDUSTRY REVIEW................................................................................3
Overview of the organisation and industry evaluation with its history....................................................3
Existing innovation performance and capabilities of General Motors.....................................................5
Industry in 2016.......................................................................................................................................7
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9