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Managing Innovation in Business Assignment - Amazon company

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Added on  2020-10-22

Managing Innovation in Business Assignment - Amazon company

   Added on 2020-10-22

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Managing Innovation inBusiness
Managing Innovation in Business Assignment - Amazon company_1
Executive SummeryThis report is contains the information that how can innovation helps the business to grow anddevelop more. This report gives the study of innovations used by the Amazon for expending itsbusiness world-wide. This report explains the background of the Amazon and the history of thecompany. Further the report containing the information of innovations of the company and theeffectiveness of them by evaluating the performance and capability of innovative thinking. Bythe SWOT analysis is conducted to know the strengths, weaknesses, opportunities and threats.Further PESTEL analysis is conducted to know the impact of the external factors on the businessof the Amazon.
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Organisation Background and Innovation history......................................................................1Existing innovations of the Amazon and their Performance and Capabilities............................2Performance and Capacity of Innovations..................................................................................4The Industry In 2019...................................................................................................................1CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3
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INTRODUCTIONThe meaning of the innovation is the something new. Innovation is the introduction ofsomething new and creative act which may have positive results for the predefined goals. Thisreport is analysing the innovation used by the Amazon and explaining the way of management ofinnovation in the organization (Valentim, 2018). This report is evaluating the approach toidentify the key drivers of the inn ovation within an organization's business and businessenvironment. This report also gives the information to plan and prepare to introduce aninnovation to the industry. This study is explaining the knowledge transfer cross functional co-operation to analysis and assess the innovation capabilities.TASKOrganisation Background and Innovation historyBackgroundAmazon is an American multinational technology company and operating from Seattle inthe state Washington DC and established by Jeffrey Preston Bezos. The founder of the companyis a technology entrepreneur and investor and current CEO and chairman of Amazon. Amazon isthe largest E-commerce company and selling the retail products through the online market. It isalso the largest cloud computing company which is providing the platform to store the dataonline. It was established in year 1994 as online book store (Dong, 2018).The Amazon is the company who implemented too many innovations in its business. Byapplying the innovations in the business makes the Amazon the largest E-commerce and coludcomputing company. It was established as an online book store in year 1994. after this later onAmazon started selling video on online platform by streaming and downloading with MP3downloading and streaming (Zhu and Liu, 2018). With this previous innovation company startedselling the audio books, software, games, electronics, apparel, furniture, food, toys and jewellery.The company was started the business with the online book selling and now it owns the largestonline market which is selling the retail products online and providing the artificial intelligencetechnology to the customers. This shows the innovation of the Amazon in the business.Innovation HIstoryIt is difficult to accept that the Amazon was started in the garage. The founder and thestarting employees were used to pack the books post it through the post office. After startingbusiness it moves on to the warehouse and inventory later (Guo, 2017). In year 2018 it hold the1
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