Managing Innovation in Business: A Case Study of Apple Inc.

Managing Innovation in Business
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Executive Summary
In this report, a detailed description about Apple Inc. and its operations has been discussed. The
ways in which the organization can increase its market share and manage its business has been
discussed here. A brief history of the organization has been provided in the first part of the
report. Next, the timeline of innovations that took place in the organization and how they were
incorporated in the various iPhones have been discussed in the report. The external and internal
factor which helps Apple to incorporate innovations in its business has also been discussed. At
the end of this report, the current scenario of the technical industry has been provided along with
the future innovations that can be achieved which will help the organization to grow.
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Table of Contents
Introduction......................................................................................................................................4
Purpose and Structure of the Report................................................................................................5
The Organization & Industry Overview..........................................................................................6
a) The organization and its innovation history.........................................................................6
b) The organization’s existing Innovation Performance and Capabilities................................7
c) The industry in 2018...........................................................................................................10
Conclusion.....................................................................................................................................13
Reference List................................................................................................................................14
Appendix........................................................................................................................................16
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Introduction
This report focuses up on the innovation taken up in the technical industry. Apple is a market
leader when it comes to computer hardware and software. The organization is well-known
among the people in UK as well as around the globe. In this project various topics have been
discussed which has given a critical analysis on the innovations made in the organization since
its inception. All the external and internal factors have been highlighted which helps in brining
innovation into the organization.
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