Managing Innovation in Business: A Case Study of Busayo of Africa

Managing Innovation in Business
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Executive Summary
This study will be focusing on the textile company Busayo of Africa and this report will be
proving a brief introduction and the purpose of the report and study at the first. Then the
future of the textile industry in relation to Busayo will be explained and how the organization
can develop its innovative capabilities. Moreover, the building of future capabilities will also
be emphasized. Lastly, a conclusion has also been provided.
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Table of Contents
Introduction................................................................................................................................4
Purpose of the Report & Structure.............................................................................................4
The Future of the Industry 2020 and Beyond............................................................................5
The Organisations Innovation Requirements 2020 and Beyond................................................7
Building the Future Innovation Capabilities for the Organisation.............................................9
Conclusion................................................................................................................................14
References................................................................................................................................15
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Introduction
Innovation can be defined as the process to interpret an idea or develop it to the betterment of
a service or good. Innovation must also create value and goodwill of the products for which
the customers will have the desire to achieve and pay for it. Innovation is a very important
aspect in the modern day market for a manager of an organization to use his abilities properly
as this creates many advantages in the business processes of an organization and thus can
invest in the success too. Innovation is such a change that the customers recognizes as new
and thus can make improvements to the expansion of the company by the implementation of
those new things.
The company Busayo NYC will be taken into consideration for this report. Busayo is an
African based textile company and this company offers a wide range of products. This
company operates over 18 locations in UK too.
Purpose of the Report & Structure
This study will be focusing on the relevance of the different evaluative methods to a range of
trade ideas, basis of information and suitable methodologies in recognizing drivers or
innovation within a business and its environments. It will also be analyzed and illustrated
how the company can successfully plan and prepare for innovation and the importance of
organizational knowledge shall be discussed. It will also be highlighted how a new product
can change in the development of an organization and how innovation helps to achieve the
success of the company.
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