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(solved) Managing Innovation In Business : Assignment

   

Added on  2020-10-04

16 Pages3893 Words293 Views
Managing innovation

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Disruptive innovation theory..................................................................................................1Process and principles of disruptive theory............................................................................2Pros and cons of theory..........................................................................................................4TASK 2............................................................................................................................................5Background of company.........................................................................................................5Disruptive innovative model at Airbnb company..................................................................7Past and present status............................................................................................................8Future development................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11

INTRODUCTIONInnovation management includes the set of tools that refers to the handling of all theactivities needed to introduce new ideas and developing process. It is an everywhere.Management is a term which is used by the every company and responsible for managing andcoordinating task and activities that are happened in organisation (Aalbers and Dolfsma, 2015).Present study is based on “Airbnb” is the privately global company. That operates onlinemarketplace and hospitality services like websites and mobile apps. In 2009 company received600000 in seed money. Company does not own any real estate listings nor host any events.Management take commission from every booking. Company provide their services in servicesindustry peer-to-peer property rental. Study lays emphasis on disruptive innovation theory and it processes and principles. It iswill show its advantages and disadvantages of this theory. Report will show by the backgroundof selected company like historical development of innovating product and its futuredevelopment. Apply innovation theory in development of company in present and future. It isalso highlighted by the business model canvas for the company. This theory model help todevelop company growth in present as well as future. TASK 1Disruptive innovation theoryThis innovation model creates a new market and value network. Disruptive innovationtheory model is used in several business industry. It influences the humans thinking and researchin the area of innovation management, strategy, organisation (Alderman and et.al., 2015). Thathelp to management to get the right and correct innovative ideas for getting work done. Thistheory model describe any situation which is happing in organisation and successfully. Theproblem with this model is innovation break through the changes in industry competitivepatterns. That different innovation requires with different strategic approaches. By this Airbnbcompany is able to do successfully changes in innovation with fewer resource. This innovationmodel focus on improving products and services. 1

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