Managing Innovation in Business Solved Assignment - Doc

MANAGING INNOVATION
IN BUSINESS

Executive summary
Report will discuss about the managing and innovation business. As the innovation is very
important in order to up date and align with the demand of the market and customers. This report
of managing innovation in business will be based on Apple Inc company, which is an American
multinational company. Purpose of this report will be, to explain and introduce the future of the
company by 2020 and beyond in upcoming years. will also include the any requirements if
needed by the APPLE to develop its new smart devices. This will include the future innovation
capabilities of the Apple Inc organisation that help it to design more smart products with updated
techniques. All of these innovation requirements will be included and explanation through this
report. This will explain how innovation will play vital role in Apple Inc company and increasing
market share of company. Report will included that consumer electronic industry has the largest
market share in the market. As the now introduce different updated technological products and
gadgets in the market, to make the life easy of people. This also been concluded that Apple
company has number of plans by the 2020 and beyond. As it plan to work on AR as this
technology is been launched in its recently launched iPhone X and XS. These all can be done and
have to be improved by the apple company as to increase its market share and value in the
market as compared to the previous years. As Apple is the largest and greatest innovation
techniques and this can be seen through its product range, so Apple can make changes in
innovation way easily.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY .................................................................................................................................4
Future of industry 2020 and beyond...........................................................................................4
Organisations innovation requirements by 2020.........................................................................5
Future innovation innovation capabilities for the organisation ..................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Innovation refer is the transformation in the previous process, techniques and then create
products with more effective process, techniques and ideas for the business organisation. This
can also be refer as the implementing those new ideas to produce new effective strategies that
can help the organisation to gain more competitive advantage in market with current trend. This
file of managing innovation in business is based on Apple Inc company, which is an American
multinational company. Headquarter of Apple Inc is in California. This company produce and
designs and sells consumer electronics, computer software and also online services to the
consumer. In its hardware products includes, iPhone smartphones, iPad tablet computer, iPod,
smartwatch and many more smart devices to their customers. Purpose of this report is to explain
and introduce the future of the company by 2020 and beyond in upcoming years. And also
include the any requirements if needed by the APPLE to develop its new smart devices. And
lastly this will include the future innovation capabilities of the Apple Inc organisation that help it
to design more smart products with updated techniques. All of these innovation requirements
will be included and explanation through this report.
MAIN BODY
Future of industry 2020 and beyond
By the 2020, the global consumer electronic market is planning to reach USD 838.85
billion. Miniaturization of the smart devices have bee led by the current technological
advancement, also expected that these key factors will help it to driving the consumer electronic
industry. Due to the mass production, availability of the cost and high investment, diverse range
of applications are also be expected to be the key driver of the growth of consumer electronics
industry. In recent years, choice of the consumer's technological choice become narrow. They
now want single function products like portable music player, digital camera are the examples
that are declined to the availability of the multi functional devices. End users are also become the
more platform friendly as the are now open to do experiment with different platforms like, iOS,
Android and windows, which help to catapult, demand of the consumer electronic market over
the future period (Li, Zeng and Stevels, 2015). The gadgets of the future by 2020 will be multi
functional that can do all their operation and work all in one. Like TV will be used as to photo

frame. Future innovation of the technology and products will not only make easier life but also
minimalist in term of essence. No one like to fill their house with number of devices.
Thanks of the internet of things, devices for the future will not only inter connected but
also interact wit each other as well. By the 2020, this industry will try to grow more and expand
its share in the market. Apple already has declared to design and launch its plan to home pod by
the end of 2020 and Samsung also working on the Bixby technology, in direction to compete
with the Amazon system and google.
As the technological advancement is continue developing, by the 2020 and over years
eliminate the cashier, as pressure sensor and cameras that will automatically pay and this will
eliminate the long line in the stores in coming grocery stores.
As the smart city plans, sport innovations have played great role, but in this they have to
aim the energy efficient. Manufacturers will initiate to develop green and efficient technologies
that help to reduce the carbon emission. In this the market will be increased. In the 2020 mobile
industry will plan to launch 5G supported mobile phones like Apple Inc has its planning to
launch its 5G supported mart iPhones, by 2020 in which the Intel is behind in this. This is the
only supplier that will provide 5G services to Apple (Lee and Pilkington, 2017). Mobile
companies will aim to sift and increase the display quality from LED to the OLED that will
improve and provide the more vibrant picture colour to the user.
Also by the 2020 Apple and Google both are planning to launch its automatic car in the
market of automotive industry. Googl'e waymo, will be the revolution in the automotive
industry by the 2023 to 2025. it has a great feature that sense, which is placed top of on the car,
spin around and actively monitor all the surrounding from the all direction over 180 meters. And
other function is that computer program of the car catch the signals from radar and laser both.
Like this Apple is also working of the automatic car designs that will help people
(Wollschlaeger, Sauter and Jasperneite, 2017).
Organisations innovation requirements by 2020
As customers or consumer s have welcomed the Apple's latest range of iPhones, newest
connected watch and computer, but not with the great enthusiasm as compared to the previous
years. According to the (), global research of iPhones has been falling down since 2012, and this
identified because of being slowdown in innovation techniques and saturation of iPhone in the
market.

As Apple Inc is one of the largest and also consider as most innovative company in the
world. This innovation techniques make its products more identified. This Apple Inc is the
American multinational company and counts worth four biggest companies like Google, Amazon
and Facebook. Apple company is founded by Steve Jobs, Ronald Wayne and Steve Wozniak in
1976 (Traub, Maier and Barbehön, 2017). purpose of develop this company is to sell Wozniak's
Apple I personal computers. Over the years this Apple company increase its products range
produce variety of smart gadgets like iPhone, Apple TV digital media play. iPod portable media
player, Mac personal computer, iPad tablet computer and many more. All of these products of
Apple company proves its innovative technologies in the whole world. Apple has more that 506
stores in more than 25 countries, with this they provide its products and services to the customers
and also its online services help the peoples to buy products at any place in any time.
Current chief executive officer of Apple Inc Tim Cook said that, “Never been too
optimistic” about the company that where the company is in current situation and where it will
be go. In the conversation with their investors also said that, iPhone makers only plant seeds and
rolling dice on it future product range, that will definitely blow away.
On general meeting of the company Tim Cook said that its iPhone marker is are working
on it products and devices in order to double the revenue of the Apple from services by 2020
from $25 billion in 2016 (Todd, 2018). the target of the company is to lower the price, which
was $1,200, of Mac book Air laptop with having high resolution screen. They also said that they
are developing great long roadmap for the products related to the Apple smart watch and Air
Pods, and also indicated that more healthy features will come and introduce with the Apple smart
watch.
Analyst of the Apple Ming-Chi Kuo, have believe on the future of the Apple company
and its products that are ready and lined up with the future trend and demand with innovative
ideas and technologies. Manufacturer of iPhone will plan to introduce a Apple car by 2023 to
2025 with the aim of revolutionizing the automotive sector in same way as they bring revolution
in mobile industry sector with their iPhone mobile. With the help of this technology the need of
replacement in automotive sector has raised. Apple play the important role in number of
technologies like AR (Augmented reality) which will help to redefine the car and also help to
make the the car more significant as compared to the other products of the company.

Before the auto mobile, Apple will plan to produce it novel product. By the year of 2020
Apple analyst Ming-Chi Kuo, has predict to introduce the Data Glass. This AR (Augmented
reality) will fit Apple's current strategic planning. As the Californians are passionately working
on the implementation of software of AR with their ARKit for iPhone and iPad. In this AR
glasses would contain the own processor and anew iOS based “rOS” (Reality operating system).
Apple company is planning to launch of a 5G supporting iPhones by 2020. in which Intel
is behind this schedule. Intel is reportedly the only provider or supplier of 5G for the iPhone by
2020 has it deadline to delivering sample parts of XMM 8160 5G modem (Li, Zeng and Stevels,
2015).
According to the report, Apple may plan to more enhance its display quality to OLED
display by 2020 iPhone line-up. This OLED will offer to more bright, vibrant colours and
picture. This actually currently only featured in limited and latest edition of iPhone, such as
iPhone XS and XS Max.
Future innovation innovation capabilities for the organisation
As Apple is one of the largest technology products company. Which provide number of
products like iPhone, iPad, iTunes, Apple Watch, Apple Air pods, computer hardware and may
more. All these are the proven example of the Apple's innovation technology and capability.
From the last ten years stock market performance of Apple has outstanding (Jackson, 2016). The
stock delivering returns of 32%, on the annual basis, it has invested $100 on November 2008. but
in the past two years share of the Apple company lost more. This is happened due to its
performance and lack of innovations in their product range. All its past growth from the last
decade are the reflation of its performance operation. Recent performance of the Apple on the
stock market that can be seen that it has delivered a meagre 4.5% returns since January 1,
between 2000 and 2010. average annual stock return was about 55% per year and between 2010
and 2017 it has delivered 24% ion average (Lammel, 2015).
Apple is expected to plan new innovation in its technological advancement in the area of
music and television,extending its icloud services and it can be possible that television can be
linked with the apple products.
As the Apple have launched its smart phone series in number of varieties, and also
designs number of smart gadgets like iTunes, homo pad, iPad tablet and computer but some
where, apple need to do improvement its gadgets. In their iPhones, they can introduce the dual

SIM facility. Because the consumers which buy their smart phones, they have to keep two
phones with them to operate two or more number for the various business and personal use. It
increase the cost and expenses of the consumer. This can be done and improve in the smart
phones by the Apple in their upcoming range of mobile phones. And lack of this facility in the
iPhone, consumers still have to keep different mobile phones after having the multi functional
features of Apple (Gehani, 2016). This reduce necessity of dual SIM reduce the sell of the
company. Apple company can introduce this function of dual SIM operation in their smart
iPhones that help the company and consumer to have two different mobiles and can easily be
operate different number for their business and personal use in one single iPhone.
Another change that can be made by the apple and its manufacturer is to improve its
connectivity to share files and data with other device. As the Apple iPhone weather it is iPhone x
or XS which have recently launched in the market, has the major drawback is that, all of its
device and iPhone range is only connected via Bluetooth, Wi-Fi or any other data connection
device which have same platform of iOS. Is someone wants to share file or any other data with
other android user, they can not share. So the in future Apple manufacturer can make
improvement in their upcoming product rang like its smart watch series, its is only useful for
those consumer who have the iPhone range. Unless it is useless for the other consumer. Apple
must have to improve this connectivity with the other device. This will improve the sharing of
the files and data between the different operators with having different platform like windows
and Android (Veugelers and et.al., 2015).
Another changes that must be done by the apple company manufacturer is that, recent
customer want is that top have also the download facility with other platform as well. As this iOS
is specific stores for purchasing and download the applications of the mobile users. So this can
be improved and also must be make change in its specific iOS platform and its stores to have and
operate different application. And also can make changes to have its application free. Some of its
application give paid services to the consumers. This become easy for the consumers of the
iPhone that they can have all its application free and not only for the iOS users bur also can have
the android and windows users. As the Apple have largest innovators technology. So this can be
made easily by the manufacturer of the Apple (Tidd and Bessant, 2018).
Other changes that must be improve and innovate, that have to be reduce cost of all its
smart devices like iPhone, iPod, tablet, computers and may other devices that have to be reduce

that the any normal and middle class people can not afford easily. This must be available in
nominal price, so that every body can purchase its product range. As this Apple basically
segment the high class customers, which can afford all its accessories and phone. So they must
be change its segment market customers and design mobiles phones for middle class customers
as well. This will increase its market share as compare to the other mobile company like
Samsung, Nokia and many more (Veugelers and et.al., 2015).
External memory slot, which is one of the major drawback of the iPhone mobiles. Apple
must provide the facility to external memory slot, so that consumer can increase the memory size
as according to their suitability and use. This will help the consumer that they can have large size
files and data which is necessary for their business and education field. In this consumers
increase the demand of the Apple phone in the market as compared to the other competitors in
market, which provide this facility of the external memory expansion (Pisano, 2015).
Another feature that can add the Apple in its phone is that, they can improve its camera
quality in all its iPhone, that give the high quality video and pictures quality. It also give the
OLEd display that will help to give vibrant and clear pictures and video quality. Through this
consumers do not to keep digital high definition camera along with them with phones. This will
help the consumer to keep only singly functional device with them rather than keeping different
device with them. This only increase the demand but also help the company's market share as
compared to the previous years in the market.
Another recommendation is that Apple can improve and change their iPhone designs. As
it only focus on single design, as they have to make innovate and creative designs of their mobile
phones. And also have to increase the size of the phones as compared to the other mobile
competitors who provide large standard size mobile. As it normally provide the 5' display screen
to the users, so must have to improve the size of the screen that can attract more customers with
minimum price range for the nominal middle class people.
As in the reduction of the cost they also must have to produce its different accessories in
nominal rates, after having any breakage and damage in the scree, ear phones and in other, they
are very costly to purchase its original product. This become very costly that even after having
iPhone, normal people can not purchase its originally manufactured products in market. And also
must improve the availability of the products in they market, that every store not keep its

accessories with them. This is the major problem with iPhone that, people who have normal
income can not purchase iPhone easily.
CONCLUSION
From the above study it has been concluded that consumer electronic industry has the
largest market share in the market. As the now introduce different updated technological
products and gadgets in the market, to make the life easy of people. In this different gadgets will
include like automatic self driven car, will launched by the Apple and also by the Google. Apart
from this mobile network will also be improved from 4G data to the 5G network. In this
direction Apple will work with Intel in order to launch and design its smart devices with 5G
network which increase its voice and calling and internet speed. This also been concluded that
Apple company has number of plans by the 2020 and beyond. As it plan to work on AR as this
technology is been launched in its recently launched iPhone X and XS. This will help the
consumers to have clarity in all its operation of the mobile. This also be analysed from the report,
is that it not only introduce the AR technology by 2020 bt also working on the automatic driven
car. As this launch of the car will be the revolution in the automotive industry as it bring
revolution in the mobile market by its smart iPhones. At last this has been concluded that Apple
must have to be improve it some of the features and introduce new facility to the end users, like
dual SIM facility, operating of the app store to download different application ans reduce cost of
different device. These all can be done and have to be improved by the apple company as to
increase its market share and value in the market as compared to the previous years. As Apple is
the largest and greatest innovation techniques and this can be seen through its product range, so
Apple can make changes in innovation way easily.

REFERENCES
Books and Journals
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