This report explores the innovative capabilities of Vodafone and its performance level. It discusses the use of cloud-based technology and innovative advertisement strategies. It also highlights Vodafone's plan to launch 5G network for better services.
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Managing Innovation in Business (CW1)
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EXECUTIVE SUMMARY The following report has explained the innovative capabilities of Vodafone. They have also defined the innovative history and performance level of the company.Vodafone has increased their performance capabilities by providing such huge and innovative services. It has been analysed that company has been involved in making use of cloud base technology in order to protect employees and consumers data. It has also been analysed from the report that company has been engaged in making use of innovative advertisement strategy. This has assisted them in attracting more consumers. This has also helped the firm in achieving their goals and objectives. The existing performance of Vodafone is been quiet appreciable. It has been analysed that Vodafone is been engaged in engaging consumers by providing them with most innovative and creative services. It has also been analysed that company is planning to launch 5G network so that better services can be provided to consumers. This will help firm in increasing their consumer base. It will also help them in achieving goals and objectives. It has also been analysed from the report that in past Vodafone has made use of various innovative techniques such as Sure signal has implemented a unique device so that consumers can get break free signal. This has assisted the customers in connecting freely with one another. High quality of services has also helped Vodafone in building a strong relationship with their consumers. This has also helped them in increasing their revenue as well as sales. It has also been analysed from the report that Vendorskept a sharp eye over relationship between the Telecommunications and IT that has given considerable growth to cloud services and the systems integrations. The telecommunication service has already begun to expand by the software giants. The telecommunication company has seen appreciable growth in the year 2016. It has also been analysed that Vodafone has also made use of new innovation which is TechSee. In this the employees were been engaged in solving the technical issues of consumers easily. They were also be able to provide them with break free signal. This has assisted firm in growing and achieving their goals and objectives. It has also been analysed that this was really necessary for the growth and increase in operational efficiency of firm. This has assisted Vodafone in achieving their goals and objectives.
Contents INTRODUCTION...........................................................................................................................1 MAIN BODY..................................................................................................................................1 Organization and its innovation history.......................................................................................1 Organization existing performance and its innovation capabilities.............................................2 The industry in 2016....................................................................................................................4 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION Innovation can be defined as bringing change in existing products and services in order to meet out the needs and demands of consumers. This also helps in solving the problems that has been faced by consumers. It has been analysed that innovation can help firm in enhancing their brandvalue.PresentreportwilllayemphasisonVodafone.Itisamulti-national telecommunication company which has been headquartered in England. Present report will lay emphasis on the organization and its innovation. It will also provide details about firm’s innovative capabilities. It will also provide detail information on telecommunication industry. MAIN BODY Organization and its innovation history Vodafone is an award winning company and also have very innovative history. In past in order to attract consumers they have been engaged in making use of creative and innovative advertisement. In order to expand their market share, the innovative idea was to make use of Zoo Zoo so that consumers will be more attracted towards this type of advertisement. It has assisted Vodafone in creating their brand value and has also helped them in achieving their goals and objectives. It has been analysed that in year 2009, Vodafone Sure signal has implemented a unique device so that consumers can get break free signal. They were the first company to launch Dell’s inspirion so that better services can be provided to consumers. Vodafone was been engaged in doing creative advertisement so that more customers can be attracted and they were able to gain more competitive advantage (Frishammar and et.al., 2019). This helps the company in growing and achieving their goals and objectives. In 2010, Vodafone also provided the one net service. In this they connected the landline and mobile network together in order to provide better network and signals to consumers. This has assisted them in increasing their business share and expanding their market areas. It has also been analysed that they have launched secure remote network so that safety and security can be provided to the workers who are working with Vodafone (Tidd and Bessant, 2018). This has assisted them in connecting more with employees. It has helped them in building better relationship with employees which was really necessary for the growth of firm. It has also been analysed that company was also working towards securing and protecting the private data of employees. This has assisted them in creating employees and also creating trust relationship with workers. It has also been analysed that the first touch screen black berry Smartphone has 1
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also shared their business with Vodafone. The mobile phone company motivated users to make use of Vodafone as a network. This has helped the firm in creating consumer base. It was really innovative approach. It has increased users of Vodafone. It also helped them in increasing the profitability as well as operational efficiency. Vodafone is also engaged in providing high quality of services which was really necessary for the growth. The innovation has increased productivity and operational efficiency. It has been analysed that in 2006 Vodafone also provided 3G network with broadband services. This has assisted them in attracting more consumers and also retaining the potential ones. All these innovations has helped in increasing the profitability as well as the revenue. Vodafone has been engaged in providing high quality of services from the starting. It helped them in growing. Organization existing performance and its innovation capabilities Vodafone is one of the main mobile operators headquartered in London. The company has been engaged in bringing down the most innovative and creative services in order to increase their consumer satisfaction and to become world’s number one telecommunication company in theworld.Vodafone,oneofthelargestcompaniesinthetelecommunicationsspace, incorporated technological advancements like big data, automation, and artificial intelligence to improve productivity while ensuring new opportunities were created for the next generation of workers. The existing performance of Vodafone is been quiet appreciable. It has been analysed that Vodafone is been engaged in engaging consumers by providing them with most innovative and creative services (Goffin and Mitchell, 2016). This has helped them in growing. The company has been engaged in providing most innovative services so that the needs and demands of consumers can be met out. This capability has helped them in building up the trust of customers. They have been able to create consumer loyalty in this dynamic and changing environment. Company feels that bringing innovation can bring more customers towards them. It can also strengthen consumer relationship. It has been analysed that Vodafone is been engaged in bringing 5G network for all their users. They are been engaged in doing digital transformation so that consumer satisfaction can be increased. It has been analysed that this innovation has increased their consumer base and also will help them in increasing their productivity as well as operational efficiency. It has been analysed from the research that Vodafone will be involved in improvisingthespeedofinternetsothatcustomersatisfactioncanbeenhanced.These 2
innovation capabilities of Vodafone will help them in achieving their goals and objectives. It has also been analysed that the leadership position of industry has assisted them in bringing out the most innovative and creative services. This is really useful for the growth of firm. They have also appointed the agents such as Vodafone Ziggos. These are been able to solve the consumer’s technical issues and has assisted firm in enhancing their experience. This has assisted them in building up the consumer loyalty. It has also assisted them in growing and achieving their goals and objectives. They are making use of TechSee innovation which has assisted the firm in solving the problems that has been faced by consumers. It was really necessary for the growth of firm. This innovation has also supported them in enhancing the managerial efficiency. It has been analysed that most of the employees were really happy while implementing new innovation such as TechSee (Kasemsap, 2017). This has assisted them in solving out so many technical problems of customers. It has helped the employees of Vodafone in increasing their efficiency and building a better bond with consumers.They provided the information that customer’s issues and problems were being solved without sending any technicians. This innovation has also reduced the workload of employees. It has made their work more efficient and also the employees have been able to reduce the errors because of the implementation and launching of innovation by Vodafone like TechSee. Vodafone is been involved in engaging consumers through digital network. It has been analysed that company has connected over 150 million of vehicles to IOT for more safe and efficient driving experience. This innovative capability of Vodafone has assisted them to increase their revenue as well as profitability aspects. This has helped the firm in growing and achieving their goals and objectives. Vodafone is been involved in providing high quality of mobile services. In this people can be easily able to call text and communicate with each other. This has helped firm in connecting somanypeopletogether(GoodmanandDingli,2017).Vodafonehasincreasedtheir performance capabilities by providing such huge and innovative services. It has been analysed that company has been involved in making use of cloud base technology in order to protect employees and consumers data. This has assisted them in gaining trust and increasing the level of consumer satisfaction. It has also assisted Vodafone in achieving their goals and objectives. It has also been analysed that in emerging markets there has been an increased use of data services. Firm has been engaged in fulfilling the needs and demands of consumers so that they can 3
become the best network service. They are making use of various type of innovation so that efficiency of firm can be achieved. It has been analysed that Vodafone is going to bring next innovation which is 5G network. In this they will combine radio spectrum so that better services can be provided to consumers. This will assist firm in achieving their goals and objectives. It has been analysed that bringing new innovation can also help company in increasing their revenue. The industry in 2016 2016 was eventful year for telecommunication industry. Small business and residential market of fixed broad band traffic had grown by 40 % in year 2016, mobile traffic grew by 64%. Along with thetimetheindustry iscontinuouslyrising and givingnewinventionsand innovations to the telecom industry. Continues momentum around the core telecommunication business and the innovation around he core non traditional models of business. like application of internet things, mPayments and evolving technologies which has presented new growth opportunities and the new challenges for the telecommunication firms. Wearable & Smartphone has emerged the most in the year. this sector hasgained real traction of the market that is making the ownership rate over doubles. Innovation such as location based services, mobile advertising has also seen potential growth from the year with increased emphasis over the balancing and protecting privacy.Some of the major trends that are seen in the telecom industry are Consolidation of Telco and IT Vendors kept a sharp eye over relationship between the Telecommunications and IT that has givenconsiderablegrowthtocloudservicesandthesystemsintegrations.The telecommunication service has already begun to expand by the software giants. Microsoft has provided with Skype for business and the HP has made forays in the telecoms. This trend will be continuing in almost all the industries and this will help the vendors in expanding and acquiring IT firms to their portfolios. Wider Fibre and 5G Rollouts On the important introduction of high speed internet services. There are commitments of investing billions for the fibre and providing 5G network across country. It has been a focal point for most of the telecom industries. This has fastened the growth of almost all the sectors. This has given new heights to the telecommunications industry along with other business. it has promoted the online business to the peak points. 4
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Increased emphasis over security Internetsecurityhasbecomeoneofthemajorcomplianceproceduresforallthe telecommunication industry. It has been given high consideration due to the wake of several high profile breaches of data. It has become from this year for the telecom industry to take care of the systems and information of the people stored with the companies. This was essential due to misuse of personal data by the cyber hacker affecting the systems as well as doing cyber crimes. Security systems have also become the new business unit for the telecom vendors that is helping to gain profits. Internet things became profitable After speeding up the internet services every investment in the industry with telecommunication will be growing (Nambisan and et.al., 2017). This has raised the number of devices that people were previously using. The telecom vendors have gained significant profits after the invent of speedy internet connections. This has also speeded up the life of society using the internet at large scale. Today the internet is used in each and every sector and hasbecame the necessity of every business without which it could be put to hold and may suffer losses. CONCLUSION From the above study it has been summarised that company has been engaged in bringing innovative product and services. It has assisted them in creating consumers loyalty and also helped them in achieving their goals and objectives. They have launched TechSee in order to solve technical issues of consumers. It has also been analysed that the leadership position of industry has assisted them in bringing out the most innovative and creative services. This has assisted them in increasing their consumer base. Innovation has also increased the managerial performance and productivity of firm which was really necessary for their growth. 5
REFERENCES Books and Journals Nambisan,S.andet.al.,2017.DigitalInnovationManagement:Reinventinginnovation management research in a digital world.Mis Quarterly,41(1). Goffin,K.andMitchell,R.,2016.Innovationmanagement:effectivestrategyand implementation. Macmillan International Higher Education. Frishammar, J. and et.al., 2019. Opportunities and challenges in the new innovation landscape: Implications for innovation auditing and innovation management.European Management Journal,37(2), pp.151-164. Goodman,M.andDingli,S.M.,2017.Creativityandstrategicinnovationmanagement: Directions for future value in changing times. Taylor & Francis. Tidd,J.andBessant,J.,2018.Innovationmanagementchallenges:Fromfadsto fundamentals.International Journal of Innovation Management,22(05), p.1840007. Kasemsap, K., 2017. Strategic innovation management: An integrative framework and causal model of knowledge management, strategic orientation, organizational innovation, and organizationalperformance.InOrganizationalCultureandBehavior:Concepts, Methodologies, Tools, and Applications(pp. 86-101). IGI Global. 6