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Managing Innovation in Business (Doc)

Added on - 12 Nov 2020

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Managing Innovation inBusiness
EXECUTIVE SUMMARYReport discussed about managing the innovations in the business, as innovations is the importantof the business which can help the organisations in surviving and their growth. This reportdiscussed about Apple and how does it manage its innovation in their business. This report alsodiscussed about how innovation can be important for an organisation and how important is it tomake innovation in their product categories in order to gain competitive advantage. Report alsodiscussed about the innovation history of the organisation and the innovations made by the Applefrom its existence. Present report also discussed about the entire industry and innovations madewithin the industry. Thereport included how innovation is playing a vital role for theorganisation's development and growth. If any organisation lacking behind in their innovationstrategy the survival and growth will bet impossible for the organisation in the future. Reportalso discussed about how Apple is the world's most innovative company and how innovationhistory has helped in making innovation continuous basis. Report also included Apple has gothigh innovation capabilities for the future and how Apple can make innovations in the future inorder to meet the demands of its customers and is it able to do it. Report also discussed howindustry is growing due to innovations and the industry has witnessed major innovations 2018and the innovations it will witness in the future.
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Organisation and its innovation history......................................................................................1Organisation's exiting innovation performance and capabilities................................................2Industry in 2018..........................................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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