Managing Innovation in Business Assignment - eBay

Added on - Dec 2020

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Managing Innovationin Business
EXECUTIVE SUMMARYThis report is a continuation of work which was submitted in previous semester undercourse work one which present an information about the innovation history and currentcapabilities of eBay along with industry analyses for future opportunities. On the other hand, thiscourse work two is about the importance of innovation for a company and its contribution towardthe success of business.This report is based upon eBay that belongs to E-Commerce industrywhich includes number of companies deals in offering variety of product or services through anonline platform. E-Commerce industry perform operations that includes set of activities relatedto buying and selling of product as well as services by using internet.E-Bay work toward sellingproduct or services online by providing a platform for customers to interact with the retailer fromall over the world.The report is about analysing the innovations that are anticipated by the players ofindustry and some which are expected to be introduced by year 2020 or beyond. From this it hasbeen found that rivals are continuously brining innovation for offering quality services which ismaking customers habitual of accepting changes.This act as an innovation driver for eBay whichcreated a requirement of innovations that has to be done by company like Flying Drone, Mobilelocation for selling and VR, AR or wearable devices will be easily accepted by customers.But isrequired to develop capabilities for bringing innovation that can be analysed using roadmapwhich analyse the capabilities required to develop for particular innovation.For evaluating theinnovation capability road map has been used under this project which depict about severalactions that must be taken by company to implement innovation. From this report it has beenfound that competition is raising day by day which increases the demand of innovation forsustaining in marketplace. Apart from this, for implementing this “Flying Drone as delivery”,eBay is required to arrange fund, machinery and more technical expertise for developing andhandling it effectively.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1The Future of Industry 2020 and Beyond...............................................................................1The Organisational Innovation Requirements 2020 and Beyond...........................................3Building the Future Innovation Capabilities for the organisation..........................................7CONCLUSION.............................................................................................................................10REFERENCES..............................................................................................................................12
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