Managing Innovation in Business

This report analyzes the importance of managing innovation in business, using Apple Inc. as a case study. It examines the company's innovation history, performance, and capabilities, including its research and development efforts, intellectual property protection, and industry competition. The report also discusses the challenges and opportunities associated with innovation in the technology industry.

Managing Innovation in
Business

Executive Summary
Managing innovation is being the responsibility of every organisation to sustained in the
market as long term. Present study based on managing innovation management for that Apple
Inc. has been taken into action. The whole study was explained about the industry analyses of
Apple Inc. in order to conduct innovation audit for presenting the new creative technology devise
in the market. Besides, study has been evaluated the brief history of the company and their
existing innovation performance and capabilities. In other words, the main purpose of this report
is to measure the importance between innovation in the present competitive market. Also, report
has been explained different innovation capabilities like research and development, for
increasing the consumer experience and brand awareness in the marketplace. It has been
evaluated that effective innovation capabilities assist to enhance the market share and revenue as
well as make top level position of Apple Inc. in the technology industry. Innovation capabilities
and performance help to increase competitive advantage in tech business. Study has been
covered that intellectual property help to brand equity and loyalty within the technology market
place. Also, report has been discussed that importance of intellectual property in the company for
copying products in the marketplace. Furthermore, it has been evaluated that Apple Inc. create
and innovative the new thought that is Air power is charged the devices of products of firm. For
that, company needs to more innovative and creating ideas and strategies for developing the new
ideas in the technology marketplace. This innovation idea and capability help to accomplish the
objectives of the firm. Therefore, innovative capabilities and performance help to raise the
experience of consumers, brand awareness and consumer loyalty for the firm. This innovative
ideas are helping the increasing the competitive edge within the technology industry. With the
help of innovative ideas, Apple Inc. easily achieve their vision, mission, objectives and goals of
business. This help to raise the value, image and goodwill of company in the tech industry.

Table of Contents
INTRODUCTION...........................................................................................................................1
Purpose of the report & structure................................................................................................1
The organizations and its innovation History.............................................................................1
The organizations existing innovation Performance and capabilities.........................................3
The industry as 2016 to 2019......................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Managing innovation management is the imperative task which needs to be performed by
the organizations in order to get the best outcomes. Innovation and innovation management is
not just about the luxury items, it is a necessary activity to be in the market or either for
sustaining in the market as long term. Managing innovation is the systematic process of
generating value for the organization. For this report, study will be taking Apple Inc. which is the
American multinational technology company which situated in California that designs, develops
and sells consumer electronics computer software. Apple Inc is also the one of the four big
technological company among Amazon, Google, and Facebook. At the initial stage of the
company its main aim is to explore new experiences for the clients in the technological world.
Innovation is the most essential process in order to maintained the most effective and leading
generating goals. Apart from that, it also helps to disclose the all things and managing all
effective product or services. Overall study will be going to cover company innovation history
and their innovation performance, capabilities in order to set the new company goals.
Purpose of the report & structure
Purpose of the report is to conducting an innovation audit of apple Inc. to examine the
organizations' innovation history. It also helps to build the effective learning outcomes and goals
to reinvest the effective amount of the study to make the task or presented and innovative
(Biemans, 2018). Report will be explaining about the company overview. Besides, the main
purpose of this study is to conduct a skill audit to launching the new business idea and product
which is Air Power to charge the other devices of Apple.
Further the report structure included company or industry overview in which study covers
about Apple Inc and their facts in history. After explaining the innovation history, report will
come to describe existing innovation performance and capabilities of the company in order to
accomplish the company goals and objectives. Further apart, report structure also explaining the
industry in 2016 that helps to understand the profit and loss that facing by the company till
present date. By the end of this report study ended by the overall conclusion of the file.
The organizations and its innovation History
Apple Inc. is one of the leading company in the across the whole world. It deals with
consumer electronics, computer software, and other online services. It is the multinational
company which is situated in California USA. Apple is the leading or most competitive brand in
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their own field. The major company products that helps company to be more famous in the
market are iPhone, iPad, OS X, iCloud, Apple pay and a range of accessory, service and support
offering (Archibald and Archibald, 2016). In the latest series, company introduced iPhone
includes Siri, and Apple Pay and touch ID on qualifying devices. Apple is highly known for its
quality and their innovation they present in the market every year with some more advanced
features.
In early 1980’s and 1990’s, Apple did very well in sales due to new versions of Macintosh
and their new market, the office computers. In that time Macintosh made sales of 70,000 units
soon after it was made. In earlier times, Apple vision is to committed to bringing the best
personal computing experience to students, educators and for creative professional and
consumers.
Apple Inc. not just focus on the product beauty and building innovative product or
services. It builds innovative business model to explore the new range of customer products or
services.
In earlier days Apple has a chain of retail store which is known as apple store. Founder of
Apple Inc. Steve Jobs and Steve Wozniak created Apple Inc. On April 1, 1976 in Cupertino
California. More than a three to five yards, this has been created numerous personal computers,
including the Apple ll, Macintosh and power Mac it also helps to discover the new range of
different product or services in order to beat the comarket competition and goals.
In 1999 Apple launched first iBook G3 which is colourful and original industrial design
growth in to a great manner. Apple was founded moving on through the apple l, to the Apple ll,
the launch of the Macintosh and the revolution in the DTP industry.
The First Apple computer which having light weighted circuit boards and box lighting.
First computer of apple is typewriter which looks like the ability to connect to a regular TV as a
screen. That computer can also use as a TV as a big screen for the users in earlier days
(Antikainen and Valkokari, 2016). Woz is the person who built a several computers with the aim
to sell the computer higher than the prices of its equipment’s to get some profit for the company.
In earlier times, Apple is only known for its apple computers which was started in 1976. At that
time, Steve Jobs and Wozniak both worked at Job’s garage in Claifornia. Then in 1976 April 1
they debuted Apple 1 which is a computer which introduced in the market as a single
motherboard computer, pre-assembled and unlike other personal computers of that time. After
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one year later, apple has launched another most effective player or a new version of Apple 1 is
Apple 11 which is the upgrade unit of apple 1 with some new advanced features. This is the
unique identity of the company that it always come up with new advanced services of products.
The upgrade version of apple 1 is company give integrated keyboard and case along with
some more expansion slots for attaching the floppy disk drive and other components. After they,
apple launched Apple 111 was released in 1980 one year before IBM launched their own
computer.
Apple Investing on the research and department in order to generate the long lasting
growth results in order to generate new working goals. Apart from that, Profitability for the
worlds most valuable company.
In order to negative terms Apple Inc also facing some troubles and hurdles in their
industry. Apple established itself as one of the main forces in the industry. In order to critical
way, extreme confidence and arrogance kind of behaviour make Apple distressed. They did
some major mistakes 1980 while launching Apple 11, it designs flaw proved disastrous. Steve
jobs insisted that the computer not have fans or vents to reduce noise. It helps to make the
different goals and opportunity to understand the nature and developing long lasting goals. In
order to affect the business goals and make the long-lasting development growth or make the
new managing successful business growth.
The organizations existing innovation Performance and capabilities
In recent Apple launching iOS 12, which is the latest version of the most advanced mobile
operating system, the advantage of this devise is more faster speed to accomplish the task in a
more frequent manner. A new model of iOS has changed the mind of users which is a very good
for customers top experienced new services of the company. Apple devices are more leading and
creative in terms of making new work goals and making new productive action plan (Wymbs,
2016).
Existing Innovation
Apple Inc. adopts the systematic approach to innovation that helps to explore the new
managing successful managing growth. Existing company innovations are Multitouch
technology is the new innovation gadget invented by Apple Inc R&D labs. Apple own take on
multitouch was the result of its 2005 acquisition of a Delaware based company called
FinferWorks.
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Customers are agreed on the statement that Apple is the most leading and innovative
company in the overall system that helps people to make experiences new product or services.
As per the statistical data global search interest for iPhones has been falling since 2012, after
peaking with the iPhones has been falling since 2012 (Forsgren, Holm and Johanson, 2015). Is
apple falling behind on innovation compared to other tech giants such as Amazon, Google, Tesla
and a revived Microsoft. It helps to rebuilt the new managing effective growth and
systematically performing manner. Existing innovation products of Apple Inc. are smart watch,
iPods, iPhone X, XR, in different variety of collars (3 signs that Apple has lost its innovation
Mojo. 2019). Apple has always believed on innovation because it helps to get the success in the
market in long term manner.
Existing company strategy is Milking a Dying Product besides, it also helps to discover
the new managing work goals and adopt new working ideas.
Apple is the most innovative brand in across the whole world, it creates most competitive
and achieving result that affect the business into more lasting manner (Nardelli and Broumels,
2018). Apple is more advanced goals and managing leading performance (Ritzén, 2019).
Another capability of Apple Inc. is AR experience’s, it is the innovative app for the
world’s largest AR platform, with new tools to integrate shared experiences, persistent AR
experiences tied to a specific location, object. The main purpose of the company is to built the
best innovative technologies for the enhancement of technology and growth.
Apple Inc is well established in technological industry that is the capability of the
company to invent more innovative product or services for their potential buyers. Besides,
another strength of the Apple is they have plenty number of customers who like its product. It is
another capability of the Apple which helps to stabilised in the market as long term.
Apple is highly invested money in research and development as well as products
designing as innovation capabilities which help to increase new consumers experience and raise
profits as well as market share in the technology industry. Still, Apple is innovative company
with their effective design and features of products that aid to increase consumers attraction.
Company is highly adopted the innovative technology for facing the competitive advantages as
compared to their competitors. As per the intellectual property, it is also involved in innovation
capabilities which help to increase brand awareness in front of consumers in the tech industry.
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Intellectual property is very important as innovation capabilities, so that any other company do
not copy to the products which is highly threat for company.
Intellectual Rights and Tools
Copyright : Copyright is applies to solve the business scenario and protect the company
rights and their own identity. Such as literary, artistic, dramatic etc. copyright symbol or
company name will never adopted by the other person.
Trade mark: Trademark protects the company name, word, slogan, design, symbol and
other unique device that identifies a product or organisation.
Design Rights : Design may be subject to both copyright and design rights. They may
also be registered in a similar way to patents.
Patents: Patents apply to industrial processes and inventions and protect against the
unauthorised implementation of the invention.
The industry as 2016 to 2019
Apple is information technology company which deals with high range of products which
includes smartphones, computers, televisions and wearable devices. It also affects the long
lasting different productive goals services in order to sustained in the market. Apple Inc deals
with highly competitive market (Ferreira, Fernandes, Alves and Raposo, 2015). Apple provides
both hardware and software products in the competitive market with high on high demand.
The vision of Apple industry is to transform the new services for customers with great
quality. Apply adopting the business strategy that can be found in their annual 10-K reports. The
focus of the industry is to bringing the best user experiences to its customers through its
innovative hardware, software peripherals and services (Schmiedel and vom Brocke, 2015). It
will help to discover the new managing work goals and managing the effective working goals.
This will help to recontinue the long-lasting working performance. It will be given the new
managing working goals and brings the innovation styles of product or services.
In terms of industry competition, apple Inc has facing high competitiveness in the market
to survive (Prokop and Stejskal, 2017). That refers that Apple competitors have a huge influence
on each other. Apple is in direct competition with other hardware and software suppliers such as
Google, Microsoft and Samsung. In order to analyse the industry. It is more competitive where
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customer marketing buy is low as compare to other industry analysis. In terms of supplier
bargaining power in or4der to build up the new long lasting.
Mobile manufacturing or technology companies should always need to invest into the
new services and goals in order to maintained the long-lasting goals in order to fulfil the new
range of style and growth (Vrontis and Rossi, eds., 2016).
January 2, 2019 Apple Inc has conveyed to the investment community about it was
revising its Q1 2019 earnings forecast lower. January 29, Apple announced financial results for
its fiscal 2019 first quarter ended December 29, 2018. Besides, in recent 2018 Apple Inc also
introduced new models of iPhone X or XR in order to introduce new featured phone or series
within the market. Recently Apply announced cash dividend of $0.73 per share of the company
common stock which is payable on February 11, 2019.
CONCLUSION
As per the above report, it has been analyzed how managing innovation play a crucial role in
the organizations. Innovation is the process or activity under which company take new business
idea in order to launch new product or services. Such as Apple Inc they always come up with
new technologies' product or services. Present report based on Managing innovation by
explaining company capabilities and existing performance in the industry. Besides, report
conducted an innovation audit to identify the threat or opportunity. Further apart, study also
discussed about the industry overview of technology industry in order to identify the recent
trends and market situation. Overall report focused on innovation management and also
explained impact on the overall company.
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REFERENCES
Books & Journals
Biemans, W., 2018. Managing innovation within networks. Routledge.
Archibald, R. D. and Archibald, S., 2016. Leading and Managing Innovation: What Every
Executive Team Must Know about Project, Program, and Portfolio Management.
Auerbach Publications.
Winterhalter, S., Zeschky, M. B. and Gassmann, O., 2016. Managing dual business models in
emerging markets: An ambidexterity perspective. R&D Management. 46(3). pp.464-479.
Antikainen, M. and Valkokari, K., 2016. A framework for sustainable circular business model
innovation. Technology Innovation Management Review. 6(7).
Van Lancker, J., Wauters, E. and Van Huylenbroeck, G., 2016. Managing innovation in the
bioeconomy: An open innovation perspective. Biomass and Bioenergy. 90. pp.60-69.
Wymbs, C., 2016. Managing the innovation process: Infusing data analytics into the
undergraduate business curriculum (lessons learned and next steps). Journal of
Information Systems Education. 27(1) p.61.
Nardelli, G. and Broumels, M., 2018. Managing innovation processes through value co-creation:
A process case from business-to-business service practise. International Journal of
Innovation Management. 22(03). p.1850030.
Frow, P., Nenonen, S., Payne, A. and Storbacka, K., 2015. Managing co‐creation design: A
strategic approach to innovation. British Journal of Management. 26(3). pp.463-483.
Schmiedel, T. and vom Brocke, J., 2015. Business process management: Potentials and
challenges of driving innovation. In BPM-Driving Innovation in a Digital World (pp. 3-
15). Springer, Cham.
Prokop, V. and Stejskal, J., 2017. Different approaches to managing innovation activities: An
analysis of strong, moderate, and modest innovators. Engineering Economics. 28(1).
pp.47-55.
Ferreira, J. J., and et.al., 2015. Drivers of innovation strategies: testing the Tidd and Bessant
(2009) model. Journal of Business Research. 68(7). pp.1395-1403.
Forsgren, M., Holm, U. and Johanson, J., 2015. Knowledge, Networks and Power—The Uppsala
School of International Business. In Knowledge, networks and power (pp. 3-38).
Palgrave Macmillan, London.
Ritzén, S., 2019. Managing Innovation for Circular Industrial Systems. In Sustainable Business
Models (pp. 181-209). Palgrave Macmillan, Cham.
Vrontis, D. and Rossi, M. eds., 2016. Managing Globalization: New Business Models, Strategies
and Innovation. Cambridge Scholars Publishing.
Schoemaker, P. J., 2015. Strategic approaches to managing uncertainty. Decision Strategies &
Wharton, 19.
Online
3 signs that Apple has lost its innovation Mojo. 2019. [Online]. Available through :<
https://www.forbes.com/sites/petercohan/2019/01/14/3-signs-that-apple-has-lost-its-
innovation-mojo/#73d3a0af6784>.
Apple’s Innovation strategies. 2018. [Online]. Available through :<
http://www.innovarsity.com/coach/bp_innovation_strategies_apple.html>.
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