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Managing Innovation in Business Assignment (Doc)

   

Added on  2020-12-29

10 Pages3509 Words460 Views
Managing Innovation inBusiness

Executive SummaryManaging innovation is being the responsibility of every organisation to sustained in themarket as long term. Present study based on managing innovation management for that AppleInc. has been taken into action. The whole study was explained about the industry analyses ofApple Inc. in order to conduct innovation audit for presenting the new creative technology devisein the market. Besides, study has been evaluated the brief history of the company and theirexisting innovation performance and capabilities. In other words, the main purpose of this reportis to measure the importance between innovation in the present competitive market. Also, reporthas been explained different innovation capabilities like research and development, forincreasing the consumer experience and brand awareness in the marketplace. It has beenevaluated that effective innovation capabilities assist to enhance the market share and revenue aswell as make top level position of Apple Inc. in the technology industry. Innovation capabilitiesand performance help to increase competitive advantage in tech business. Study has beencovered that intellectual property help to brand equity and loyalty within the technology marketplace. Also, report has been discussed that importance of intellectual property in the company forcopying products in the marketplace. Furthermore, it has been evaluated that Apple Inc. createand innovative the new thought that is Air power is charged the devices of products of firm. Forthat, company needs to more innovative and creating ideas and strategies for developing the newideas in the technology marketplace. This innovation idea and capability help to accomplish theobjectives of the firm. Therefore, innovative capabilities and performance help to raise theexperience of consumers, brand awareness and consumer loyalty for the firm. This innovativeideas are helping the increasing the competitive edge within the technology industry. With thehelp of innovative ideas, Apple Inc. easily achieve their vision, mission, objectives and goals ofbusiness. This help to raise the value, image and goodwill of company in the tech industry.

Table of ContentsINTRODUCTION...........................................................................................................................1Purpose of the report & structure................................................................................................1The organizations and its innovation History.............................................................................1The organizations existing innovation Performance and capabilities.........................................3The industry as 2016 to 2019......................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

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