Managing Innovation in Business- PDF

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Added on 2020-10-23

Managing Innovation in Business- PDF

Added on 2020-10-23

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Managing Innovation inBusiness

EXECUTIVE SUMMARYThe following report summarises innovation as the key to business success. Tesco Plc isselected as the base of ascertaining importance of innovation in a business organisation.Overview of company along with its innovation history is discussed in this project report usingthe model of PESTLE analysis by which it is evaluated that these factors acted as a driver formotivation in Tesco. Main aim of this project report is to build an understanding aboutinnovation of the selected company. It is found that Tesco has immense capacities to come upwith more innovative ideas in future. The innovation history of selected organisation shows thatit is the most innovative company and despite of all the issues the improvements made by Tescocan help them to grow and develop their operations. In this project report, innovation history andoverview of Tesco is discussed along with their innovation performance and capabilities. Retailindustry has also been discussed in detail.

ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Overview of organisation and its innovation history...................................................................1Innovation performance and capabilities of Tesco Plc................................................................2The Industry.................................................................................................................................5CONCLSUION................................................................................................................................6REFERENCES................................................................................................................................7

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