Managing Innovation in Business Assignment - Apple firm

Added on - 04 Oct 2020

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MANAGING INNOVATION INBUSINESS
EXECUTIVE SUMMARYInnovation is term that plays crucial role in organisation in order to achieve growth of theorganisation. Thus, process of invention in products and services creates value to customers. Inthis present assignment the firm as Apple being chosen. The present firm is Americanmultinational technology and it was founded in 1976 by the Steve jobs. In this, product launchedby Apple are very innovative and unreliable.Furthermore, report will cover things as future ofmobile industry in order to identify the technical advancement, the organisational innovation of2020 will be included and future innovation capabilities are needed to be identified so thatenterprise can perform their business activities in more proficient manner.Thus, innovation is mainly stands for terms as to bring change, alteration, transformationand upgrade the products so that it can attract to customers. In business, innovations often resultsin satisfies the needs and expectation of customers. However, innovation can be taken as the ideaof using the all new application to better solution so that there is possibility to meet theexpectation of new requirement resides within the market. This is term that helps to bring longterm profitability and prosperity to the enterprise.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Future of industry 2020 and beyond.......................................................................................1Organization innovations requirements of 2020 and beyond.................................................4Future innovation capabilities for organization.....................................................................6CONCLUSION...............................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONInnovation is term that aids to creates the bigger opportunities and this are very criticalfor survival, economic growth and success of enterprise (Chen and et.al.,2018). Its helps todevelop that are developing for original concepts and it is one of key driver for optimisingoperations. The present report will look over the business activities of Apple and it is Americanmultinational technology and it deals in electronic item and sells out to customer.Furthermore, this assignment will be inclusive of following things as Purpose ofinnovation, future industry 2020 and beyond, the organisational innovation requirements 2020and beyond and finding the future innovation capabilities for the enterprise. The main aim of thisreport is to develop the innovation capabilities in better and appropriate mode so that long termsustainability of firm can be possible and competitive advantage can be attainable.MAIN BODYFuture of industry 2020 and beyondFor Apple, Samsung is its biggest competitor which also involve in developing effectiveresearch and development activity. Flexible screens, in built projector are some of the recentinnovative activities which adopted by Samsung organisation.In Modern era, the technologicaladvancement is very essential in order to run daily life of human being in fastest and easiestmode (Elliot, Ngugi and Malgwi, 2018). Furthermore, the future of mobile industry is redefined.The people are highly relaying over the use of technical advancement. Thus, there are number ofmobile brand available in market as Samsung, I phone and others. It is most competitiveindustry. Till 2020, many other firm will also come in market with the number of innovationcapabilities. Furthermore, the innovation in sensor technology, cameras, wireless functionalityand even manufacturing materials and Smartphones will become capable of doing the things insmartermanner (Garud, Gehman and Tharchen, 2018). In addition to this, it can be said thatbased on industry research and emerging technical advancement the smartphone and tabletsmarket are nearing to saturation. The 2020 will take the ubiquity of mobile technology to thenext level.In addition to this, it can be said that mobile devices of all shapes and sizes will includewearables like watches and glasses to keep millions people in the world constantly connected,informed and entertained. However, it can be said that the mobile phones can able torevolutionize the health care and education. In this term, the sensor up-gradation and more1
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