MAN505 Managing Innovation in P&G Company | Report

Added on -2020-02-19

| MAN505| 14 pages| 3584 words| 91 views

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Running Head: Managing InnovationManaging Innovation
Managing Innovation 1ContentsIntroduction.................................................................................................................................................1Question 1: What are the key threats and opportunities in the current environment of the company? What do your findings indicate about future innovation trends?...........................................................................2Threats.....................................................................................................................................................2Opportunities...........................................................................................................................................3Question 2: What are the perceived strengths and weaknesses of the company? Based on your findings, discuss the competitive analysis of the company with an innovation perspective.......................................5Strengths..................................................................................................................................................5Weakness.................................................................................................................................................6Direction of P & G Company in upcoming ten years..................................................................................8Consumer understanding.................................................................................................................8Productivity.....................................................................................................................................8Go to market....................................................................................................................................8Scale................................................................................................................................................8Brand building.................................................................................................................................9Innovation........................................................................................................................................9Conclusion...................................................................................................................................................9References.................................................................................................................................................10
Managing Innovation 2IntroductionSWOT Analysis in an organization is used to evaluate in the internal factor affecting the growth of the organization. It further assists the company in analyzing the factors with the help of which they can earn profits in the market. Every company present in the market initiates their business activities to expand their market base and run in long run. Thus for that purpose, every company needs to implement innovation in their business process. In today's world, all companies aim to achieve higher position by eliminating competition from the market (Northouse 2015). The SWOT analysis comprises of strengths, weakness, opportunities, and threats of an organization. This analysis helps them in gaining adequate knowledge about the working of the organization. Further innovation is the tool which helps an organization in gaining competence in the market. The tool also guides the company on the basis of which they shall work accordingly to reach its peak (Ngo, and O'cass 2013). The Proctor and Gamble Company, commonly known as P & G, is an American company whichproduces consumer goods. The company is headquartered in the United States of America and it was founded in the year 1837 by William Proctor and James Gamble. The company has created specialization in cleaning and hygiene products. P & G Company was originated with a mission to initiate the growth of the company by providing maximum satisfaction to the customers and enhance their standard of living (P & G 2017). The report further identifies the SWOT Analysis of the P&G Company which will assist the company to achieve their future targets defined. Furthermore, the report provides an overview of the company with respect to innovative ideas implied within the organization. The details about the report are explained below:
Managing Innovation 3Question 1: What are the key threats and opportunities in the current environment of the company? What do your findings indicate about future innovation trends?Threats: it refers to major problem s which can attract the company and reduce its growth. The threat which the company P& G faces in the current market situations are described below:The threat which can decrease the growth of the company is that there is cut throat competition in the market which results in creating a negative impact for the company. There is intensified competition between the FMCG companies which is somehow badly affecting the market share of the company (Cheng, Yang, and Sheu 2014).Also, another aspect of competition is that the FDI in retail is constantly providing license to international companies so that they can come and start their business in new environment. Due to this reason the companies like p & G which are already prevailing inthe market face problem in keeping the customers interested their business. As international brand already have a flourished market all around the world and they also provide new offers to attract the target market which negatively impacts the growth of thecompany. Another factor which acts as a barrier to the growth of the company is the competition of the company with local products and brands prevailing in the market. As the p & g company provides casual household cleaning etc. products, so there is many other local brands as well which provides door to door services in localities (Visnjic, Wiengarten, and Neely 2016). Due to this reason, the sale of the company is reduced. Local products are cheap and easily feasible thus people also prefer to use these non-brand products which act as a threat for the growth of the company.

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