Managing Innovations Assignment - Mercedes Benz
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Added on 2020-12-09
Managing Innovations Assignment - Mercedes Benz
Added on 2020-12-09
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MANAGINGINNOVATION
EXECUTIVE SUMMARYInnovation is the process of having creation of something new in the market. It is veryeffective process in terms to create the imperative management. Thus, innovative techniques inneed to be adopted by each enterprise in order to run the firm activities in systematic manner.There are number of strategic areas which is need to be focused in order to run the businessfunction in systemically mode. The present report is based on the activities of Mercedes-Benz,this firm is working with Diamler manufacturer and they are taking effective steps in order toprovide innovative products to customers. The main aim of this firm is to process the businessactivities in order to gain the competitive advantage. In addition to this, this report will focus over the future innovation practices in order tohave growth of an enterprise in market. Moreover, this assignment will focus over the businessactivities as are Future of industry, organisation innovation requirement 2020 and Building offuture innovation capabilities for an enterprise. The innovation is the essential component whichcan be termed out as “innovative or die”. With help innovative management the essential stepsis need to be taken towards having change management. In this way, customers demands thequality, safety and reliability at the same time. The one of the main is to bring the innovationcapabilities to an enterprise so that enterprise can do all activities altogether manner. The processof the innovation can be taken as to bring attracting creation in the product and services so thatfirm can able to gain the competitive advantage in market. The process of innovation is need tobe done with having the proper research and development. It provides the sufficient scope tobusiness activities in terms to managing the cordial environment. The Mercedes-Benz need tovarious initiatives in order to bring modification so growth of the firm can be sustained.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1Future of the Industry 2020 and beyond-....................................................................................1Organization innovations Requirements 2020 and beyond........................................................3Building of future innovation capabilities for an enterprise ......................................................4CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONInnovation is a process which works as to recognizing, managing andimplementing the changes in product and services so that organizational innovations canbe done efficiently. In this modern approach, it is a process which is needed to be takenas dynamic and implementable. It can be considered as a method which works forcreating something new with the help of proper research and development (Bason, 2018).The present report is focussing over business activities which is being carried outby Mercedes-Benz. This auto mobile manufacturer works with Daimler AG who hastaken various innovative steps to deliver advanced and modern vehicles throughout theworld. Furthermore, with the help of focussing over innovation and encouragement toorganisation member creates cordial environment to process each things systematically. The main purpose behind managing innovation is to gain competitive advantageand to satisfy their customers with new technological advancement. With the help ofinnovative practices, there can be ultimate growth to business. One of the majorobjectives is to have constant development in quality and electric mobility. In this, constant development of skill is essential to bring the innovation tomarket. This report will also be inclusive of future of industry, organisation innovationrequirement 2020 and building of future innovation capabilities for an enterprise (deMattos, Kissimoto and Laurindo, 2018). This entity produces low emission andenvironment friendly products and services. Future of the Industry 2020 and beyond-In this, Mercedes Benz is one of the most global leading brand and it is one ofknown enterprise to deliver luxury products to customers. Currently, it is operating byDaimler-Benz whose headquarter is situated in Stuttgart Germany. The motive of thisleading organisation is to offer the latest technological product, styling and interiorfeatures. It will offer variety of concepts cars for inspiration and the production versionwill be more inevitably. Moreover, firm works as to manage quality of product andservices. In the 2020, Mercedes-Benz is taking innovating steps towards launching of1
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