Managing Innovation

Managing Innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Discuss about the theoretical explanation of Descriptive theory innovation within relevant
ideas.............................................................................................................................................1
2. Illustrate the historical application of Innovation with argument ..........................................4
3. Application of Disruptive Innovation theory in future development context. .......................7
CONCLUSION..............................................................................................................................10
.......................................................................................................................................................10
REFERNCES ................................................................................................................................11

INTRODUCTION
Managing innovation is another term called is Innovation Management which is
combination of management of innovation processes and implement changes by introducing
new product and services that develop new things for business perspective (Appio and et. al,
2021). It is one of simple and flexible procedure of optimising new ideas that helps to develop
the business in better manner. The importance of innovation for bringing up culture within
workplace that competitive way for sparking ideas. Innovation plays a vital role in the growth of
the organization across the globe. In order to remain competitive in the cut throat world business
associates need to come up with innovative idea continuously.
In this report, the organisation Just Eat Limited is an online food order and also provide
delivery service which was founded in 2001 in Kolding, Denmark. It acts as an intermediary
between independent takes away food outlets and customer (Calof, Meissner and Vishnevskiy,
2020). The main headquarters is situated in London, United Kingdom. It is operates 13 countries
throughout for Europe Asia and Americas. As per the following report topics are demonstrate
about Theoretical information and about the range of understanding sources synthetics focuses or
relevant ideas. Historical application is within the organisation coherence of arguments support
throughout examples, details quotations etc. Future development and company impact for
innovation about to through example details better arguments
MAIN BODY.
1. Discuss about the theoretical explanation of Descriptive theory innovation within relevant
ideas.
Overview of Disruptive Innovation theory :
The Disruptive innovation is depicts about innovation which customised tend to
expensive or highly that creates better sophisticated product and services. It accessible about
high rated and high ends or having more skilled segment towards customer perspective The
factor of transformation is having displacing about long term aspects. This theory si not
considered for improvising or enhancing new specification in product and services inspite of that
it involves better technologies which is better used to make them easy and available for longer
time of period. In perspective of Just Eat company the use of Disruptive innovation that
enhancing product and services for non target market.
1