Managing Innovation in Spotify: Application of Disruptive and Sustaining Innovation Theories
VerifiedAI Summary
This report discusses the application of disruptive and sustaining innovation theories in Spotify, a media and audio streaming provider company. It explains the benefits and limitations of disruptive innovation theory and how Spotify applied it in its innovation process. It also discusses the advantages and disadvantages of sustaining innovation theory and how Spotify used it to retain its customers. The report provides recommendations to improve the innovation process in the organization.