Managing Innovation and Technology Transfer

Managing Innovation and Technology Transfer
Leadership themes
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Table of Contents
INTRODUCTION......................................................................................................................2
TASKS.........................................................................................................................................3
Company profile.....................................................................................................................3
Literature review....................................................................................................................3
Methodology tools...................................................................................................................6
Data Analysis..........................................................................................................................9
CONCLUSION ........................................................................................................................11
RECOMMENDATIONS.........................................................................................................12
REFERENCES.........................................................................................................................13
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INTRODUCTION
Leadership Innovation can be simply defined as the creation or the generation of new
idea or the alteration in the existing product by examining the taking the guide lines of the
Leaders (Inauen and Schenker-Wicki, 2011). The innovation is the outcome of a long term
study and the process of experiments. The management process of such innovation is termed
as innovation management. This is a very rigid task. The technology is the base of these
innovations. Hence, transfer of the various techniques aids in the formation of the new product
(Chiaroni and Frattini ,2011). The main goal of these research projects is to reflect the light of
the modern technologies that laid the path of the new revolutions. The AIRTO (Association for
Innovation, Research and Technology Organisations) plays a leading role in encouraging the
Economic and Social Science Research Council to achieve their aims and objectives (Inauen
and Schenker-Wicki, 2011). It insists them to expand the knowledge of current and effective
tools of the modern based technologies. This present report is based on the theme of managing
the innovation and the technology transfer. The report is explaining the different methodology
and the analytical approach that are taken to manage the innovations and the transferring of
21st century or the current technology through it .
TASKS
Company profile
Tesla Motors is US based company dealing in the auto mobile sector. The corporation
makes its own cars and named as a world most innovative company of year 2015 having the
gross value of $5.5bn in the current year which is increased by 54pc from the 2014 as per the
author said. The shares of Tesla have soared 15-fold since it floaded in 2010. The innovation
score achieved by it is 84.82. The company makes all luxurious electronic vehicles. The
corporation is being run by the Elon Musk, the tech billionaire. Company perform some of the
marketing activities such as sales, promotion, advertisements so that their overall brand
awareness can be increased can be increased in the marker. Through this, automotive industry
will be able to gain the attention of the people so that profitability level can be achieved.
Literature review
According to the Ollila and Elmquist (2011) the analytical hierarchy process is used to
compare the different solutions of the problem domain on the basis of partition and the result is
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being drawn by deciding the priorities of that solutions. It is quite effective as it gives a clear
vision of the solutions that is which one is best and where to implement it to the innovators. On
the contrary, the according to the view point of Petroni and et.al.(2012) this methodology is
not a successful one as the time is consumed in the partitions of the problems then making
their solutions in a tree based manner or in the hierarchical form. Additionally, each part of the
solution is dependable on one another so the final result is created by examining the all. If
anyone is neglected, then the whole system become unbalanced. So this is the negative point of
this method.
According to the Priem and et.al.(2012) the literary view methodologies are very
effective in making the quality based innovation. As this gives different ideas or clues to
support the production of the new changes. In order to create new alteration in the existed one,
it is very important to examine the past data or the information’s. It has been analysed that
after using the innovative leadership the overall growth of an enterprise can be enhanced in
more effective manner. This is done by conducting the surveys by the experts. So, this is very
aidful for the purpose of taking advice of the successful entrepreneurs. Whereas the Teece
(2012) said that this sometimes not give positive impacts regarding the development of new
innovations. The data analysis and research methodology is coined as the best one by the
Spithoven and et.al.(2011) as it aids in making the calculation work so simpler by giving the
valuable data regarding various methods or process that are involved in the innovation. But it
is not considered much better by the Carayannis and Campbell (2012) as the data drawn may
be not appropriate.
According to the Reed and et.al.(2012) the discussion of finding approach is very
effective in giving the best advice or guidelines to generate the new output. Because some
actors are new in this position and they need proper training or guidance to develop the new
product. Whereas this method is not so accurate according to the view point of Priem and et.al
(2012) because the advice may be wrong as well as time consuming. If the output is created by
following the wrong advice, then the created product become the exception for the enterprise.
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In addition to implement the new appropriate product the time limit exceeds and the
extra expenditure charges will have included. Every coins that two faces. One side reflects the
good while the other one shows the limitations of that. Therefore, the above based
methodologies impact the new innovations in both the ways positively as well as negatively
Popp (2011). Through the literature review, they overall gap between the current and past
research can be identified.
As per the view point of Roy and Sivakumar (2011) the methodology tools treated as
best remedies to innovate or develop the task of innovation. The data analysis is one of its
method that is quite beneficial in this regard. The data analysis collects the previous as well as
present informations and use successfully in the processes of innovation. There is no need to
build new data charts from the starting. On the other hand the Goffin and Koners (2011)said
that the past data analysis is not appropriate in doing the new innovations because it might be
wrong or do not suit on the current demand of the consumers. If the innovator make their
products by focussing on the past data then the product might not support the latest
technologies applications. So, the company tries to make the new manufacturing plans doing
following task:
 Conducting surveys: The innovators before manufacturing the new products conduct
surveys and determine the new taste of the population. They examine the lifestyle of
the richest section as well as the middle group of the society .
 Making plans: After conducting the surveys and examining the need of the society,
create new plans which suits the taste of the current population. The innovators develop
new product as per the budget of the civilians as well as the enterprise.
 Implementing the plans: Then under the leadership of the successful innovators , the
new workers implement the plans or scheme and manufacture the latest product.
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(Figure: Technology transfer process, 2016)
Methodology tools
The Tesla motors uses different methodologies and techniques to solve the existed
problem domain by identifying the demand of the consumers. Analytical approach can be
simply defined as the process of examining the problem domain and do the partitions of such
domain in order to solve them one by one (Gallouj and et.al., 2013).
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