Managing International Business: Assignment
Added on 2021-04-16
23 Pages6563 Words173 Views
Business DevelopmentFinanceLeadership Management
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Running head: MANAGING INTERNATIONAL BUSINESSManaging international businessName of the studentName of the universityStudent IDAuthor note
1MANAGING INTERNATIONAL BUSINESSTable of Contents1.Executive summary...................................................................................................................22. The business concept..............................................................................................................32.1 Description of Franchise and its unique selling...............................................................32.2 Goals and Potentials of Franchise at Our Tampines Hub................................................43. Research and analysis............................................................................................................53.1 Target market and their needs..........................................................................................53.2 Market size and the trends based on research data..........................................................53.3 SWOT analysis.................................................................................................................64. Marketing plan formulation...................................................................................................74.1 Pricing Strategy................................................................................................................74.2 Promotional activities.......................................................................................................85. Management / Organization design.......................................................................................95.1 Legal obligation...............................................................................................................95.2 Requirement of personnel................................................................................................96. Financial analysis.................................................................................................................106.1.1 Income statement........................................................................................................106.1.2 Cash flow....................................................................................................................116.1.3 Balance sheet...............................................................................................................136.2 Break – Even analysis....................................................................................................137. Investment analysis..............................................................................................................157.1 Sources of capital...........................................................................................................15
2MANAGING INTERNATIONAL BUSINESS7.2 Expected financial returns..............................................................................................158. Critical risks analysis...........................................................................................................168.1 Potential risks of setting up at ‘Our Tampines Hub’......................................................168.2 Alternative course of action...........................................................................................17Reference and Bibliography.....................................................................................................18
3MANAGING INTERNATIONAL BUSINESS1.Executive summaryTe main objective of this business plan is to discuss the opening of franchise for Our Tampines Hub at Jorung East of Singapore for the Angel Investors for investing in the project. Various facilities that will be provided by the hub as same as the services that are already provided by Our Tampines Hub are - open reception plan and the public place that will include workstations, versatile meeting rooms and public hall, children’s play area, nursery and day care area, wellbeing and health areas. The mission of the franchise will be to offer high quality life to the residents of Tampines as well as Juron East. It will further enablethem to achieve the educational, social and economic goals and to be part of the caring, prosperous and strong local community. There will be generally three groups of customers from the locality of Tampines and Jurong East. They are – School students, children and young group, adults and families and corporate, clubs and organizations. It is expected that the growing trends of community hub will become a high and lucrative demand for the residents in that area. This approach is also welcomed by the council as it is expected to improve the life standards of the residents. The total funds required for starting up the business will be $ 446,050. Out of the total requirement 44% of total fund will be raised through equity and 56% will be raised through debt.
4MANAGING INTERNATIONAL BUSINESS2.The business conceptOur Tampines Hub is the 1st ever integrated lifestyle and community hub in Singapore. It brings together various agencies and provides wide ranges of diverse and comprehensive service, facilities and programmes. The project is headed by the association ofpeople and it is located at the former Tampines Sports Hall and Tampines Stadium. The residents from Tampines can enjoy various sports facilities, countless amenities and programmes associated with community club, art facilities, retail shops and hawker centre. The Tampines Hub project is actually designed for the residents, by the residents. The hub received BCA Green Park Millenium award from owing to their efforts for promotion of the eco-friendly habits. However, owing to the grand success of the hub, the management is planning for a new development and it will inject the vibrancy to town. It is planned for opening the franchise business of Our Tampines Hub that will be opened in the location of Jurong East of Singapore as the area is developing fast with various facilities (Our Tampines Hub - Community-lifestyle-hub, 2018). 2.1 Description of Franchise and its unique sellingThe franchise hub of Our Tampines Hub will be registered with the Local Government of Singapore for the advantages of community. It is planning to be managed by community and residents from Jurong East. Through the open meetings of the community it is planning to engage wide range of community and voluntary groups that will be operated through Jurong East (Units, 2014). Key features of the hub will be as follows –Any person can subscribe the share for becoming memberEach shareholder will have the right of one vote irrespective of the size of holdingNo artificial restrictions will be there for membershipIt can borrow capital through loans, grants or share issue. The management will publish the financial reports annuallyThe management committee will be headed by at least 3 members The management will hold AGN in each year for selecting the committee and conducting various businesses (Blank, 2013).The hub will be designed by the top class architects for achieving highest level of environmental standard through usage of the modern techniques of buildings and improving the stock and ranges of various public amenities in the locality (Ward, 2016). Various
5MANAGING INTERNATIONAL BUSINESSfacilities that will be provided by the hub as same as the services that are already provided by Our Tampines Hub are as follows –Open reception plan and the public place that will include workstationsVersatile meeting rooms and public hallChildren’s play area, nursery and day care areaRecreational and activity spaceAncillary storages and toiletsWellbeing and health areasEnvironment friendly surface with grass-crete for Parking of 50 carsIn addition to those mentioned above, it will make improvements and changes that will include –Consultation booth for confidential discussionsSecurity arrangements and general accessEnhanced provision for special needs of the people those are facing physical disabilities and learning challengesFurther, the unique service that will be provided is that there will be informal chat of 30 minutes with the lifestyle advisor regarding the changes that can improve the lifestyle of the person. Further, the advisor will answer the questions that may be raised by the member regarding the issues faced by him (Bryman & Bell, 2015). The advisor will not tell the member what to do rather they will work on the suggestions that will be provided by the member. It will also provide unique appointment style like walk and talk under which the member and advisor will have a walk and discuss the issues instead of discussing in sitting in office. 2.2 Goals and Potentials of Franchise at Our Tampines HubThe vision of the franchise will be to offer high quality life to the residents of Tampines as well as Juron East. It will further enable them to achieve the educational, social and economicgoals and to be part of the caring, prosperous and strong local community. To achieve its vision it will try to achieve the following mission –Manage the community building that will deliver high quality facilities and wide range of activities that will be accessible for all the sectors of local community.
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