This assignment delves into the role of International Human Resource Management (IHRM) in navigating the complexities of global business. It examines how effective IHRM strategies, including recruitment processes and cultural sensitivity, contribute to organizational success in the international market. The assignment also analyzes the influence of online advertising as a cost-effective tool for enhancing brand recognition and reach. Furthermore, it discusses the importance of cultural awareness and diversity management in fostering a positive and productive work environment.