Managing International Business: Porter Diamond Model Analysis of TATA and Microsoft

   

Added on  2023-03-20

20 Pages1113 Words39 Views
MANAGING
INTERNATIONAL BUSINESS
Managing International Business: Porter Diamond Model Analysis of TATA and Microsoft_1
INTRODUCTION
Managing International business is the most complex
process for an organisation because it comprises various
risks such as market trends, rivalries, labour demand and
supply, consumer preferences etc.
The presentation will outline porter diamond model of two
contrasting and leading multinational companies TATA
and Microsoft.
Managing International Business: Porter Diamond Model Analysis of TATA and Microsoft_2
TATA TATA is a Multinational conglomerate
organisation.
The success of firm started after purchase of
several international companies.
The company offers different types of services
across the globe and is known as largest employer
worldwide.
Managing International Business: Porter Diamond Model Analysis of TATA and Microsoft_3
MICROSOFT
Microsoft is American multinational technology
organisation.
The services of company are focused on developing
and selling of licenses, personal computers, computer
software, consumer electronics and almost all
technology based computer services.
The firm is best known for its technology services
worldwide.
Managing International Business: Porter Diamond Model Analysis of TATA and Microsoft_4

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