Managing International Trade Assignment

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Added on 2020-10-23

Managing International Trade Assignment

Added on 2020-10-23

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ManagingInternational Trade

Table of ContentsINTRODUCTION...............................................................................................................1BACKGROUND INFORMATION OF COMPANY AND ECONOMY.................................2Background to Marks and Spencer..................................................................................2Background to Japan.........................................................................................................3Analysis of Key Trade Issues............................................................................................1CONCLUSION...................................................................................................................6REFLECTIVE ESSAY........................................................................................................7REFERENCES..................................................................................................................9

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INTRODUCTIONInternational trade is one of the important aspects contributing towards exchange ofcapital, goods and services across the international borders. Mainly, this type of trade leads torise in the economy of a nation through cost or demand and supply directly affected by theglobal events. This tends to directly impact upon the performance of a company which operatesits business in another country. Along with this, it includes the process of buying and selling ofproducts and services in different countries so as to facilitate easier flow of goods and capitalfrom one place to another and foster the growth of world economies (International Trade,2017).In simple words, this can be referred to as importing and exporting. It also accounts for asignificant part of GDP of a nation. GDP refers to the sum total of market value of the productsand services manufactured within a specific time frame, which is usually ascertained to beannual. With the assistance of this, an organisation can easily conduct their activities as well asoperations within foreign market. This helps the firm to easily gain competitive advantage inglobal trade.Over a period of last few years, international trade has seen a rapid growth. There arevarious factors which are believed by authors and academicians to significantly contributetowards it. These comprise of adoption of latest tools and technologies and globalisation ofmarkets in order to fulfil needs and demands of consumers and to make sure that multinationalcorporation are able to carry out business growth and expansion. Further, the emergence ofglobal organisations like GATT, WTO, World Bank and other such institutions ensure thefacilitation of free trade among the countries and assist in faster growth of international trade.These entities are responsible for liberalising the trade barriers and protection barriers whichhinder the inter-country trade.Present report is based on Marks and Spencer which is a famous British multinationalretail company specialising in selling of clothing, home products and luxury food products tocustomers. Marks and Spencer is planning to expand their business in Japan with the purposeof targeting new market. Being a developed and market oriented economy, company hasselected Japan as the target market. This has been done to easily increase their market shareand also attain success in near future. This report includes background of company and theeconomy where they intend to expand their business. Along with this, analysis of key tradeissues is mentioned in project which would be faced by the company in the specific country.1

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BACKGROUND INFORMATION OF COMPANY AND ECONOMYBackground to Marks and Spencer Marks and Spencer is a multinational retailer company situated within London whichspecialises in segments such as clothing, luxury food products and home products. Thiscompany was found by Michael Marks and Thomas Spencer in 1884 in Leeds. This enterprisehas around 979 stores in UK inclusive of 615 which only sell food items to customers. The mainfocus of this organisation is to expand their business and increase its share in marketplace withthe target of attaining success by providing best quality products and services. In context ofMarks and Spencer, the company intends to expand their business in Japan with the aim ofestablishing their competitive brand image and position in the minds of customers prevailingwithin this nation.Marks and Spencer has a vast variety of goods within every outlet that assists thecustomers in choosing the best products as per their needs, demands and accords. Forinstance: In vegetable category, M&S initiated selling of fruits and vegetables around 40 yearsback. The belief of company had always been to maintain healthy relationships with farmers inorder to procure fresh products from them. At present, Marks & Spencer has contacts with over1200 suppliers to provide 400 different varieties of goods as well as 500 types of vegetablesand fruits.2

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