Managing Knowledge

MANAGING KNOWLEDGE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Question 1 Discuss the different types of knowledge and the role of ICT in the everyday life
of the company. Critically discuss how a manager can effectively transform data and
information into effective knowledge with the use of new technologies. For a complete
answer, you should explain the differences between data, information and knowledge creation
processes.....................................................................................................................................1
Question2 Importance of HRM practices and their contribution to Knowledge Management:. 4
Question 3 Considering the most appropriate category of the culture for the company that is
defined by the Cameron and Quinn (2006). Along with analysing the features of the chosen
organizational culture that facilitates the knowledge management in the company:..................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
This report will illustrate the concept of knowledge management in order to increase the
effectiveness of the working in the British Airways. Along with this, the report will also describe
the HRM practices of the company that leads to the knowledge management. Lastly, the report
will highlight the most appropriate culture category of Cameron and Quinn that facilitates the
knowledge management.
MAIN BODY
Question 1 Discuss the different types of knowledge and the role of ICT in the everyday life of
the company. Critically discuss how a manager can effectively transform data and
information into effective knowledge with the use of new technologies. For a complete
answer, you should explain the differences between data, information and knowledge
creation processes.
Different type of knowledge
Knowledge management define as the effective process that enhance the approach of
catching, distributing the knowledge. It is the method which is related to developing or sharing
the information of the organisation. It also define as the multidisciplinary approach which
enables the organisation to achieve its objective by utilising the knowledge.
Explicit knowledge: Explicit knowledge define as the basic arrangement of the knowledge
process, it can be easily understood and written down, also easily articulated and communicated.
This knowledge process also termed as expressive knowledge, hence implementing this process
will enable the effective transmission of the knowledge, so that organisation will easily interact
with their customer as well as efficiently deploy the planning and strategies for the business
within the work place environment (Bolisani and Bratianu, 2018).
Tacit knowledge: It is the knowledge that is accumulated from the personal experiences, an
ability or skills which the individual possess through their circumstances. Such type of
knowledge is difficult to describe. It is also known as the tribal knowledge. As for the business
tacit knowledge can be understood as implicit knowledge which is mainly specific or differ for
every organisation. Employee do jobs to jobs in different companies and their implicit
knowledge also changed on the basis of uniqueness of the businesses. British airways can
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proceed to use this knowledge in order to enhance the competitiveness in their business, also to
increase the sales productivity.
Implicit knowledge: Implicit process of knowledge is the practical approach of the explicit
knowledge, it is developed from the incidental activities. As for the organisational purpose,
implicit knowledge is tough to manage due to its undocumented form. For the British airways
organisation every employee has their different aspect in order to carry out their work, it might
differ from the official standard operating procedures SOPs of the organisation but still works.
Role of ICT in everyday life for the organisation
ICT stands for information communication technology define as the ability that possess
by the one to converse with others by using different technologies. This method have changed
the way of communication, ICT improves the business functionality and enables the
organization to rapidly give response to the customer to fulfil their requirements. With this
company will be able to effectively converse with their clients, suppliers. As ICT is very
important as there is no sense if there is inferior information which gives the low productive
output (Fernandes, 2018). Therefore, ICT is connected to the daily life for an example reading
of the information from the news paper. As ICT involves all digital tools that are used to guide
the businesses to effectively use the knowledge. It helps to facilitate the online transaction,
services by the company. British Airways can also proceed to implement this process in their
work place as it will help them to carry out their work effectively and in a fewer time. From this
organisation will able to replace the Email with physical time so it will save their time.
Discussion over the manager to transform the data and information in the effective
knowledge while using technologies
Data is present in context than it becomes the information after this it can be applicable
to give the answer to the questions or to support the decision-making. When this information
combines with the manager knowledge, as their experiences or expertise then it comes out as a
effective decision (Gopinath, 2019). Therefore, it is important for the manager of the company
to have relevant knowledge so it will improve the efficiency of the information. Manager can
proceed to use the information system technology in order to transfer the data into the
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