Managing Market: Analysis of Opening a New Coffee Shop in Sydney, Australia

Running head: MANAGING MARKET
MANAGING MARKET
Name of the Student:
Name of the University:
Author note:

1MANAGING MARKET
Abstract
Coffee a well-known and world-wide beverage, around the world each year the coffee
consumption is accounted to be 400 billion cups. The study depicts the analysis of market of
coffee shop in their local territory of Sydney, Australia. The following essay chiefly aims at
the legal, political and economic issues which influences the opening of new coffee shop in
Sydney, Australia. The political factors emphasizes the registration of the business, licensing
and permits of the company. The legal factor includes rules and regulation enforced by law
for the protection of the firm along with these factors the economic factors describe the
growth of the business for long-term future aspects. The essay analyses the overall analysis
of the market in Australia for the sustainability of the new coffee shop which is going to
launch in Australia.

2MANAGING MARKET
Introduction
In Australia it is like “No Coffee No Work”. Coffee is the global commodity and the
coffee shops culture are emerging across the world. The new coffee shop consists different
flavours of coffee beans as the country is the largest consumer of coffee with vast consumer.
Australia is well-known for “the coffee capital” opined by Perfect Daily Grind. Australia is
elevated to maintain their own coffee flavour in coffee shop their own history, literature,
culture which has been affected by the globalisation of goods and the people across the
world.
Launching a new coffee shop in the local territory of Australia seeks the macro
business environmental analysis of the business market. The macro business analysis
incorporates the political, legal and economic factors. The essay infers adequate information
on Australian market to take proper strategic analysis and decision for the company. The
political factors of the country help to identify the possible issues related to the rules,
regulation, norms of the government to be followed by the business in order to not get
penalized by the government. The business need to follow the taxation policy while
launching the new coffee shop.
Discussion
The Legal and Political factors, the external business factors which impacts the
business when opening the coffee shop in the local area- Australia under the parliamentary
democracy “the Commonwealth of Australia is federal constitutional monarchy” (Beatty et
al. 2018). The trading agreement of the country’s government affects the taxation policy
which must be taken into account for the new entries in the market. When considering a
country like Australia, it is a democratic capitalism in which the state interferes in the

3MANAGING MARKET
economy through many responsibilities. Australia has a secure business environment with
transparent tax and legal system (De Cilva 2018).
The three tiers of government federal parliament, the territory parliament and the local
council also plays a vital role in influencing the business. The federal, territory and local
parliament laws act as a shield to the business, the business man and the customer from
practicing any unfair trading (Gruber 2017). The rules and regulations enforced by law helps
to business to operate in fair, competitive way of trading that confirms that the customer are
protected and are informed with adequate and proper information.
The laws which is required while launching the new coffee shop.
-Registration Business Name
-Business Permits and Licensing
-Business Regulation and Business Laws
-Federal Taxes
-State and Local Taxes
The Federal Parliament- The federal government has the rightful authority to enforce
law on postal service, defence, taxation system, immigration, foreign trading, immigration,
and communication. The federal parliament concerns for lifting money by assembling tax on
goods and services, company profits and incomes (Hamilton and Webster 2018).
Registration business name is the first step while launching a new business.
According to the “Business Names Registration Act 2011” a company and business needs to
register their name, following the registration the business will attain “Australian Business
Number” and “Tax File Number”. These enables the business to get license and permits to
make further proceeds of the business. The new system enabled the business name