Managing Marketing Assignment

Added on - 18 Dec 2019

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Managing marketing
Executive SummaryUltimate aim of any firm is to gain maximum profit, this is only possible when theyunderstand the preference of customers and deliver the products or services accordingly. Withthis respect, research and survey are important aspect that enables to understand the preferenceof service users. In order to establish the business in new market, then it required support of keyemployees who will be able to support the firm in achieving the objectives that are being set bythe firm. Employees are the face of organization as they have direct interaction with customers.They are he one who present the products and services to customers.Dixons Carphone developed in the year 2014 has focused on deliver theircustomers with proper quality of services. This has encouraged them towards raising their salesand profitability. Further, they also monitor their workers so that the areas in which they lack canbe identified. As per the findings made, training is provided so that they will be able to put ontheir full efforts to support the organization. Business is expanded with the type of performancethat is being made by them is high and they have enough or excess profit so that they are able todevelop their business at new market. As per the present report, focus is make on expanding thebusiness at Australia. There are other retails at this particular place but retail that is focused juston electronic products are low. This way it can be stated that the rate of growth which cited firmwill get can be high.In order to establish the business, it will take up to 8 million and within 11 months timethe set objectives will be achieved. Further, there are recommendations made for the businesswith the help of 4Ps. Further, awareness will be raised among people of Australia by socialmedia, radio, newspaper, television, etc.
Table of ContentsExecutive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................1TARGET COUNTRY MODEL ANALYSIS.................................................................................1TARGET MARKET APPRAISAL.................................................................................................3External Trends......................................................................................................................3Buying Behaviour...................................................................................................................4MARKET ENTRY METHOD RECOMMENDATION.................................................................4MARKETING STRATEGY............................................................................................................4MARKETING MIX RECOMMENDATIONS...............................................................................5BUDGET ANALYSIS.....................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing is a process to promote new and innovative products in the existing market toensure their sustainability in the same. Marketing management and planning helps theorganisation to enhance the market share of the organisation by developing new strategies andimplement the same effectively (Menguc and Auh, 2015). A company have to carry a marketingplan to reach their targeted customers and satisfy them to ensure the desire profits and gains.This report is based on Dixons Carphone is a multinational electrical and telecommunicationsservices and retailer company. Further, it is headquartered at London and was founded in theyear 2014. They deliver products to their customers with high quality services. They conductmarket research and understand the taste and preference of customers and accordingly changesare made in the products. Present report is based on electronic products like headphones ofdifferent companies like Sony which is one of the products of this firm that are provided to theUK customers. Cited firm is planning to develop market for this product in Australia.TARGET COUNTRY MODEL ANALYSISPEST ANALYSISTrends allow traders as well as investors to capture maximum profits for long and shortterm in an overall trending market or a ranging environment, the flow from one price to anotheris what creates profits and losses. There are four major factors that cause both long-term trendsand short-term fluctuations (Piercy and Evans, 2014). Major market forces which affect DixonsCarphone to establish retain in Australia, below given are the PEST analysis:This is a type of analysis made that enables to understand the areas in which the productor the firm will face issues. Appropriate steps will be taken with the help of which the retail willbe introduced in Australia.Political factors:It is important for Dixons Carphone to make analysis of politicalstability and their tax policies, labour laws, environmental laws and trade restrictions whichdirectly and indirectly affects the new business through the product that is electronics like mobilephones. Fiscal and monetary policy have a profound effect on the financial marketplace. Byincreasing and decreasing interest rates the government and Federal Reserve can effectively slowdown or pace up speed growth within the country (Goodman and Hawkins, 2015). This is calledmonetary policy. If government expenses increases or contracts it is known as fiscal policy, and1
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