Managing of a Successful Business Project on Globalisation

MANAGING OF A
SUCCESSFUL BUSINESS
PROJECT ON
GLOBALISATION

TABLE OF CONTENT
 INTRODUCTION
 PROJECT BACKGROUND AIMS AND OBJECTIVES
 RESEARCH METHODOLOGY
 RESULT/FINDINGS
 APPENDICES
 CONCLUSION
 RECOMMENDATIONS
 REFERENCES

INTRODUCTION
Managing of projects can be defined as a procedure of initiating, executing or closing the work so that specific goals
can be achieved in time-frame. Whereas, Globalisation can be termed as a process by which business organisation
make its international identification in global market. In addition, it also develop economic interdependence of
nation in global world through enhancing quality and quantity in products and services. This presentation is based
on Marks and Spencer which is a British Multinational retailer which offers cloths, luxury and food products across
the world. This report will be describe about project management plan and its several aspects like quality, Scope,
cost, time etc. along with a small scale research with difference between qualitative and quantitative research
methods will also covered in this presentation.

PROJECT BACKGROUND AIMS AND OBJECTIVES
Globalisation is a continuous process which connects business activities of different nations in which peoples of
different backgrounds work together so as to increasing their profitability and wealth.
Background of the project - For globalising the business it is very important for Managers of Marks and Spencer to
identify the needs and preferences of customers in particular nation so that products and services provided to them
accordingly. For this, they have to conduct market research which can be possible through marketing department of
firm. In order to making expansion successfully, management of M&S have to make some adjustment within their
functions.
Aim - “To Determine positive economic impact of globalisation on production, IT and Marketing functions” - A Case
Study on Marks and Spencer

RESEARCH METHODOLOGY...
Research methodology can be defined as a technique which is used for analysing the information and collected data of
the specific topic. Whereas, research methods are effective tools that is used for conducting investigation
effectively. There are mainly two kind of research methods such as quantitative and qualitative whose comparison is
given as below:
Basis Qualitative Quantitative
Definition It can be defined as the market research
method that mainly focuses on gathering
data through open-ended and
conversational communication.
It can be defined as the research method of
systematic investigation of particular topic of
research by collecting non-statistical data.
Conceptual This method mainly concerned human
behaviour so that valid results can be
achieved.
While, this is mainly concerned about collecting
facts in statistical nature.
Methodological In this method, Data is gathered through
observation and interviews.
Whereas, data is collected through properly
measurements of facts and things.

RESULT/FINDINGS
Interpretation – From the above chart it has been identified that all taken respondents are working with M&S
from three or more years.
Q1 Are you working with M&S from three or more years ? Frequency
a) Yes 10
b) No 0