Managing Operations and Supply Chain

Running Head: MANAGING OPERATIOS AND SUPPLY CHAIN
Managing Operations and Supply Chain
Name of the Student
Name of the University
Author’s Note

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MANAGING OPERATIOS AND SUPPLY CHAIN
Table of Contents
1. Introduction:................................................................................................................................2
2. Company background:.................................................................................................................2
2.1 Product and services:.................................................................................................................2
2.2 Target customers:.......................................................................................................................3
3. Theoretical part: circular economy: Concepts and operations....................................................4
3.1 Concepts:...................................................................................................................................4
3.2 Drivers of circular economy:.....................................................................................................4
3.3 Economic benefit:......................................................................................................................6
3.4 Social benefits:...........................................................................................................................6
3.5 Environmental benefit:..............................................................................................................7
3.6 Circular supply chain in business operation:.............................................................................7
4. Practical part: Company’s business model:.................................................................................8
4.1 Circular supply chain followed by the organization:.................................................................8
Figure: The supply Chain process followed by Unilever................................................................9
4.2 Economic, social and environmental benefit:............................................................................9
Analysis:........................................................................................................................................11
5. Conclusion:................................................................................................................................11
Reference List:...............................................................................................................................13

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MANAGING OPERATIOS AND SUPPLY CHAIN
1. Introduction:
The overarching concept circular economy implies how important the economy is in
business purpose. From medium scale of business enterprise to the larger scale of business
organization, economic strength is mandatory in every sphere. The transitioning process of a
circular economy not only aims at reducing the negative impact on linear economy. However,
this very specific study has focused to make detailed overview on how a business organization
by using circular economic model in business can render immense business success. Both the
theoretical and practical concept is presented in this very specific study. Unilever is the selected
company for evaluating this study. Unilever is one of the most prestigious FMCG brands
occupying a predominant place in the international market (unilever.com 2018). Headquartered
in Netherlands this specific company aims to provide superior quality of product along with
effective services.
2. Company background:
Unilever is one of the most recognizable British FMCG brands already held a reputation
in the international market (unilever.com 2018). In quest of expanding the entire business
process in multinational countries the company has aimed to strengthen their economy. As a
result, product variety can be rendered easily that can effectively draw the attention of
international customers.
2.1 Product and services:
Lipton, Lux, Dove, Heart brand, Knorr, Dermalogica is the core products Unilever.
While running the entire process of business in the international market Unilever aims to provide

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MANAGING OPERATIOS AND SUPPLY CHAIN
superior quality of products to the customers (Murray, Skene and Haynes 2017). In addition, this
organization aims to provide variety of products so that customers from different geographical
and psychological backgrounds and attitudes can easily focus on purchasing products and
services. The entire operation process and service method associated with Unilever is very fast.
The operation executives are well accustomed with the advancement of technology. In addition,
the service providers have multi-lingual flexibility with the help of which the CRM managers
intend to deal with the customers from any language backgrounds (Lieder and Rashid 2016). The
service providers of Unilever intend to provide equal respect and dignity to the people of
different cultural backgrounds and attitudes. People having language barrier can easily use non-
verbal communication method as well.
2.2 Target customers:
Before designing the products and services business experts of Unilever has segregated
the number of target audience as per geographic, demographic and psychographic backgrounds
(Jawahir and Bradley 2016). As per the geographic market segmentation the business experts
have targeted most of the popular cities of UK such as London, Manchester, Bristol and
Liverpool Cambridge and so on. As per demographic market segmentation people from 25 to 45
age group of people are the primary target audience. In addition, as per pricing strategy the
business experts have followed low cost pricing strategy method (Wen and Meng 2015). As a
result, both the average cost customers and premium cost customers can afford the products and
the number of target customers will be high. As per psychographic market segmentation,
customers from various psychological beliefs and values can easily use the products only when
the business experts focus on product diversification (Heshmati 2017). This very specific study