Project Information In this project you will answer a number of questions to analysis in depth an organisation of your choice. The analysis will enable you to make informed decisions regards the organisational design of your chosen organisation. Using this template submit a portfolio of 5 questions from question bank (maximum 4000 words). All your organisation analysis tools are to be included in the appendices. Word count includes: Introduction All answered questions Conclusion and Recommendations Word count does not include: Reference list Appendices Portfolio requirements: 1.Select an organisation you are familiar, and use this organisation for each of your chosen questions. Selecting your organisation ensure that you are confident you can access appropriate secondary research sources. The organisation can be: i) local, national or international; ii) private sector, public sector, third sector, charity, social enterprise; and, iii) manufacturing, service, financial, commercial, leisure, educational.The main consideration is your access to research sources. 2.You are required to produce a portfolio of 5 answers from 9 questions across 4 sections. a.Sections 3, 4 and 5 have optional questions. b.Section 6 question is mandatory. 3.You are required to formally introduce your chosen organisation (In the Introduction section). 4.Once you have answered all 5 questions you are expected to provide a reasoned conclusion and highlight key recommendations your chosen organisation should consider. Project tasks(follow very carefully and read the marking criterion 1-6): The use of this template is mandatory. Introduction to include a brief summary and rationale for the organisation you will analyse.
Answer the following number of questions from each section? Section 3Internal AnalysisOptionalAnswer2questions only Section 4Exploring StrategyOptionalAnswer1question only Section 5Exploring quality and organisational change OptionalAnswer1question only Section 6Exploring performance and organisational change MandatoryAnswer the one question Concludewithasummarydrawingtogetheryourresearchandhighlightthekey recommendations your organisation should consider. Compile a reference list of all your research sources (not included in word count) Include your organisations analysis tools in the appendices (not included in word count) Note:You are encouraged to review the marking criteria, which is located on the last page of this answer template. Individual Portfolio Answer Book Individually Assessed Tutorial Questions Answers should be: 4000 words (maximum) for all 5 questions and introduction & conclusion Times New Roman or Arial font 12-point text size 1.5 line spacing Do not alter template formatting.
Portfolio Question Bank: Section 3: Internal Analysis (answer 2 questions only) Question 1:Product & Service Portfolio Analysis(answer all tasks)Complete a BCG matrix for your chosen organisation (at least one product/service for each segment).When considering the Boston Matrix for your chosen organisation explain what causes products and services to be ‘cash users’, ‘cash neutral’ or ‘cash generators’?Explain why an organisation might decide to keep providing a product or service long after it has reached the decline and low return stage of the life cycle? (If you are unable to use a product/service from your chosen organisation, discuss a product/service from an alternative organisation). Question 2: Competitive Advantage, Porter’s Generic Strategies(answer all tasks)Briefly critique Porter’s Generic Strategies argument?Produce a table that records the features of the competitive positioning strategies of your chosen organisation.Where and why does your chosen organisation fit on the Porter Generic Strategy Model? Describe how your chosen organisation sustains their competitive advantage? Question 3:Value chain, Porter’s value chain(answer all tasks)Briefly critique value chain analysis?Produce a generic value chain model for the sector/industry of your chosen organisation and provide a short description of each value added stage.Now produce a detailed Porter’s Value Chain of your chosen organisations clearly identifying key ‘primary and support’ activities.Briefly, make some suggestions of how to improve the ‘cost’ effectiveness or ‘differentiation’ of some of the value chain ‘primary’ and ‘support’ activities. Remember, you will need to consider the chosen Generic Strategy of your organisation. Question 4: Stakeholder Analysis(answer all tasks)Briefly review stakeholder analysis?Using appropriate tools and techniques conduct a current and future stakeholder analysis for your chosen organisation. (Clearly identify the tools and techniques used to identify relevant stakeholders)Use the stakeholder analysis grids used in the seminar to record and discuss your findings.The current analysis should identify the main stakeholders today (Early 2019), whilst the future analysis should identify potential new and emerging stakeholders. ------------------------------------------------------------------------------------------------------------------------ Section 4: Exploring Strategy (answer 1 question only) Question 5: Scenario Review(answer all tasks)Critically review scenario planning as a strategic planning tool?Looking forward to the year 2035 identify three potential futures for your chosen organisation. Clearly state how you identified the potential 2035 futures. When analysing these scenarios and using them as a strategic planning tool, why, is it beneficial for your organisations planners to rank the scenarios and identify commonness across the possible futures and potential pathways? Clearly rank each scenario and identify any areas of commonness across your scenarios? Question 6: Strategic Choice and Development(answer all tasks)Critically review strategic drift.What are the issues for your organisations managers when preventing strategic drift?
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Suggest how your organisation can avoid strategic drift? ------------------------------------------------------------------------------------------------------------------------ Section 5: Exploring Quality and Organisational Change (answer 1 question only) Question 7:Quality Performance and Organisational Change(answer all tasks) Research on Quality: •Research the academic literature to find an article or paper that describes how a company (in your organisation’s sector/industry) uses one (or more) of the quality frameworks, concepts, tools or techniques. •Write a summary of the article or paper and critically comment on it. •Briefly discuss how the key points from the article or paper can be designed into your organisation, highlighting any interrelated impacts (here consider the McKinsey 7S framework). Question 8: Quality Gurus(answer all tasks) Quality gurus:After conducting a review of literature provide a brief summary concerning the collective work of the quality gurus we discussed in the seminar.Then select one of the gurus, and provide a more detailed review of their work, paying particular attention to the relevance of their work on the quality of products and services today and the performance of the organisations that provide these products and services.Now, discuss how the key contributions of the quality guru can be integrated within the design of your chosen organisation. ------------------------------------------------------------------------------------------------------------------------ Section 6:Exploring Performance and Organisational Change(answer all question tasks) Question 9:Performance Management Systems and the Balanced Score Card After conducting a review of theacademicliterature concerning Performance Management and the Balanced Score Card: Answer the following questions and discuss the issues.What is performance management?What is the Balanced Scorecard?Why is Balance Scorecard different to traditional performance management systems?Suggest how your organisation can apply the Balanced Score Card Framework to improve organisational performance? Note: To correctly answer the last task you will need to provide at least one example for each perspective (objective, target, measure, and initiative) ------------------------------------------------------------------------------------------------------------------------ End of Portfolio Question Bank
Introduction: Organisational design refers to the methodology which contains sequence of steps through which dysfunctional aspects associated with flow of work and operations, processes, systems and structures can be be ascertained(Eason, 2014). All of these can be then aligned to the requirements of business goals and objectives. It is on the basis of this that the strategic plan to devise and implement changes within the organisation is developed. The process of organisational design emphasizes upon bringing continuous improvements in human and technical resources of company. Within corporate world, all the business entities strive to develop such a design process which can lead to the creation of a much more effective and efficient organisational design with substantially improved results in terms of internal operations and functions, customer services and satisfaction, revenues and profitability etc. Also, an optimum organisational design ensures that the workforce which is an active and essential part of the enterprise stays empowered and committed towards the entity. The basis of this design process is a holistic as well as comprehensive approach which enables improvement within the organisational premises and facilitates a smoother functioning of all the aspects and functions of company. Also, it assists the enterprise in lowering the operational costs and enhancing the efficiency as well as the cycle time. This assignment is based upon General Motors which is a multinational automotive company engaged inmanufacturing, designing and distribution of vehicles and its parts. It is headquartered in Detroit, Michigan and provides services across different parts of the globe (Maiorescu, 2016). The rationale behind choosing this organisation is that being a large scale organisation, the scope to gain information about its processes, products and functioning from secondary sources is easier. This assignment gains an insight into the stakeholder analysis of organisation along with description of company's value chain. Further, it illustrates strategic choice and development along with academic literature upon quality performance. Lastly, it explores the Performance Management System and Balanced Score Card.
Section 3: Internal Analysis Question 3: Value chain, Porter’s value chain Critique of value chain analysis Althoughvaluechainanalysisbreaksthevariousactivitiesconductedwithinan organisational premises into segments, it fails to establish a link between all these processes and thus, sometimes it may hamper the overall business strategy of an entity (Smith, 2011). Generic value chain model for Automotive industry and short description of each value added stage The value chain analysis of automotive industry is given below:- Primary activities: Inbound logistics:The suppliers of automotive industry are primarily in US, China, Japan and Thailand. Here, raw materials and procured and allotted to manufacturing facilities. Operations:This process is divided into various segments initiating from chassis and ending at the final vehicle. Outbound logistics:Here, products move from manufacturing units to retailers (Éltető and et. al., 2015). Marketing & Sales:Marketing is an essential component of automotive industry and comprises of activities such as advertisement, distribution, promotions, customer relationship management and after sales services. Support Activities: Technology:This sector is a highly competitive one and requires frequent analysis of latest tools and techniques so as to adopt the same. HRM:Human resources are important elements of an organisations and need to be provided the opportunities for developing their skills and competence. Procurement:This is considered with procurement of raw materials required for vehicle manufacturing and designing from suppliers. FirmInfrastructure:Thiscomprisesoforganisationalculture,design,management, structure and resources. Porter’s Value Chain of General Motors The value chain analysis of General Motors, one of the leading vehicle manufacturing companies, is as follows:- Primary activities: Inbound logistics:General Motors is largely reliant uponglobal supply chain for supplying the vehicle parts and raw materials across different parts of the world.Owingto its large global
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supply chain, company is able to effectively source raw materials that are then shipped to production facilities. Operations:GM possess their production facilities across the globe. Its manufacturing, warehousing, distribution, assembly and office facilities are present in over 61 countries. Outbound logistics:GM hasa massive networking with dealers and large scale distributions channel with the assistance of which their vehicles are easily shipped to dealers from their production units and warehouses for sale to consumers (Brandenburg, 2016). Marketing & Sales:General Motors invest immensely upon marketing of their vehicles and components. Their promotional expenditure amounted to approximately 6.5 Billion dollars for 2017. Support Activities: Technology:GM invests immensely in unique and innovative technologies so as to enhance its already excellent manufacturing capabilities. HRM:GM provides training and development facilities to employees to manage the human resources effectively and enhance their existing performance. Procurement:The procurement unit of GM acquire raw materials and other necessary resources via its suppliers situated all across the globe. Firm Infrastructure:This company has maintained an excellent infrastructure inclusive of its manufacturing, warehousing and storage facilities together with corporate offices located in 61 countries (Luo and Lee, 2015). Suggestions for improving ‘cost’ effectiveness or ‘differentiation’ of certain value chain ‘primary’ and ‘support’ activities Some of the suggestions to reduce the cost and enable differentiation of value chain components are given below:- 1.As the demand for electrical vehicles is on rise, thus GM should focus upon launching more of electrical and hybrid vehicles to gain edge over rivals. 2.GM is required to invest in technologies such as AI and autonomous driving which will raise the cost at first but later on tend to reduce the overall cost of production. 3.Digitisation of supply chain should be considered by General Motors to reduce production cost and enhance performance.
Question 4: Stakeholder Analysis Review of stakeholder analysis Stakeholder analysis is done so as to gain knowledge of the probable behaviour, intentions, interrelations and agendas associated with influence of various types of stakeholders upon the decision making in relation to company (Garcia‐Castro and Aguilera, 2015). Stakeholder analysis of General Motors The stakeholder analysis of General Motors is done by using Stakeholder Mapping model as follows:- (Source: STAKEHOLDER ANALYSIS OF GENERAL MOTORS, 2019) High Power and High interest:This is that segment of stakeholder mapping model which reflects those stakeholders of a company which possess immense interest as well as power to influence the decision making of company (Arokiaraj, 2015). In this regard, within General Motors, the stakeholders belonging to this segment of model are customers, managers, employees and shareholders. It is significant for all of these to possess high interest and these are the stakeholders which are affected to the most extent by any of the actions, processes or functions of entity. Customers expect a lot from General Motors due to the high name and stake of company in global marketplace. Besides this, managers are always interested and possess power to make any changes Illustration1: STAKEHOLDER ANALYSIS OF GENERAL MOTORS
that seem suitable to them for the betterment of position and reputation of entity. Further, shareholders have invested huge sum of money in the enterprise and thus they possess high interest as well as power to take important decisions for GM. Additionally, the employees who are working as a part of the company are empowered to contribute towards effective decision making and functioning of enterprise. High Power and Low interest:This refers to that segment of stakeholder mapping model which indicates those stakeholders of any organisation which have immense power but low interest in the operations and functioning of company(Waddell and et. al., 2016). In context of General Motors, banks and government both possess the power to penalise the entity or hold it publicly guilty in case of any illegal or unethical conduct by the enterprise yet they possess least interest in giving their time to take a look into it. Low Power and High interest:This is that segment of stakeholder mapping model which comprises of those stakeholders who possess high interest in the operations and functioning of enterprise yet do not possess the authority or power to take part in company's decision making process. In this regard, suppliers of GM namely CFF, CEFA, Bridgstone, Gestamp, Sogefi, Saint Gobain have immense interest yet lack the power to influence the decisions (Maiorescu, 2016). In the similar manner, subcontractors of General Motors such as Android and Logiters also have high interest but low power. Low Power and Low interest:This segment of stakeholder mapping model neither possess any interest nor the power to influence the operations and functioning of enterprise by contributing in entity's decision making process. In this regard, Regional Employment Offices and NGO's such as WWF, Proud U.S. Business for Climate Action etc. possess low interest and power in relation to the operations and processes that take place within the premises of General Motors.
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Section 4: Exploring Strategy Question 6: Strategic Choice and Development Critically review strategic drift Strategic drift is a critical concept that generally falls within the realms of strategic management. It can be referred to as the gradual deterioration of rival actions which ultimately results in downfall or demise of an enterprise to ascertain and respond effectively towards the changes taking place within the business environment of a company (Bruening and et. al., 2015). Over years, many leading companies such as Nokia, MySpace have witnessed strategic drift owing to which they lost their stake in marketplace(Edmonds, 2011). Yet it can also be argued that strategic drift is good in cases where the company does not see the potential in emerging technologies or techniques that are prevailing within market and largely being availed by other rival firms. In such case, a strategic drift from such technologies is an effective measure for enterprise to stay aligned with the current course of action. Issues while preventing strategic drift When an entity takes measures to adopt strategic drift, the managers may have to face certain key issues which may hamper their course of action. In this regard, the managers of General Motors also encounter certain issues while trying to prevent strategic drift. These issues are briefly described below:- Organisational culture:This refers to a set of shared beliefs that is held by all the members of company together which tends to differentiate it from other organisations. This culture is said to be a composite of values, practices, beliefs, attitudes, traditions, customs that develop a pervasive context for every conduct across organisational premises (Azzone and Palermo, 2011). A mismatch between the perception of staff and the new strategy may become a hurdle while intending to prevent strategic drift. Core rigidities:Success within General Motors is often seen to be a result of unique strategies that the company has been adopting continuously since past few years. Owing to this, it often becomes difficult for managers of this entity to prevent a strategic drift as this organisation is more keen on adoption of unique techniques and strategies rather than practices which have yielded positive results for other companies. Ways in which organisation can avoid strategic drift Apart from organisational strategical planning, simple influences across the company premises, communication and culture provide assistance to entity in successfully avoiding strategic drift. In this regard, some of the ways to avoid strategic drift within General Motors are briefly described below:-
(a) Devising a flexible organisational culture in order to make sure that lower as well as middlemanagementfeasiblygivetheircontributionindecisionmakingproceduresthereby encouraging an external focus within the company across all the departments and levels. (b) Taking regular feedbacks from the operational staff so as to gain knowledge about the views and opinions of employees regarding the working atmosphere of organisation (Dunford and et. al., 2013). Taking diverse set of views and perspectives assists General Motors to avoid strategic drift. (c) Managers and leaders must take measures to clearly determine the nature of emerging challenges and prioritising them as per their significance and their potential influence upon operations of General Motors. (d) The strategic plan of thecompany should be specific, concise, clear, adequately communicated and easily adaptable as per the requirements(Pollack and Pollack, 2015).
Section 5: Exploring Quality and Organisational Change Question 7: Quality Performance and Organisational Change Write a summary of the article or paper and critically comment on it This article is based on the success story of Ford Motors which is world's and America's largest and most well renowned automotive companies. This paper tends to dictate the overall story of this company from the past inefficiencies to the current excellent performance levels. This enterprise made use of Six Sigma methodology in order to attain quality within operations and succeed in market place.This quality system assisted the organisation in achieving success by dealing with 4 key issues, namely, cost reduction, enhancement of quality, low environmental impact and poor consumer satisfaction. This entity adopted Six Sigma strategy within late nineties with the motive of becoming a full-fledged consumer goods organisation rather than just being an automotive manufacturer and distributor. The approach adopted by company to make this turn into reality was Consumer-driven six sigma to make sure that quality of operations and functions is maintained at all times and also the customers remain satisfied with the products and services delivered by entity at marketplace. Post the adoption of this technique, company feasibly succeeded in reducing the defect rate by a considerably large percentage thereby indicating the foundation towards instilling a sense of loyalty and trust among customers towards the enterprise and also retaining them for a long duration of time in future (Six Sigma Case Study: Ford Motors,2019). Yet the article also pointed out that there were certain constraints that company had to deal with while undertaking and formulating the Six Sigma initiative. One of these hurdles was resistance that employees from top level and senior management put across Ford Motors as the staff initially looked upon the Six Sigma initiative with the lens of skepticism. So, lack of commitment became one of the biggest concerns for the organisation to adopt six sigma. Another crucial aspect which hindered this quality implementation initiative was lack of time, productivity and finance owing to which imparting training to employees became a challenge for this organisation. The last constraint for this entity was the need of data through which this system could be effectively implemented across the organisational premises. This indicated that Ford Motors required to design and execute new measurement frameworks in order to deal with the needs of Six Sigma initiative. How key points from article can be designed into General Motors highlighting interrelated impacts This article was a true indication of how a company can successfully evolve from a failing to a leading organisation within a very short span of time. General Motors can also make use of Six Sigma methodology to gain success in global marketplace. For this purpose, managers of this organisation can effectively make use of McKinsey 7S Model to ensure the quality is maintained within each component and function of enterprise. This model has been used to identify some hard
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and some soft skills to determine the desirable manner in which General Motors can adopt Six Sigma. McKinsey 7S Model Structure:Company should implement a small hierarchy wherein self directed work teams are included and stand up meetings are held on a frequent basis to make sure that the Six Sigma strategy is effectively executed. System:A bonus system can be enforced within the organisation which supports the use of Six Sigma methodology across organisational premises. Further, a pay grade structure can be implemented to align the systems as per the new teams formed. Strategy:The strategy of organisation should be to emphasize upon company's core competenciesandemployingSixSigmaprinciplesandideologiesacrosstheorganisational premises. Skills:The new teams created as a result of implementation of this quality technique should be imparted adequate training and development facilities to make sure manufacturing takes place resulting in high quality products (O'Rafferty, Curtis and O'Connor, 2014). Style:Leaders within GM would be required to make use of transformational leadership style to make sure that change is successfully executed in the company. Staff:The company should encourage and reward those employees which facilitate in implementation and adoption of Six Sigma principles within the enterprise. Sharedvalues:General Motors should develop a culture wherein employees are dedicated andloyaltowardsadoptingapositivechangewithintheenterpriseandthusembracethe implementation of new quality framework.
Section 6: Exploring Performance and Organisational Change Question 9:Performance Management Systems and the Balanced Score Card What is performance management Performance management refers to a set of processes or activities which are designed to make sure that organisational goals and objectives are met in an effective manner within the stipulated time limit (Grant, 2014). This tends to focus upon the performance of an individual, department, unit, process or the overall organisation in order to ensure that tasks are being executed in the desirable manner. These standards and principles are usually disseminated by way of senior leadership in an enterprise. What is Balanced Scorecard This is a strategic performance management technique which is in the form of semi- structured report which provided assistance to managers in keeping track of the execution of processes and activities by the workforce and ensuring that they are being conducted under control of management (Kowalkowski, Kindström and Witell, 2011). Balance Scorecard v/s traditional performance management systems Traditional performance management systems track only the financial performances of an entity associated with profits earned by company from sales to capital requirement. These tend to only focus upon financial measures dependent on revenue, profitability, cash flow, EPS, ROA reports (Finch, 2011). On the contrary, balanced scorecard is a performance management tool which takes into account both the financial as well as the non-financial performance metrics, thereby demonstrating a balanced view about company's performance. Suggestions on applying Balanced Score Card Framework to improve organisational performance Companies such as General Motors should adopt balanced scorecard as a tool to measure as well as enhance organisational performance by focussing upon both the financial as well as non- financial perspectives within a company as both of these together constitute the foundation for effective and efficient performance.
Conclusions and Recommendations On the basis of above discussion, it has been concluded that managing the organisational design isa prerequisitefor a company to ensure that they maintain their sustainability at marketplace. Further, it has been analysed that although value chain is an important segment of any organisation, it tends to even face critique from authors and academicians at times. It has also been acknowledged that entity should make use of quality control techniques and measures to develop a working atmosphere where excellent customer service delivery as well as high quality product manufacturing is ensured. It has been recommended that the company should adopt Six Sigma methodology to implement a high quality product and service excellence across the organisational premises. Further, organisation should make use of McKinsey 7S model to effectively execute this quality technique. Also, it has been suggested that organisation should make use of Michael Porter's value chain analysis to gain knowledge of the various activities taking place within the premises of the company. It has also been recommended that balanced scorecard is an effective performance management tool that should be adopted by enterprise to analyse and evaluate the financial as well as the non financial performance aspects that affect the operations of an entity.
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Reference List Books and Journals Arokiaraj, D. (2015).A Study On Environmental Responsibility Of The Stakeholders Of Auto Industry In Chennai(Doctoral dissertation). Brandenburg, M. (2016). Supply chain efficiency, value creation and the economic crisis–An empiricalassessmentoftheEuropeanautomotiveindustry2002–2010.International Journal of Production Economics,171, pp.321-335. Éltető, A. & et. al. (2015). Global value chains and upgrading. Garcia‐Castro, R. & Aguilera, R. V. (2015). Incremental value creation and appropriation in a world with multiple stakeholders.Strategic Management Journal.36(1). pp.137-147. Luo, S. H. & Lee, G. G. (2015). Applying failure mode and effects analysis for successful knowledgemanagement.TotalQualityManagement&BusinessExcellence,26(1-2), pp.62-75. Maiorescu, R. D. (2016). Crisis management at General Motors and Toyota: An analysis of gender- specific communication and media coverage.Public Relations Review.42(4). pp.556-563. Azzone, G. & Palermo, T. (2011). Adopting performance appraisal and reward systems: A qualitative analysis of public sector organisational change.Journal of organizational change management.24(1). pp.90-111. Bruening & et. al. (2015). Managing sport for social change: The effects of intentional design and structure in a sport-based service learning initiative.Sport Management Review.18(1). pp.69-85. Dunford & et. al. (2013). “Flexibility” as the rationale for organizational change: a discourse perspective.Journal of Organizational Change Management.26(1). pp.83-97. Eason, K. D. (2014).Information technology and organisational change. CRC Press. Edmonds, J. (2011). Managing successful change.Industrial and commercial training.43(6). pp.349-353. Finch, E. ed. (2011).Facilities change management. John Wiley & Sons. Grant, A. M. (2014). The efficacy of executive coaching in times of organisational change.Journal of Change Management.14(2). pp.258-280. Kowalkowski,C.,Kindström,D.andWitell,L.(2011).Internalisationorexternalisation? Examining organisational arrangements for industrial services.Managing Service Quality: An International Journal.21(4). pp.373-391. O'Rafferty, S., Curtis, H. & O'Connor, F. (2014). Mainstreaming sustainability in design education– acapacitybuildingframework.InternationalJournalofSustainabilityinHigher Education.15(2). pp.169-187. Pollack, J. & Pollack, R. (2015). Using Kotter’s eight stage process to manage an organisational change program: Presentation and practice.Systemic Practice and Action Research. 28(1).pp.51-66. Smith, I. (2011). Organisational quality and organisational change: Interconnecting paths to effectiveness.Library Management.32(1/2). pp.111-128. Waddell & et. al. (2016).Organisational change: Development and transformation. Cengage AU. Online SixSigmaCaseStudy:FordMotors.2019.[Online].AvailableThrough: <https://www.6sigma.us/uncategorized/six-sigma-case-study-ford-motors/>.
Appendices
BMO0202: Managing Organisational Design and Change [2018-19] Assessment 1: Individual Portfolio (60% of Module Assessment) Marking Criteria Submit a portfolio of answer to the seminar questions from term two CriterionABCDRF 1Well-developed answers providing evidence of significant understanding of the topic areas questioned. (30%) Poorly developed answers with little evidence of understanding of the topic areas questioned. 2Effective application of analysis tool or technique to analyse the chosen organisation. (15%) Poor or incorrect application of analysis tool or technique to analyse the chosen organisation. 3Evidence of using the module content materials to develop answers and support discussion.(15%) No real evidence of using the module content materials to develop answers and support discussion. 4Effective use and application of the literature to develop answers and support discussion.(15%) No use and application of the literature to develop answers and support discussion. 5Effective introduction in which the rationale and motivation is clear for the chosen organisation.(10%) No effective introduction, organisation not introduced and no rationale for choosing the organisation. 6Effective conclusion and relevant recommendations for the chosen organisation. (15%) No effective conclusion, no or irrelevant recommendations for the chosen organisation.