Managing Organization Change | Report

Running head: MANAGING ORGANIZATION CHANGE
Managing Organization Change
Name of student
Name of University
Author note

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MANAGING ORGANIZATION CHANGE
Executive summary
Considering the analysis of the report, the major issue that emerged had been the
decline in sales at Woolworths, which enabled the need for management of change with the
help of improving the strengths of employees present in the sales and customers’ services
department. The issues emerged due to the inability to respond to the customers’ queries and
also being unable to provide them with sufficient information about the products and
services, which led to dissatisfaction among the customers. Due to this, the brand image and
reputation deteriorated, which automatically, resulted in sales decline and the company even
failed to compete with the rivalries in the marketplace. The change management would be
possible with the management of training programs and by understanding the needs for
development of employee at Woolworths to make sure that the business performance could
be improved and the company would remain competitive within the business environment
effectively.

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MANAGING ORGANIZATION CHANGE
Table of Contents
Introduction................................................................................................................................4
Body of discussions....................................................................................................................4
Change Drivers & Change intervention.................................................................................4
Change Perspectives...............................................................................................................4
Interviewee’s underlying change assumptions.......................................................................5
Planned or Emergent change..................................................................................................6
Effectiveness of the change intervention................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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MANAGING ORGANIZATION CHANGE
Introduction
The report presents an idea about the need for managing change within the
organisation considering the business organisation named Woolworths in Australia. Due to
the emergence of certain issues experienced within the organisation, the need for managing
change is essential to overcome such issues and at the same time, ensure smooth business
functioning with the management of business functions and processes effectively. The
management of change is essential for the purpose of defining the change and align it to the
business goals and objectives while at the same time, determine the impacts that can be
created with the management of change along with the development of a perfect
communications strategy1. Considering the case study of Woolworths Group in Australia, the
company has been facing major issues including the decline in sales and excessive pressure
from the competitors, which also has made the customers choose from a wide range of
options available in the marketplace other than the products of Woolworths. The topic will
present an idea about the management of change to overcome these issues experienced at
Woolworths, furthermore, ensure implementing a change intervention to ensure sustenance
and competitive advantage too2.
Body of discussions
Change Drivers & Change intervention
There are several drivers of change management within the organisation and there
have been both internal as well as external drivers that responsible for the management of
change within the organisation. The internal drivers of change include sales management,
1 Joe, Tidd, and John R. Bessant. Managing innovation: integrating technological, market
and organizational change. John Wiley & Sons, 2018.
2 Sergio, Fernandez, and Hal G. Rainey. "Managing successful organizational change in the
public sector." In Debating Public Administration, Routledge, 2017. p.20