Managing People and Systems

MANAGING PEOPLE AND SYSTEMS

Introduction
• ASTER is an automobile company.
• It manufacture cars with world class characteristics and quality comfort.
• Headquarter in Norfolk UK.
• The company have a workforce of 120 employees.
• The business required to perform different types of functions to i.e. Procurement
of funds, acquiring resources, sales, marketing, research and development and so
on.
• A position of marketing manager is currently vacant.

Company structure
Marketing Manager
The role of the marketing manager is to promote and devise strategies to increase sales of
Cars. The marketing manager has the responsibility to analyse crucial customers and market
information that help in creation of marketing strategies.
Functional Organisational Structure

Job Vacancy for Marketing Manager
Company Name: Aster
Job Title: Marketing Manager
Role and responsibility: Promotion and devise strategies to increase sales of
Cars and to analyse crucial customers and market data that help in creation of marketing strategies.
Job location: Norfolk UK
Reports to: Sam, Senior Marketing Manager.
Organisation Chart:
Duties and Responsibilities
• Development of Promotional Campaigns
• Analysis of market information
• Planning and Marketing strategies.
Chief Marketing Officer Senior Marketing
Manager Marketing Manager Marketing Staff